Matan Tal

Filmmaker, writer, published author. Berlin.

Start a Daily Writing Practice

Raindance Film Festival

European Creators' Lab

The Israel Museum, Jerusalem

Université Sorbonne Nouvelle

Understand what morning pages are and why they work

Overcome the mental blocks that stop you from writing daily

Leave with a simple daily practice you can start tomorrow

Operations Educator

Jen Bergren

Human-Centered Operations Leader, putting people & process before tech.

April 2026 Cohort 13

July 2026 Cohort 14

This 3-hour workshop will provide guidance and a template for creating process steps, structure, naming, and visuals. Note: The class does not cover process mapping or process levels. The workshop includes pre-work, individual work time on actual documentation for your business, peer review time to test your document's clarity, and group discussions. This workshop is also offered as part of a larger 4-session course, if you're looking for help prioritizing where to start, setting up a system, and handling objections from other people. https://maven.com/jen-bergren/documentation1

If you don't document, 
you can't scale.

Create documentation so you can easily hire, train, and repeat work efficiently to reduce stress and achieve your business growth goals. 

Writing a clear process document

Founder, executive, or manager who wants to easily train others to efficiently take over their work and run it reliably

Operations teams, who know the value of documentation but have had trouble starting it or convincing others to participate

Efficiency-focused professionals who are tired of being tactical and reactive every day instead of completing proactive strategic work

Global Leader - Amazon, Apple, Microsoft

Amazon Kindle

Xbox

IMDb

Amazon Music

Apple

Robin Burrowes

Global Marketing Leader and Workshop Instructor

Cohort 1

Most professionals were never taught how to write for business. So their best ideas get buried, misread, or ignored because the structure is weak, not the thinking.That’s what stalls careers.If your writing is unclear, your ideas don’t get approved. You get overlooked. You lose influence, especially when you are not in the room.And the bar just got higher.Async teams. Global organizations. Short attention spans. If you do not win attention in the first few lines, you lose.In 2026, writing is how work gets done.This is also the skill AI cannot replace. It is the skill that makes your AI outputs sharper, more persuasive, and actually usable.In this workshop, you will learn how to fix your writing fast:<ul><li>Master the Pyramid Principle, used by companies like Amazon, Apple, and Microsoft to turn ideas into decisions</li><li>Apply it live to your own document, so you leave with something immediately stronger and a process you can reuse every time</li></ul>You will not just learn the framework. You will use it.By the end, your writing will be clearer, faster, and far harder to ignore.

Clear Writing in the Age of AI

Product Managers who know that authoritative writing is the gap between where they are and where they want to be in their career

Solo operators and career professionals who have expertise but lack the writing tools and narrative structure to make others see it

Mid-career professionals who are smart, have good ideas, but whose writing makes them sound junior - and keep getting overlooked as a result

You're not bad at LinkedIn. You just don't have a system yet.

Founder, Catalyst GTM Agency

AirOps

a16z

Instantly.ai

Relay.app

Will Leatherman

GTM agency founder who built his client pipeline on LinkedIn content. 

June Cohort

LinkedIn generates 80% of B2B social media leads. The buyers you want are already there and already looking. But most founders either never start, post inconsistently, or write content that reads like a press release. This workshop gives you the 30-day system — profile, content, and outreach — that turns LinkedIn from a passive presence into an active pipeline.

Walk away with a belief system, content matrix, and lead magnet path that books your first LinkedIn customer in 30 days.

Build a 30-day content calendar with your first 12 posts mapped out

Founders and consultants who've tried posting on LinkedIn but haven't gotten clients from it yet.

Service providers — agencies, coaches, fractional executives — ready to replace cold outreach with warm inbound.

Early-stage B2B founders who want a repeatable system, not just more content tips.

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 2

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.