Elena Leonova

Elena Leonova

733 Subscribers

Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce

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Elena Leonova is a product executive with 15+ years of experience leading global SaaS and digital commerce platforms, including Magento (Adobe), BigCommerce, and Spryker. She has built and scaled multi-product portfolios, led platform transformations, and managed international product organizations across high-growth B2B and enterprise markets.

Elena is a co-founder of OneRank.io, an AI-powered product strategy platform helping PMs and executives make financially grounded, strategic decisions. She has coached hundreds of product leaders to operate with the clarity, confidence, and executive presence required at the VP/CPO level.

Previously at
Spryker Systems
BigCommerce
eBay Inc.
PayPal

Alumni reviews

Pankaj

Live cohort
I had a great learning experience with Elena through her course, “From Product Manager to Business-Minded Product Leader in the AI Era.” Before this course, I was quite new to understanding how deeply a Product Manager is responsible for business outcomes, beyond simply building products that solve customer problems. Elena helped me develop a much stronger business perspective and understand how product decisions connect to the broader strategy of an organisation. One of the most valuable things I learned was how company strategy can vary significantly depending on the organisation’s archetype, whether it is PE-backed, publicly listed, bootstrapped, or has a different ownership structure. Understanding how these factors influence priorities, decision-making, growth expectations, and product strategy was a completely new perspective for me. The course also brought a significant shift in how I approach product problems. As Product Managers, we often start with the customer and work our way towards metrics and outcomes. Elena introduced a different way of thinking: first understand where the organisation is today, where it wants to be, and what needs to change to get there. From there, we work backwards to identify the right metrics, levers, and product decisions that can move the business towards the desired future state. This change in perspective has had a meaningful impact on how I think about product strategy. Another aspect I really appreciated was Elena’s ability to bring real-world examples from her own experience into the discussions. These examples made the concepts much more practical and helped me understand how these decisions actually play out in real organisations. Elena was also very flexible and accommodating with scheduling. Whenever I or other participants had conflicts, she was willing to reschedule sessions and ensure that everyone could participate. She was also very prompt and thoughtful with her feedback throughout the course. Overall, this course was not just about learning another product framework. It genuinely changed the way I think about product management, business strategy, and my role as a Product Manager. I would highly recommend Elena to anyone looking to move from being a product execution focused PM to becoming a more business-minded product leader.

Andrii

Live cohort
Learning from Elena and this group has been an incredible experience. I applied for this course knowing that executive communication isn't a skill you can master overnight. However, having an expert guide and a cohort moving in the same direction drastically compresses the learning curve, helping you reach a level where seasoned professionals have lived for a decade. The most valuable part for me was being able to safely getting through moments of 'not knowing how to react/ communicate/approach ' during our workshops instead of during a high-stakes meeting. It’s fun, and it helps. A lot.

Marina

Live cohort
Director Product Management · Diebold Nixdorf

Get the Yes: Strategic Communication & Influence for Product Leaders

I really enjoyed the conversations with Elena during this course. What makes it especially valuable is the focus on the moments when a good product idea meets organizational reality: how to prepare for the discussion, understand the dynamics in the room, and communicate in a way that helps stakeholders make a decision. Elena brings practical insights from her own experience, and the exchange with other product professionals adds even more depth. A great opportunity for anyone who wants to become more effective at turning strong ideas into action.

Cajisha

Live cohort
Elena's knowledge is invaluable. As a product manager with over 4 years of experience, I learned more in this workshop about executive communication and influencing people than I have from reading books and asking managers. This workshop focused on translating great ideas for the audience in front of you, especially how to react when there is inevitably pushback and how to make that discourse improve your pitch instead of derail it. This was not the cookie-cutter course that teaches you the way to memorize your pitch; it's about preparing your data points, excelling under pressure, and understanding your audience so well that they can't help but say "Yes" to anything your proposing. Amazing workshop!

Piotr

Live cohort
It was honestly the most useful training on this topic I've ever had - and I took part in several sessions of executive and manager coaching trainings at my last two companies, and a set of "influencing across matrix" types of training over the years across large and small orgs. Those were definitely interesting but not so directly applicable to my role and my challenges. Overall, it's much more work than I expected to present a proposal - I realized I was winging it for years and was coming underprepared, assuming just knowing the problem, the data behind it and the solution well is enough. It is not, and Elena's training will show you why and how to fix that.