Free Lesson

How to Price AI So It Strengthens Your P&L

Part of The AI Bet: Adding AI to Products That Already Work

Hosted by Elena Leonova

In this video

What you'll learn

Understand Why Traditional Pricing Breaks for AI

See how AI changes your cost structure and why seat-based pricing can silently destroy your margins.

Choose a Pricing Model That Protects Profitability

Evaluate pricing approaches based on how AI value and cost scale—so you don't lose money at growth.

Price AI Features in a Way Executives Respect

Connect your pricing decision to unit economics so leadership sees P&L discipline, not feature thinking.

Why this topic matters

Salesforce changed its AI pricing three times in 18 months — that's what happens when you price a usage-cost product like a seat. Learn the copilot-vs-agent rule for choosing seats, usage, credits, or outcomes, and why a seat-bundled AI feature can be margin-negative while a hybrid holds 50%. Leave able to price the AI on your roadmap so better performance means a stronger P&L.

You'll learn from

Elena Leonova

Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce

Elena Leonova is a product executive with 15+ years of experience leading global SaaS and digital commerce platforms, including Magento (Adobe), BigCommerce, and Spryker. She has built and scaled multi-product portfolios, led platform transformations, and managed international product organizations across high-growth B2B and enterprise markets.

Elena is a co-founder of OneRank.io, an AI-powered product strategy platform helping PMs and executives make financially grounded, strategic decisions. She has coached hundreds of product leaders to operate with the clarity, confidence, and executive presence required at the VP/CPO level.

See all products from Elena

Go deeper with a course

From PM to Product Executive: Master Strategy, Finance & AI Investment Decisions
Elena Leonova
View syllabus