Andrew Warner

7 ways to close 32% more sales

Close

Bootstrapped Giants, Bradford & Reed, and Mixergy

Liz Stephany

Senior Director of Sales and Customer Success at Close.com

We'll demo the apps that make it easy to build a collection of eager buyers.

Use LinkedIn scraping tools to get leads

See how Close.com used sales calls to close 37% more buyers.

Use calls to close

See how CRM management will make you more efficient and help you close more deals.

Keep your pipeline organized

Every registrant will get free access to Close, the CRM so elegantly designed that your sales people will love using it.

Bonus: Get a free trial of Close CRM

Update: The April and May cohorts are now full. I've opened a July 2025 cohort, which is now open for enrollment. If you've been thinking about joining, I'd love to see you in class.___ If you're a high performer, you likely got to where you are because of your raw talent and ability to execute. Now that your scope has grown, though, your ability to increase impact depends on how well you influence other people--often without formal authority. In other words, you need people to do what you want them to do--enthusiastically and collaboratively. Unfortunately, no one teaches us how to do this beyond a basic level. So your day-to-day involves avoidable back-and-forth, friction, pushback, apathy, random questions, skepticism, or confusion about areas you believe are important. But it doesn't have to be this way. You and your team can move faster. You can quickly understand each other. You can worry less about cajoling skeptics. You can spend less time figuring out how to say what you want to say. You can accomplish more of what you want--and have more fun in the process. To get to the next level, you can't simply "do" more yourself. You must extend your impact beyond your own work. You must get genuine cooperation and true buy-in from those around you. This is what you will learn to do in this course. WHAT TO EXPECT: This is a highly-interactive course with in-depth discussion, Q&amp;A, examples, exercises, and tactics you can apply immediately. There are 9 hours of live instruction, all live on Zoom taught personally by Wes. We will focus on both the "why" and tactical pieces around the "how." The skills you need to become more effective CANNOT be solved through brute force. In these 2 days, you will come away with new tools. Course content• How to be direct (without seeming like a jerk)• How to perform well in high-stakes real-time conversations• How to sharpen your ability to prevent/overcome skepticism• How to frame 90% around your recipient and maximize buy-in• How to articulate your POV when strong rationale can make or break the outcome• How to advocate for your ideas the right way• How to instill a sense of urgency so your ideas are heard and acted on quickly• How to avoid common communication patterns that diminish your impact• How to diagnose the question-behind-the-question so folks are satisfied by your responses The course also includes:• Review and reflection• Verbatim scripts for tricky work scenarios• Real-life examples• Hands-on exercises• Frameworks to help you structure your written and verbal communication• Bonus: 2 Q&amp;A sessions• Plus: Homework to put concepts into practice• Lifetime access to resources: access to all course materials, one-pagers, recordings, etc• All Zoom workshops are live, taught by Wes The goal isn't simply to learn the concepts--it's to internalize them. If you put effort into the course, you will make a major leap ahead. If you follow my writing, the course builds on concepts I’ve written about--we will discuss important nuances, edge cases, and examples, with the opportunity to put these lessons into practice. I've designed this course specifically so you begin to build your intuition and muscle memory. All the sessions will be recorded so you can refer back to the material. WHO WILL BENEFIT MOST FROM THIS COURSE: Folks who will get the most from this course tend to be the following:- You care about quality, rigor, and setting a high bar for yourself and others- You are ambitious and you want to sharpen your ability to execute- You are on a lean team punching above your weight class- You are self-aware, open-minded, and intellectually honest I'm looking forward to bringing together a thoughtful group of operators and leaders. Students and alumni are from: Uber, Amazon, Grammarly, Netflix, Workday, Meta, Google, Pinterest, Expedia, Sephora, Twilio, Roblox, CVS, Shopify, Airbnb, Vimeo, Waymo, Figma, Maersk, Unilever, Experian, HelloFresh, Cisco, Buffer, Peloton, 1Password, Turo, Intuit, Verizon, OpenTable, Microsoft, Lyft, eBay, Toyota, Intel, Autodesk, Credit Karma, Stitch Fix, DailyPay, Lockheed Martin, Bill, Klaviyo, Hubspot, U.S. Bank, Novo Nordisk, Walmart, Plaid, Intercom, Ford, Visa, Coinbase, Coda, SoundCloud, Workiva, Instacart, The New York Times, General Motors, Dell, Samsung, Qualcomm, Salesforce, Capital One, Adobe, Apple, Spotify, Anthropic, GitHub, Zillow, PayPal, Atlassian, Square, Stripe, and many other startups and large organizations. WHO THIS IS NOT FOR: - This is not for you if you are looking for 1:1 coaching.- This is not for you if you believe there's nothing more for you to learn about sharpening your communication.- This is not for you if you expect to become excellent in communication overnight. You will likely change your behavior for the better within 2 days, which is huge achievement. But becoming excellent at anything requires ongoing practice.- This is not for you if you want a slower-paced course over several weeks. This is a 2-day intensive designed for busy operators who want an immersive experience. Yes, it will feel fast--this is by design to make the best use of your limited time. If you want something that feels slow, do not take this course.- This is not for you if you are primarily looking for a course on public speaking. There are many existing programs on public speaking, such as Toastmasters. In my experience, public speaking and delivery are not the bottleneck for most operators. Instead, the course focuses on improving your underlying thinking, so you can be more compelling and persuasive in what you say. During the course, you will be drinking from the firehose. My goal is to help you drastically improve your competence and confidence in a condensed period of time. Then, you will go back to work and build on this foundation with continued practice.

