Digital Marketing Team Creation For Business Leaders
Learn proven methodologies to build, manage & scale your digital marketing team → Transform it into a profit centre 📈 in less than ONE year
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Course overview
Double* your digital marketing department's efficiency in less than 1 year
Maximizing Marketing ROI, Selecting the Right KPIs, Retaining Talent, Reducing Cost of Customer Acquisition, Meeting Deadlines, Aligning Marketing & Sales...
the challenges of managing a digital marketing department seem neverending.
My proven, easy to implement methodology cuts through the noise and helps you build, manage, and scale your digital marketing department, without the stress, despite the unknowns.
In this weekend course,
✓ I'll show you what you may be missing currently in your overall digital marketing practice.
✓ I'll give you an overview of the precise actions you need to take to bridge the gap between where you are and where you want to be in ONE year.
If you implement this methodology correctly, you wouldn't have to worry about problems such as:
> Wasted media budgets
> Underutilized marketing technology
> Wrong hires (employees, agency or contractors)
> High attrition
> Disengaged workforce
> Subjective and speculative decision making
> Lost opportunity costs
> Wasted time and effort
This course does NOT teach you digital marketing strategies and tactics such as SEO, Social Media, Email Marketing, etc.
Instead, you will learn how to build a team properly, setup the right processes and tools; so that your team consistently gets you all the LEADs and SALEs that you always hoped for, and some more.
Who is this course for?
01
✓ CEOs, CMOs & Marketing Leaders
Who want to maximise their marketing team's efficiency and ROI despite limited time, talent, or budget
02
✓ B2B, B2C, D2C and B2B2C businesses
Across industries and geographies with an annual marketing budget of at least $50 K
03
✗ NOT for digital marketing agencies
✗ NOT if you want to learn tactics such as SEO, Paid Ads, Social Media, Email marketing, etc.
What you’ll get out of this course
Know Your Business
Learn about the 9 critical questions that give you a full 360 degrees view of your overall business. This lays the foundation for your long term digital marketing strategy.
Align Sales to Digital Marketing
Learn what it takes to seamlessly integrate your long term digital marketing strategies with existing traditional marketing and sales processes so things do not fall through the cracks.
Define SMART Goals
Learn how to methodically drill down 6 levels starting from core business objectives right down to key digital marketing departmental goals so that the desired results are achievable.
Implement Delivery Processes
Learn how to strike the right balance between org structure, talent, systems and processes so that excellence in execution resulting in positive marketing ROI is practically achievable.
Align With Your Agency
Learn my proprietary methodology to select and onboard external support entities (vendors, agency, freelancers) and set them up for long term success.
Scale Capacity & Output
Learn how to manage the 7 critical digital marketing production Key Performance Indicators (KPIs) to increase or decrease marketing output without negatively impacting results or ROI.
Respond to Business Changes
Learn how to de-risk your digital marketing operations from the 6 main categories and 36 sub-categories of business changes that can become road blocks to acheving your strategic objectives.
Manage Attrition
Learn how to map your digital marketing talent's skill, potential and aspiration to business needs such that career progression becomes easy and retention improves significantly.
Identify Your Ideal Funnel
Learn how to correctly identify your ideal customer acquisition funnel for the present and future business needs based on effort, impact and ROI.
Calculate Your Ideal CAC
Learn how to calculate your ideal customer acquisition cost (CAC) based on your present situation as well as the desired ideal customer acquisition funnel.
Anticipate External Help
Learn how to read the 3 critical support requirement triggers that will tell you when and how much external help your digital marketing department may need.
Become a Profit Center
learn how your digital marketing practise could directly influence 7 key areas of your business thereby improving your business's overall profit significantly.
