Free Lesson
Connect Design to Revenue: Unit Economics 101
30 min
Nov 4, 2026 12:00 AM
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What you'll learn
Explain unit economics in plain language
Understand CAC and payback period well enough to use them with finance and product leaders.
Trace impact from a research insight to business result
Follow the logic chain from research finding to customer behaviour change to financial impact, using one worked example.
Talk about your work in the language of the business
Learn critical business terminology and how to explain the impact of your design and research work in financial terms.
Why this topic matters
Unit economics is the foundation for understanding how a business makes money. It asks whether each customer earns more than they cost to win. Understanding it is critical to judging any trade-off a business makes, from how much to spend on growth to which projects to fund. Designers and researchers who understand it can show how their work moves those numbers. This lesson gives you the vocabulary and a simple chain to do that.