Strong communication is a force multiplier

Course syllabus

9:00 - 12:30pm Pacific Time12:00 - 3:30pm Eastern Time5:00 - 8:30pm British Standard Time The workshop includes hands-on exercises and opportunities to put lessons into practice throughout. Afterward, there will be an optional 1 hour Q&amp;A. Recording will be available.

Thursday, July 17

9:00 - 12:30pm Pacific Time12:00 - 3:30pm Eastern Time5:00 - 8:30pm British Standard Time Get ready for an action-packed second day. Afterward, there will be an optional 1 hour Q&amp;A. Recording will be available.

Friday, July 18

This course will be interactive, so get ready to chime into Zoom chat, unmute to share, etc. Live workshop sessions will be video recorded and made available to watch/rewatch at your own pace. If you can't attend the full time or need to hop off, you can catch up later.

Live workshops, Q&A, group discussion, exercises, real-life examples

Do you want feedback on a piece of communication? You'll have the opportunity to submit your homework for a live teardown. (You can redact before submitting.) I'll pick to share the most useful ones with the class.

Submit your homework for live review in class

Course schedule

Senior individual contributors (ICs). Marketing leads, PMs, engineers, program managers, UX designers, etc. Minimum 3+ years of experience.

People managers (team leads, directors, VPs) and leaders. You run a team and have to balance managing up, down, sideways to drive outcomes.

Teams who want shared language so you can move faster, give feedback faster, have shared expectations, and persuade folks outside your team.

Who is this course for

What you’ll get out of this course

You might only have a few minutes of your leadership team's attention. We will review tactics for how to move fast, frame the conversation upfront, handle unexpected questions, prevent "insecure vibes," etc. Get senior leaders to seek (and truly listen to) your input.

Present to your CEO to maximize highly-visible moments

The more senior you become, the more you'll need to manage up. Hint: It's not about sending a weekly recap of your contributions. We will review real examples and practice how to reduce cognitive load for your manager, share your rationale, focus on the punchline, and more.

Managing up in day-to-day interactions

How do you get buy-in with less back and forth? How do you know the right level of detail (and which details) to share? How can you be more concise w/o sacrificing context? We will dissect these nuances and you will have a chance to rewrite examples to put lessons into practice.

Frame your ideas and give the right amount of context in any situation

While writing well takes years to master, we'll focus on simple ways to improve and edit your work. You'll practice during in-class exercises &amp; edit your own writing as homework. You'll see other students' writing, which gives rare visibility into different approaches and styles.

