Why Most Data Platform Failures Happen Before Build Starts

Hosted by Dheeraj Saxena

Wed, Jul 1, 2026

4:30 PM UTC (1 hour)

Virtual (Zoom)

Free to join

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What you'll learn

Architecture Discovery vs HLD: Understand key differences

Develop a practical understanding of how data platform discovery frames the problem while HLD defines the solution.

Frame Business Requirements as Data Products

Translate vague business requirements into clear, well-defined data products.

Highlight Risks, Validate Assumptions, Requirements Early

Learn techniques to identify issues, and validate assumptions, estimates, constraints using minimal due diligence.

Use principles to make architecture decisions

Learn practical use of data architecture principles to validate requirements, and make high-level architecture decisions

Why this topic matters

Committing $500k+ to a data platform without doing a proper Discovery is how large data initiatives fail. A 2-3 week, $30-40k Discovery can surface show-stoppers before they become expensive — saving hundreds of thousands in rework and sunk spend. This session gives Lead Architects a proven method for conducting Discovery right — illustrated through a real UK retail case study.

You'll learn from

Dheeraj Saxena

Chief Data Officer, and Enterprise Architect at Datawhistl.com

  • Principal Architect & Data Consultant: 25+ years of cross-sector leadership in CRM, Marketing Data, and Complex Systems Integration for Tier-1 organizations
  • Former Senior Consulting Lead: Held high-impact advisory and delivery roles at IBM, TCS, Wipro, Digitas, and Serco, managing large-scale global technology transformations
  • SME in Salesforce Data 360 & CDP Ecosystems
  • Independent Advisor via Datawhistl.com: Partnering with Data & AI-focused marketing departments for building global scale data platforms

IBM, Homebase, Kraft Foods, Unilever

Tata Consultancy Services
Wipro
Serco Group
Essity
NHS
See all products from Dheeraj

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