Lessons from one year of AI product building

Hosted by Madalina Turlea and Catalina Turlea

In this video

What you'll learn

Top mistakes to avoid in AI product building

Avoid the mistakes I made in the beginning and that most PMs make when starting to add AI to their products

Insights into what actually works

how to approach AI product building

Your step by step framework on how to get started

The actual framework I use to ship AI features at Lovelaice

Why this topic matters

This session is the roadmap I wish someone had given me 12 months ago. If I were starting AI product building today, knowing everything I know now, this is exactly what I'd tell myself. The shortcuts that actually work. The noise to ignore. The framework that cuts through the overwhelm. This is for you if you want 2026 to be the year you finally get confident with AI

You'll learn from

Madalina Turlea

Co-founder @Lovelaice, 10+ years in Product

I'm co-founder of Lovelaice and a product leader with 10+ years building products across fintech, payments, and compliance. I hold a CFA charter and have led AI product development in highly regulated environments — where AI failures aren't just embarrassing, they're liabilities.

I've watched smart teams make the same mistakes: choosing models based on benchmarks that don't reflect their use case, writing prompts that work in testing but fail in production, and leaving domain experts out of the loop. These aren't edge cases — they're why 80% of AI projects underperform.

Through these failures (my own included), I developed a systematic approach to AI experimentation that puts domain expertise at the center. I teach what I've learned building Lovelaice: how to test, evaluate, and iterate on AI — before it reaches your users.

Catalina Turlea

Founder @Lovelaice

I bring over 14 years of software development expertise and a decade of startup experience to help teams build AI products that actually work. After founding my first company six years ago, I run a consultancy specializing in helping startups build MVPs, solve complex technical challenges, and integrate AI effectively.

I've seen firsthand how AI projects fail due to lack of systematic experimentation—teams treat AI like traditional software and struggle with inconsistent results. That's why I co-created Lovelace, a platform designed for non-technical professionals to experiment with AI agents systematically.

Go deeper with a course

Build and evaluate your first AI feature
Madalina Turlea and Catalina Turlea
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