Identify ways to improve your own writing

Some principles (like reducing cognitive load) apply regardless of your audience--while other situations require you to understand power dynamics, leverage, etc. We will practice "reading" situations and subtext with more accuracy so you can make better decisions.

Influence up, down, and sideways to get things done

You may have trust with your team, but how do you advocate for ideas with other teams? We will discuss frameworks to tackle this, so you can get inside the heads of individuals/teams you want to appeal to more quickly.

Get enthusiastic buy-in and collaboration from colleagues outside your team

Sell your ideas, manage up, gain buy-in, and increase your impact. Sharpen your skills via hands-on exercises, deep dives, scripts, and more

Wes Kao

Cohort 5 (April)

Cohort 7 (July)

What would it mean if you had significantly more presence, if you felt truly understood, if you had powerfully-influential skills, and if you could effortlessly tailor those skills to different types of people and situations? This course is about finding clarity and enabling all of these things, all built upon the foundation of how the human brain actually works. If you saw me on Lenny's Podcast, you know that my work is based on science, not theory. Selling yourself and your ideas, being understood, gaining trust, and being more fully appreciated doesn't have to be a mystery, and you don't have to trust someone's personal theories and experience. Science holds the answers, and they are crystal clear, extremely effective, and they start helping you become more influential immediately. Here's what most people miss...There are two distinct levels to influence. Every idea you will ever try to sell at the micro level depends on how well you've sold yourself at the macro level. Most people's struggles aren't just a lack of technique in selling ideas...they're even bigger. They haven't properly sold themselves, first. The Macro LevelWhen you're explaining who you are, why you are effective, giving your elevator speech, sharing a presentation about your team's capabilities and value, meeting people for the first time, or interviewing, these are all examples of selling yourself at the macro level. Success at the macro level is how you create relationships, build trust, and teach people whether or not to listen to your ideas. Done well, it gets you opportunities, jobs, promotions, establishes your leadership identity, and establishes a clearer understanding of what you can really do, so you are valued and people feel you are always worth listening to. If you've ever felt misunderstood, that you or your team are under-appreciated, or if you've been unable to stand out in interviews or sales, it's because of these bigger challenges with your macro positioning. It's something this course will teach you to do masterfully, using simple and comfortable ideas that get through to people. The Micro LevelWhen you're in meetings, debates, pitching ideas, trying to warn people of issues, pushing on prioritization, and more, you're selling your ideas at the micro level. Success at the micro level is how you get people saying yes to ideas, approval to move ahead with plans, it's how you influence decisions, and it's how you effectively warn people so we avoid mistakes. Success at the micro level is where every bullet on your resume comes from. It's how your projects get approved and funded, how your requests for budget and team get fulfilled, and even how basic things like feedback and warnings are taken seriously and acted upon. If you've ever felt like your ideas, warnings, or points aren't getting through, that you aren't taken seriously as a presence in the room, and that you were unable to influence decisions and help the team avoid mistakes, it's because of this micro influence. These are skills this course will you show you how to master. Why is selling yourself so hard? Everything starts with this simple question. The first step in moving forward is realizing that this is not "easy." You are not missing a few tips and tricks. You are not missing a basic presentation template or flow. Selling yourself and your ideas requires an actual competence and skillset, and this course builds that competence in a uniquely-clear and efficient way, cutting through the noise of everyone's theories and getting right down to the real challenge you face: how to truly connect with people's minds. Brains are not designed to be sold to. They are designed to go through a series of steps that evaluate whether or not to pay attention and how to evaluate you and your ideas. To be effective, you need to truly understand these steps because they reveal how to put the brain on your side. You will then be working "with the grain" of the human mind instead of working against it And on top of that, others people's brains work very differently than yours. You are going to work with a range of different types of people, and you must understand how they think and what makes their mind unique before you can be successful with them. What works for one type of person doesn't work for another, so you need to learn how to change gears and adapt your style to different types of thinkers. What's different about this course? What makes this course different than anything else out there is we are going to explore what is actually happening in the human mind, giving you a crystal clear blueprint and genuine mastery instead of just tips and tricks.

