Sam Stern

The Human Advantage: How to Win in Marketing in the AI Era

Growth Advisor
Ex-Lemonade
Mixpanel
DigitalOcean
25+ Startups

Learn how to create content people notice, remember, and choose over competitors.

How to make your marketing memorable when everyone uses AI

Learn how to use emotion, stories, taste, and your human experience to create stronger marketing.

The 5 human traits AI can't replicate

Walk away with actionable ways to improve your messaging, content, and campaigns while still using AI to move faster.

Practical framework for creating marketing that feels human

Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.

July 2026

AI Professor, Practitioner, and Pioneer 

Intel

Microsoft

Lisa Peyton

AI Professor, Practitioner, and Pioneer | Former Intel

June 2026

The self-paced course for content marketers who want to use AI strategically, from research to results. 45 lessons, hands-on projects, and one live event. Gain access to all learning content immediately. Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist.By the end of this course, you'll possess the skills to:• Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact6 Advanced AI for Content Marketing Bonus Sessions IncludedReady to go further? These recorded sessions pick up where the foundations leave off, taking you into the tools and workflows that working content marketers are actually building with right now. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

 Use AI Across Your Entire Content Strategy, From Research to Results

Understand the Role of AI in Strategic Content Marketing

Learn How to Use AI tools for Market Research and Analysis

Develop Detailed Target Audience Profiles Using AI

Create Data-driven Content Marketing Strategies with AI

Go further with 6 advanced sessions on agents, automation, and lead gen

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

Use AI to automate, optimize, and enhance your marketing, saving up to 3h daily, boosting ROI, and staying ahead in the industry

Cohort 8 - June 2026

AI Consultant, fractional CMO, ex Nike

Nike

Picsart

Rask.Ai

Deloitte

Sololearn

Tata Maytesyan

15+ years of growth experience, ex growth leads at Picsart, Nike

Cohort 7 - April 2026

Cohort 9 - September 

If you are reading this, chances are that you have tried multiple AI tools, but have not found a way to significantly optimize your marketing strategies, launches and workflows yet.Reports like McKinsey's "The State of AI" say that<ul><li>71% rely on GenAI to plan and optimize campaigns</li><li>Frequent users save ±14 hrs/week and over $5K/month</li></ul><ul><li>82% saying AI drives the biggest impact in marketing</li></ul>And the biggest challenge in using AI is applying a quick tip or guide to real work - repetitive and efficient. But how to actually use AI for marketing to make it work? 1. Have clear framework 2. Understand what AI can and can not do 3. Take your real business challenge and work on itI've built this 4 week bootcamp based on over a decade of marketing experience and 6+ years of hands-on AI practice. It's not a traditional theory course you will find on Coursera or a collection of magic prompts.It's one of its kind practical program designed to fit into a real work calendar. Pre-recorded lessons so you can rebuild any system again whenever you need it. Every topic is covered with framework, real examples, and step-by-step guides. You’ll use every tool and automation yourself to solve your business challenges.

4 weeks business bootcamp to kick start AI optimizations in your marketing

Create a Personalized AI Integration  Roadmap

Enhance Marketing Research with AI

Supercharge Ad & Creative Production

Build with no-code and AI for faster experimentation

Build Automations & Agents you can use at work

🎁 Exclusive Bonuses

This will be helpful for you only if you have actual business tasks to optimise

You have to be actively practicing marketeer

If you work for a large corporation with only Copilot license, you'll largely miss the Bootcamp program.

Clearance to use few AI tools from your company

It's intentionally made to be short 2 days x 3.5 hours each and fit into your work schedule - but you need to be present and active

You are ready to dedicate time

Marketing and growth managers who are curious about AI and want to go beyond chat GPT usage

Freelancers and fractionals working with a few clients, who need productivity boost and ways to "clone" themselves

Agency owners whose business growth heavily depends on scaling team (and they want to change that)

This course turns marketers into leaders who can use AI to design smarter campaigns, explain impact clearly, and make better decisions.

Modern Marketing Leadership with AI

Robin Burrowes

Global Marketing Leader - 20+ years launching brands at Amazon, Apple, Microsoft

Marketing Leadership and AI (group 1)

In this course you will learn the creative, scientific, and measurement skills used at Amazon, Apple, and Microsoft, then apply them with modern AI tools. You will rebuild real campaigns, design growth experiments, create measurement plans, and write leadership narratives. Each session is hands-on, using frameworks and projects to help you think clearly, test faster, and lead marketing work with confidence. Students leave able to confidently design, explain, and lead modern marketing work using AI, not just execute tasks.

How This Course Elevates Your Marketing Career

Stronger judgment and clearer creative thinking

Better decisions before any marketing money is spent

Get confidence explaining impact

Stronger presence and influence

This course assumes familiarity with marketing fundamentals so we can focus on leadership, decision-making, and modern AI practice.

Some professional marketing experience (2-5 years)

For early and mid career marketers who want to sharpen strategy, improve decisions, and use AI to step confidently into leadership roles

Ideal for early/mid career marketers who are ready to move beyond tactics and build strategic, measurable, AI powered leadership skills..

Designed for mid career operators who want to become strategic thinkers, make smarter decisions, and use AI to accelerate impact.

Most AI discussions fail because they focus on tools instead of outcomes. We reframe the conversation entirely —

PVAI Managing Director & Co-founder

Michael DeNunzio

PVAI Co-founder, Chief AI Strategist

Peter Monk

PVAI Co-Founder / Executive Partner
Chief AI & Emerging Technology Strategist

Cohort 1

<h2>The gap between AI tools and AI advantage is widening. Which side are you on?</h2>Every CMO in the room has AI tools. Most have pilots. A few have results.The organizations pulling ahead aren't using more AI — they're running it differently. They've stopped bolting tools onto old workflows and started redesigning the system itself. The result is a self-improving marketing engine: faster decisions, fewer handoffs, less rework, and learning that compounds every cycle.This cohort teaches you how to build that engine — with your real organization, your real constraints, and your real work.AIMS, PVAI's Human + AI Marketing OS, shows how leading teams unify humans, Virtual Professionals, Virtual Customers, and AI agents into governed workflows that improve execution speed, decision quality, and measurable marketing performance.This course explores how organizations move beyond fragmented AI experimentation and redesign marketing around connected intelligence, continuous learning, and Human + AI collaboration at scale.

A 6-Session Executive Cohort for CMOs Ready to Stop Piloting & Start Compounding

We start with the question every CMO should be asking:

You'll assess where your organization sits on the AI capability curve

Why marketing operating models are failing 

The AI Value Drivers framework:

The three paths available to CMOs — Assist, Augment, Transform

<h2>CMOs and senior marketing leaders who already have AI adoption inside their organizations — and know that adoption alone isn't the advantage</h2>

Individuals accountable to a board or CEO for proving AI creates measurable operating performance, not just pilot activity

This is not an introductory AI course or for teams debating to use AI. It is for leaders ready to redesign how marketing work gets done

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Crafting compelling narratives to inspire teams, communicate vision, and drive action.