Free Lesson
Research Tomorrow’s Customer Today: Synthetic User Playbook
45 min
Dec 2, 2026 11:00 AM
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What you'll learn
Case study, agentic payments and trust
What people will let an AI agent do with their money, and what makes them take it back.
Why synthetic users belong in your toolkit, and it's limits
How they let you explore many possible futures quickly, and where their limits are.
Planning the study: goal, audience, participant design
Setting the research goal, choosing your target audience, and building participants to capture different perspectives.
Why interviews and AI tools both miss future behavior
Why traditional interviews and AI tools both struggle to predict future customer behavior.
Build your Own Scenario and Q&A
Write one scenario that reveals where adoption could break in your own market. Followed by Q&A.
Why this topic matters
AI agents are starting to buy, pay, and negotiate for people, and categories like this form before anyone can describe their own future behavior. Interviews capture the past. AI tools repeat the trend reports. Synthetic user research lets you test how different customers respond to futures that haven’t happened yet, quickly and cheaply, then validate only the findings that matter.