A science-based, hyper-effective toolkit


Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

Friday, November 8th


Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

People whose jobs and careers depend on influence and being understood: - Leaders &amp; Managers- Product Managers- Analytics, BI, &amp; Insights

People who feel they have a lot to offer, but struggle to get through, want greater presence, and want to learn how to 10x their confidence.

People who are actively interviewing or who want to excel the next time they do. ﻿Stand out from the crowd.

This course will continue helping you through the journey of maximizing your professional potential.

A resource you can keep revisiting


You will understand other people's minds, find the best ways to connect with them, and become more confident in your interactions. You won't feel so confused and frustrated by people's reactions and behavior. You'll know what to do.

No more confusion


You'll know how to get others to actually understand what you do and why it matters. Learn how to position yourself properly in people's minds so they value you and what you have to contribute. Put an end to people questioning what you do or questioning your value.

Be understood, and valued


If you are in product, engineering, design, analytics, customer success, or a number of other fields that are influence-based, it's hard for your team to thrive if the broader business misunderstands you and the value you produce. We will clear that up with powerful branding.

Position your craft, your team, and its brand properly


Once you are properly positioned and understood, you'll have a platform to make your ideas more compelling, your warnings more convincing, and your everyday interactions cultivate a reputation that works as an asset instead of a liability.

Find success in ideas, warnings, and everyday interactions


I coach many people who are high-impact professionals, but their humility comes across as uncertainty, causing a number of issues with their influence. You'll learn how to convey authentic confidence instead of artificial bravado.

Gain confidence and presence in front of executives (or anyone)


Master positioning yourself, your team, and your ideas. Be understood, trusted, believed, and appreciated.


Evan LaPointe

I founded several companies. Sold the last one to Adobe. Now, I help people win.

March 29 Saturday

May 10

Whether you're already active on LinkedIn or just getting started, you know it could be driving more business growth. But right now it's:→ More time-consuming than revenue-generating→ Missing a clear strategy for converting connections to clients→ Not delivering the ROI you know is possible Sound familiar?→ You're sharing content but not seeing meaningful business results→ You know thought leadership matters but struggle to stand out→ You're watching competitors win deals through LinkedIn while your efforts plateau Here's the truth:LinkedIn isn't just another social media platform. It's a business engine that can systematically drive: → Inbound leads→ Strategic partnerships→ Top talent→ Media opportunities→ Revenue growth But most "LinkedIn courses" miss the point. They focus on content creation while ignoring the platform's true potential as a business development tool. You don't just magically start drowning in leads because you post a few times / week using some template that looks like everyone else's content. You need a strategy to stand out and what many growth gurus don't tell you is how much success on LinkedIn depends on the behind-the-scenes strategies rather than content itself. What makes this course different?I spent 20 years leading sales operations before mastering LinkedIn as a growth channel. I'll teach you how to: → Transform your profile into a client-attracting asset→ Curate your feed to perfection, providing endless opportunities for strategic engagement. → Build meaningful relationships that drive business value→ Create content that resonates with decision-makers→ Convert connections into opportunities (without being salesy) This isn't just about posting content. It's about building a systematic approach to growing your business through LinkedIn. Why Sales Navigator Mastery Matters While others teach basic LinkedIn, I'll show you how to leverage Sales Navigator's advanced features to: → Identify and connect with decision-makers at scale → Build targeted prospect lists that convert ﻿→ Get real-time insights on your ideal clients In 4 weeks, you'll get:→ Live training sessions that build on my sales operations expertise→ Group working sessions to implement what you learn→ A personal strategy session to customize your approach→ A framework for turning LinkedIn from a time-sink into your most valuable business platform→ Training on how to leverage Sales Navigator (LinkedIn's premium toolkit) for targeted business growth→ Systems and processes that turn LinkedIn from a social platform into a sales engine→ Advanced prospecting strategies I developed while scaling tech companies Ready to transform your LinkedIn presence into a predictable business generator? Join the next cohort!

