Free Lesson
How to Price AI So It Strengthens Your P&L
30 min
Jul 21, 2026 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
Understand Why Traditional Pricing Breaks for AI
See how AI changes your cost structure and why seat-based pricing can silently destroy your margins.
Choose a Pricing Model That Protects Profitability
Evaluate pricing approaches based on how AI value and cost scale—so you don't lose money at growth.
Price AI Features in a Way Executives Respect
Connect your pricing decision to unit economics so leadership sees P&L discipline, not feature thinking.
Why this topic matters
Salesforce changed its AI pricing three times in 18 months — that's what happens when you price a usage-cost product like a seat.
Learn the copilot-vs-agent rule for choosing seats, usage, credits, or outcomes, and why a seat-bundled AI feature can be margin-negative while a hybrid holds 50%.
Leave able to price the AI on your roadmap so better performance means a stronger P&L.