What’s included
Live sessions
Learn directly from Raghuram in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
2 live sessions • 36 lessons • 12 projects
Week 1
- 📄
COURSE Outline
- 🎬
Chapter Introduction
- 📄
Business Environment
- 📄
Products, Services and Prices
- 📄
Product Upsell Paths
- ✍️
Know Your Business (Chapter Checklist)
Submit by Apr 19 - 📄
Current Marketing Strategies
- 📄
Non-Digital Sales Funnels
- 📄
Traditional Marketing & Sales KPIs
- 📄
Internal Client Personas & Buyer Personas
- ✍️
Align Sales to Digital Marketing (Chapter Checklist)
Submit by Apr 19 - 📄
Digital Marketing Objectives & Outcomes
- 📄
Financial KPIs
- 📄
Performance KPIs
- ✍️
Define SMART Goals (Chapter Checklist)
Submit by Apr 19 - 📄
Structure - Agency, Inhouse, Hybrid
- 📄
Talent Acquisition
- 📄
Systems & Tools
- 📄
Policy, Process & Procedures
- ✍️
Implement Delivery Processes (Chapter Checklist)
Submit by Apr 19 - 📄
Agency Selection
- 📄
Agency Alignment
- ✍️
Align With Your Agency (Chapter Checklist)
Submit by Apr 19 - 🎬
Chapter Introduction
- 📄
Production KPIs
- 📄
Growth Life Cycle
- ✍️
Scale Capacity And Output (Chapter Checklist)
Submit by Apr 19 - 📄
Change Types
- 📄
Balanced Score Card
- 📄
Risk & Disaster Management
- ✍️
Respond To Business Changes (Chapter Checklist)
Submit by Apr 20 - 📄
Career Path & Growth
- 📄
Performance Management
- 📄
Reward & Recognition
- ✍️
Manage Attrition (Chapter Checklist)
Submit by Apr 20 - 📄
ROI per funnel, per product
- 📄
Funnel Ranking
- ✍️
Identify Your Ideal Funnel (Chapter Checklist)
Submit by Apr 20 - 📄
Digital Marketing Cost Structure
- 📄
Aligning Cost to Ideal Funnel
- ✍️
Calculate Your Ideal CAC (Chapter Checklist)
Submit by Apr 20 - 📄
Types of External Help
- 📄
Requirement Triggers
- ✍️
Anticipate External Help - Chapter Checklist
Submit by Apr 20 - 📄
Tactical Profit Center
- 📄
Strategic Profit Center
- ✍️
Become a Profit Center (Chapter Checklist)
Submit by Apr 20 - 📄
Wrapup Notes & Next Steps
Mar
1
Digital Marketing Team Creation For Business Leaders (Session 1 of 2)
Welcome!
Introductions - Setting expectations - How to make the best of this training course =
Know Your Business
Align Sales to Digital Marketing
Define SMART Goals
Implement Delivery Processes
Align With Your Agency
Scale Capacity & Output
Mar
2
Digital Marketing Team Creation For Business Leaders (Session 2 of 2)
Respond to Business Changes
Manage Attrition
Identify Your Ideal Funnel
Calculate Your Ideal CAC
Anticipate External Help
Become a Profit Center
Course Conclusion
Built Digital Marketing Strategies For Brands Such as...
What people are saying
Chris
David
Wendy
Khiv
John
Tina
Udayan
Swami
Meet your instructor
Raghuram
Raghuram
Raghuram brings 20+ years of experience managing business operations, P & L, and distributed multi-disciplinary ITeS (Information Technology enabled Service) teams in India, US and Canada.
This includes 10+ years of digital marketing strategy development, account management, execution, delivery & agency leadership experience for B2B, B2C and D2C businesses.
Raghuram brings 9+ years of digital marketing agency leadership experience in Canada.
> As a digital marketing strategist, he has directly helped over 25 North American brands with their lead gen and sales enablement.
> As an agency leader, he has indirectly impacted over 350+ small and medium businesses.
Raghuram has worked across 7 verticals including Financial Services, eLearning, Business Process Outsourcing, Professional Services, Media & Entertainment.
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👉 Join my FREE 30-minute introductory course
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Course schedule
6 hrs of LEARNING | 6 hrs of PLANNING
Saturday (SESSION 1)
11 am - 2 pm EST
We cover the first half of the course.
The session is recorded and available to students.
- 3 hours of LEARNING
Sunday (SESSION 2)
11 am - 2 pm EST
We cover the second half of the course.
The session is recorded and available to students.
- 3 hours of LEARNING
Project Submission
Within 2 weeks from LIVE sessions
You are expected to create and submit a project plan (Who, What, When) to execute on the tasks listed at the end of each chapter.
- 6 hours of PLANNING
Learning is better with cohorts
Collaborative Learning and Peer Accountability
Students actively learn from each other by exchanging perspectives, ideas, and experiences leading to higher knowledge retention.
Real-Time Feedback and Support
Instructors and peers provide immediate feedback on questions, assignments, and projects.
Network Building and Community
Students form meaningful relationships with peers and the instructor leading to professional collaborations beyond the classroom.