Build a magnetic personal brand. Attract clients, talent, and opportunity. Win.

Thursdays will be 90-minutes of structured learning with time for Q&amp;A Tuesdays will be 60-minute office hours where the agenda is primarily driven by student questions &amp; collaboration.

Tuesday & Thursday Learning Sessions

Each week we'll cover a new area and students will have access to full recaps as well as a homework assignment per area of study.

Participation in this cohort includes a 60-minute 1:1 strategy session with Liam upon completion of the course to ensure that you have everything you need to implement the lessons learned.

Private 1:1 Strategy Session with Liam

Students will have access to all slides, recordings, and written recap material forever.

Lifetime Access to Course Materials

Early-stage B2B founder building premium service brand. Needs LinkedIn strategy for lead generation, partnerships, and industry authority.

Established coach/consultant with proven expertise. Needs LinkedIn system to scale beyond referrals and attract ideal clients consistently.

Executives and entrepreneurs with deep industry knowledge but struggling to position as thought leader beyond referral network.

<ul><li>Transform your profile into a magnetic landing page that converts views into conversations with high-value targets.</li><li>Master every profile section from banner to recommendations, fully optimized for conversion. </li></ul>

PROFILE TRANSFORMATION

<ul><li>Build a valuable, relevant network through strategic engagement.</li><li>Fill your feed with content that inspires you to engage strategically in timely conversations relevant to your industry. </li><li>Learn advanced search techniques, signal monitoring, and engagement strategies.</li></ul>

EXPERT ENGAGEMENT AND NETWORKING STRATEGIES

<ul><li>Develop your unique content strategy and personal brand voice.</li><li>Create compelling posts across multiple formats, leveraging AI and collaborative tools to scale your presence.</li><li>Learn how to maximize your content creation efforts at scale.</li></ul>

CORE CONTENT MARKETING STRATEGY

<ul><li>Convert your LinkedIn activity into measurable business results.&nbsp;</li><li>Learn how to measure your success, scale your content creation, and supercharge your social selling strategy.</li><li>Master premium features, analytics, and time-saving tools to build a sustainable social selling engine.</li></ul>

SUPERCHARGING YOUR CONTENT CREATION & SOCIAL SELLING EFFICIENCY

<ul><li>Cohorts are capped at 15 people to ensure that everyone gets plenty of personalized attention &amp; Q&amp;A. </li><li>Every student gets a 60-minute 1:1 with me in addition to the 10 hours of small group instruction. </li></ul>

PERSONALIZED ATTENTION

Build your personal brand and master social selling on LinkedIn. Turn your expertise into a magnet for ideal clients and business growth.

Cohort 3

Liam Darmody

Sales Operations Leader turned Personal Brand Strategist & Business Coach

Beta Cohort

Cohort 4

If you're sick of overpriced LinkedIn coaching and courses that promise the world and underdeliver, I'm going to bring you everything you need to know. From your profile, how to engage and Sell in the DMs, and of course, how to create killer content that makes money.

Learn how to create a Linkedin Presence that Converts

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

May 7, 2022

You want to Grow your followers the Right way

You don't know where to start with Linkedin or you have been creating content a while and want to take it to the next level.

You want to GROW your personal brand, career, or business.

Who is this for?

Over the past few years I have tried every variation possible and in this course I break down what works with the Linkedin profile so you can start making real money.

You will create a profile that attracts and converts your ideal clients.

From connecting to the right people to messaging and engaging to create meaningful connections that lead to business.

You'll learn how to connect and sell with the right people.

From Hooks, story telling and calls to action that make people react. You'll learn everything that works on Linkedin. I've posted over 5,000 times the past 5 years and I'm showing you all!

You'll learn how to write and do video

"What should I post about?" Don't worry I will give you a plan that you can stick to daily. I'll walk you through my 5 pillars for content success.

You'll finally a have a plan you can stick to

I've grown a following on Linkedin to over 350k in 5 years, and now I'm teaching you everything I know about the platform!

Lightning Lessons

7 ways to close 32% more sales