Free Lesson

Stop the Drop-off: From Sign Up to Sale

Hosted by Karina Karn

Tue, Oct 6, 2026

5:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Go deeper with a course

Turning Signups into Users: Fix Your Revenue Leaks Fast
Karina Karn
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What you'll learn

Identify where your funnel is leaking buyers

Understand why interest is high but your revenue stays flat.

Decode why users sign up but never actually buy

Align messaging to fix the disconnect between "looking" and "buying".

Accelerate the 'Value Perception' moment

Shorten the path to purchase for both Demo and Trial-led models.

Map your conversion-killing friction points

Pinpoint exactly where users lose momentum and drop off the radar.

Master the Triple Sail Framework™

Apply a strategic model that finally moves the needle.

Why this topic matters

You’re getting traffic and signups, but they aren't turning into revenue. Something in your funnel is breaking, and it’s usually the gap between your promise and the user's perception of value. We’ll pinpoint exactly where buyers drop off, why they lose interest before they commit, and how to fix your existing journey to turn signups into paying customers. We'll fix the conversion engine to scale.

You'll learn from

Karina Karn

Revenue Operations Architect | Board Member | Author of 3 Books

Karina helps B2B founders fix the revenue gap between sign-up and sale. With 14 years of GTM experience, she has scaled revenue processes across leading B2B SaaS firms, managing budgets up to $1M+ and optimizing the lifecycle of 10k+ customers. Having advised 35+ companies, Karina identifies and solves the strategic friction that causes buyers to drop off. Her work has been featured in Bloomberg Terminal, she advises a research network used by Fortune 500 brands, and delivers expert keynotes on customer psychology at leading UK universities. Karina serves as a Board Member for innovative tech ventures, and is the author of Why Customers Choose.


Career highlights



  • Lowered Customer Acquisition Cost (CAC) by up to 15% by eliminating sign-up friction
  • Increased Signup-to-Paid conversion by 10%
  • Reduced Time to Value (TTV) by up to 40%
  • Advised 35+ global startups to stop revenue leakage
  • Selected by NewtonX (expert network used by Fortune 500) & Author of 3 books on consumer psychology.


Metro Bank
Hugo Boss
NewtonX
Royal Holloway, University of London
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