At Humanic, I'm building an AI-native email marketing platform where a single prompt generates entire campaigns — subject lines, sequences, segmentation and all.

I've spent the last two years deep in prompt engineering, spending hours every day prompting to build real products for real marketers. In 2024 I was frustrated — the models just weren't good enough to deliver on the promise. Then something shifted. Since the DeepSeek moment in early 2025, the models have improved every single month, and what's now possible for email marketers is genuinely exciting.

In this session, I'm sharing the hard-won lessons from building Humanic — the prompting frameworks that actually work for email marketing,