Will Leatherman
Free Lesson

Claude Code for Marketers: An Agent for Every Demo Request

45 min
Oct 13, 2026 12:00 PM

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What you'll learn

Research every demo request before a rep opens it

The agent reads the company and the person, checks fit against your rules, and writes a one page brief.

A reply drafted in minutes, sent only on your yes

Drafts land in an approval queue. Nothing reaches a buyer until a person approves it.

Runs every morning on its own

A scheduled run picks up new form fills overnight, so the day starts with the queue already researched.

Why this topic matters

Clay sent demo requests to 6,346 companies. 68% never replied, and the replies that came from a person took 26 to 40 hours on average. Meanwhile buyers start 79% of first contacts, mostly with the vendor they already plan to buy from (6sense, 4,000+ buyers). The form sitting in your queue usually came from a buyer who picked you first.

You'll learn from

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

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Relay.app
a16z
Instantly.ai
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