Rolly Seth

Principal AI Product Manager, Microsoft

The Terminal Isn't Scary: CLIs 101 for Non-Developers

Demystify the command line terminal (CLI) & use with tools like Claude Code, Copilot CLI — and why non-devs love them.

What an CLI actually is — without the jargon

A practical walkthrough — install/ run your first CLI, run your first prompt, apply it to real everyday tasks.

Getting started: the terminal for non-dev AI workflows

Personalization, shortcuts, common pitfalls and more — small habits that build comfort fast.

Tips and tricks to feel at home in the terminal

Get the confidence to start using Claude Code as a non-coder

eBay, Orange, Just Eat Takeaway

eBay

Orange

Just-Eat.co.uk

Ady Rugina

Product and AI Transformation consultant

Cohort 3

Cohort 4

I spent three months alone, trying to get started with Claude Code. I opened the terminal, saw that blinking cursor, and closed it again. And I kept struggling to make sense of this new interface, the folder structure, and the markdown files. It felt like so much friction.Until one project that required me to process a lot of local files. That was the moment I started to see the magic, the moment things started to click.Now I'm hooked, Claude Code in the terminal is my daily working environment for my AI and product consultancy work, research, writing and automation.My goal is to help you start using Claude Code in half a day, not in three months, as it took me. I'll show you how I'm using it and teach you concepts and mental models that will help you create your own setup.This workshop includes offline materials and an optional session to help you get everything running before the workshop begins; this way, we ensure everyone keeps the same pace.

PMs, designers, and strategists who use AI daily but always start from scratch – and want one that remembers how they work.

Founders and team leads who want AI for real work – research, writing, analysis – not just a chatbot they prompt from scratch every time.

Non-technical professionals who assumed Claude Code was for developers – and want to get past the terminal fear in one afternoon.

Claude is more than a chatbot. This course teaches you everything you're not using and how to leverage its full potential.

Founder | Growth Operator |20k+ Students

Relay.app

Project A

Esade

Università Bocconi

Ethermail.Ethermail

Pietro Montaldo

AI Educator | Top Voice on AI for Growth Systems

April Cohort

May Cohort

You're using maybe 10% of what Claude can do.Either way, you never properly learned the ecosystem, the connections, and the full set of tools at your disposal: Cowork, Skills, Plugins, MCP connectors, Computer Control and Dispatch. In two intensive sessions, you'll learn how to:<ul><li>Properly set up all your Claude environment</li><li>Manage safety and permissions</li><li>Organize your workspace and files</li><li>Build, test, adapt and maintain custom Skills and Plugins</li><li>Connect Claude to the tools you already use in a professional way (SKILL + MCP)</li><li>Understand fully the entire potential of Claude for non-tech user</li></ul>Each session is followed by an optional office hour for hands-on help with your practical homework.<ul><li>50% Theory, 50% Practical</li><li>Small Cohorts to maximize learning</li><li>100% Live Sessions with real demos</li><li>Optional Office Hours for Q&amp;A and dedicate support</li></ul>IMPORTANT: this course does not cover Claude Code, which is designed for developers. We focus exclusively on the Claude ecosystem built for non-technical operators.

Go from casual Claude user to advanced operator in 5 hours

Understand the Claude Ecosystem (and What's Actually for You)

Set Up Cowork and Start Using It for Real Work

Build, Test, and Share Your Own Skills

Automate Your Workflows with Plugins and Scheduled Tasks

You should be familiar with ChatGPT, Claude or other LLMs in your day-to-day.

Basic Prompting Skills

We need a pro or max account to be able to use CoWork and Skills to the fullest

PAID account on Claude

Make sure you you hardware is compatible with CoWork

Marketers, operators, and founders already using Claude who want to unlock the full platform beyond the chat

ChatGPT or Gemini users looking to switch to Claude and learn the ecosystem from scratch the right way

No coding or technical skills required. Claude CODE is NOT included in this course.

Build 3 real AI workflows live using Claude—no coding, only execution

AI Educator | Claude Cowork Specialist

HSBC

Morgan Stanley

Altaf Rehmani

Digital Solutions Architect HSBC | Ex-Morgan Stanley

Live, hands-on workshop to build your AI workflow system using Claude Cowork

Claude Cowork: Build Your AI Workflow System

Most people don’t need more AI content—they need real results.You’ve probably tried AI tools, watched tutorials, and still ended up doing your work manually. The gap is not knowledge—it’s execution.That’s exactly what this workshop fixes.Instead of learning concepts, you will build your own AI co-worker using Claude—live, step-by-step.No coding. No confusion. Just practical systems you can use daily.In just 4 hours, you will:<ul><li>Build a Daily Briefing Email automation</li><li>Create a Blog + Social Content system</li><li>Build a Newsletter generator for personal or company use</li></ul>This is not a demo. You will build everything yourself.AI is changing how work gets done. The advantage is not knowing AI—it’s knowing how to use it to save time.By the end, you’ll have real workflows that reduce manual work and increase productivity from day one.

<h3>For Non-Tech Professionals No coding. Use Claude to automate emails, reports, and daily tasks with simple workflows</h3>

<h3>For Content Creators &amp; Marketers Turn one idea into blogs, LinkedIn, Instagram, and X content automatically using structured AI workflows</h3>

<h3>For Developers &amp; Tech Professionals</h3>Build fast AI workflows with Claude to automate tasks and create practical systems

Build your own AI agent in 1 day. Skip 6 months of trial & error.

Co-Founder @ King's Cross (AI labs)

LinkedIn

South Park Commons

Microsoft

Mikaela Reyes

Google

Airbnb

Phantom

Nicolas Reyes

Cohort 1

AI is moving fast. For most non-technical professionals, it feels:<ul><li>Overwhelming. Where do you even start?</li><li>Noisy. Every week there's a new tool, a new tutorial, a new "best prompt ever"</li><li>Time-consuming to figure out alone</li><li>Frustrating. You know Claude should be saving you hours. But it still doesn't quite get you.</li></ul>We've spent 1,000+ hours learning (and failing) in Claude so you don't have to. We've built and shipped software used by millions, and we've sat on both sides of the table: technical and non-technical. We built our own AI-native operating system from scratch. This workshop is the shortcut we wish we had.In one day, you'll learn more than most people piece together over MONTHS of trial and error.By the end of this workshop, you will have:✅ A working AI agent crafted for your specific role and workflows ✅ Your own CLAUDE.md and context files — the "brain" that makes Claude actually know you ✅ A custom skill built for your needs ✅ Connected tools or MCPs so your agent can act ✅ Frameworks and mental models to keep building on your ownThis is a hands-on build session, with instructors live in the room. not a passive webinar. We keep cohorts small and intimate. Spots are limited.

Claude Pro or Max subscription

 Downloaded version of Claude Desktop

Founders, execs &amp; managers who want to outpace competitors or other teams and do the work of a 5-person team without the payroll.

Non-technical operators and leads who know AI can save them 10 hours a week but are busy &amp; need a high quality &amp; fast way to uplevel.

Non-tech professionals who are AI-curious or have been handed the AI mandate but don't know where to start.