Elena Leonova

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At senior levels, decisions don’t move forward because they’re correct.They move forward because they’re&nbsp;trusted.Many PMs don’t realize they’ve lost influence until decisions start happening without them. This session helps you see why - and what executive judgment actually looks like in practice.

Why Executive Decisions Move Forward Without You


If you want to move from “managing features” to&nbsp;leading the business, you need a simple, repeatable way to explain&nbsp;why your roadmap matters in terms executives care about.The&nbsp;ROI Roadmap Canvas™&nbsp;is the exact framework I’ve used as a Product Executive to secure budgets, justify strategic decisions, and communicate product priorities to CEOs, boards, and cross-functional leaders.You’ll learn how to:<ul><li>Translate&nbsp;any&nbsp;feature into business outcomes</li><li>Tie work to ARR, GRR, NRR, CAC, and payback</li><li>Prioritize based on impact, not stakeholder pressure and mor</li></ul>

The ROI Roadmap Canvas™: The Framework Product Leaders Use to Prioritize Like Executives


Most PMs look at roadmaps.Executives look at&nbsp;business drivers&nbsp;and&nbsp;KPIs.This cheat sheet bridges that gap.It gives you a crystal-clear view of how initiatives map to the four business levers every CEO and CFO care about — and the KPIs that prove impact: ARR, GRR, NRR, CAC Payback, Cost-to-Serve, and more.Use this guide to:<ul><li>Understand how executives evaluate product decisions</li><li>Map your roadmap directly to revenue, cost, risk, and strategic leverage</li><li>Identify which KPI is signaling a problem — and which lever to pull</li></ul>

The 4 Drivers → KPI Mapping Cheat Sheet: How Product Executives Think About the Business


You will learn how to make and recommend strategic decisions grounded in business reality -  not feature logic.

ex-Product Exec @Spryker, Commerce, eBay

Founder & CPO, OneRank.io,  ex-CPO @ Spryker, VP of Product @ BigCommerce

From PM to Strategic Product Leader: Make Decisions Leadership Trusts

Product Coach

Senior Technical Product Owner

Senior Product Manager

Spryker Systems

BigCommerce

eBay Inc.

PayPal

At senior levels, product leadership stops being about having the best answers. It becomes about being trusted with decisions. You’re expected to connect product bets to revenue, cost, and risk — and defend those decisions under pressure.But most product leaders were never taught how those decisions are actually made.So decisions move forward without you. Not because you lack context. But because others are framing the business problem more clearly. They connect strategy to financial reality, risk, and trade-offs. And their judgment lands.This course exists to change that. This is a 6-week, high-touch cohort where your judgment is tested the way it's tested in leadership rooms.You will practice making strategic decisions through real scenarios:• diagnosing business pressure • translating KPIs into strategic bets • navigating financial tradeoffs • defending strategic decisionsYou won’t just learn frameworks. You will apply them live and receive direct feedback on whether your reasoning holds up.It’s judgment that holds when the stakes are real — and the room is deciding whether to trust you. If you want to move from executing strategy to shaping it, this is where that shift happens

Think like a VP before you become one. Ground Product Strategy in business.

Understand the business before building the strategy

Use financial metrics to guide strategic decisions

Build a credible, business-backed product strategy

Present strategy to executives and boards

Partner effectively with Sales, Marketing & Customer Success

Lead with strategic judgment & influence without authority

You already operate as a Senior or Principal PM or Product Lead. You don’t need help shipping, running discovery, or managing teams

Strong Product Execution Fundamentals

You’re used to making calls with partial information, competing metrics, and real tradeoffs. You understand the importance of judgment

Comfort Making Decisions with Imperfect Data

Your judgment is - or soon will be - evaluated by executives, boards, or clients. You’re responsible for explaining why a decision is right

Accountability for Strategic Decisions

Senior &amp; Principal PMs who already deliver at a high level and want to be trusted with larger, riskier decisions - not just execution

Group PMs, Directors, and above who own strategy, make real tradeoffs, and defend decisions under executive scrutiny

Product consultants, coaches, and advisors who want to bring executive-level judgment to their client work and recommendations

How World-Class Product Leaders Build Product Strategy

Co-founder, OneRank.io (ex-CPO, Spryker, VP of Product BigCommerce)

Learn how to identify signals from markets, customers, and the business that indicate where strategy needs to move next

Recognize the signals shaping product strategy

Understand how to analyze industry trends, company priorities, and customer behavior to uncover strategic opportunities

Interpret signals like a strategic product leader

Learn how to convert market and business signals into clear strategic bets that  shape product investments and roadmap

Translate signals into strategic product decisions

How Product Executives Make Decisions Under Constraints

Former CPO & VP of Product, Founder & CEO, OneRank.io

How revenue pressure, margin targets, risk tolerance, and timing shape real capital allocation decisions.

How executive product leaders decide under constraint

The signals executives look for before trusting a strategic call -  clarity of tradeoffs, financial grounding, and more

What makes judgment credible at VP/CPO level

What changes when you're expected to allocate capital and shape long-term bets -  not just deliver outcomes.

Why execution excellence stops being enough

Turn Roadmaps into ROI: Business Metrics for PMs

Learn what metrics like ARR, NRR, CAC, and LTV reveal about product health and business performance.

Decode Business Metrics

Identify how roadmap choices influence revenue, profitability, and retention—and prioritize accordingly.

Link Product Decisions to ROI

Confidently communicate your product’s impact in financial and strategic terms that resonate with leadership.

Learn directly from Elena Leonova

Elena Leonova

About Elena

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