Visual Identity Branding: from Discovery to Logo and Design Language
Amy Hood
Co, Founder of Hoodzpah
Jennifer Hood
Co-founder of Hoodzpah
Tried-and-true process for running a successful visual identity design project
★★★★★ (4.8 / 5)
Course rating from 81 previous students
96% of attendees said they'd recommend this course to a friend
Since Jen and Amy Hood founded Hoodzpah in 2011, they’ve worked on hundreds of brand identity projects, including banner work for clients like SeatGeek, Industrial Light & Magic, Nike, Red Bull, The Athletic, and Disney.
Amy and Jen will share their tried and true blueprint for running a a visual identity exercise: from client management to discovery, executing strong creative, presenting work in a compelling way, and creating a final brand book.
Live sessions will make for a collaborative and fun experience. Gain confidence in your approach and skills while you connect with other creatives!
What is covered in this course:
✔ Visual Strategy and Discovery
✔ Logo
✔ Typography
✔ Color
✔ Design Language
✔ Proof Decks
✔ Brand Book
Prerequisites to get the most out of this co-hort:
— Access and proficiency in Adobe Illustrator and Photoshop
— Access and proficiency to a deck layout tool like Figma, Adobe InDesign, Keynote, or Google Slides (any one is fine)
— Basic understanding of the principles of graphic design
What you’ll learn
Learn the ins and outs of distinctive visual identity design with Amy and Jen of Hoodzpah.
Create systems that help you work smarter not harder.
Trust that your system is used by leading visual identity designers in the industry
Lead clients every step of the way to build trust and consensus around the best idea.
Use frameworks to find the brand story that resonates and translate that into visuals that stick.
Avoid creating a visual identity that feels heavy on vibes and light on purpose.
Create brand systems that can remain iconic across platforms and collateral
Empower clients to understand their brand aesthetics and carry it on after file hand off
Learn directly from Amy & Jennifer
Amy Hood
Amy Hood is a brand and type designer at Hoodzpah.
Jennifer Hood
Jennifer Hood is a brand and type designer at Hoodzpah.
Who this course is for
In house creatives who want to grow their visual identity skills to better create for their brand.
Agency creatives who want to offer a better visual identity experience to new and existing clients.
Independent creatives and studios who want to upgrade their process and learn the best practices for visual identity design.
What's included
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
4 live sessions • 8 lessons • 4 projects
Week 1
Brands, Branding, and What Makes for a Successful Visual Identity
Week 2
Oct
10
Session 2
Process, Proposals, Discovery, and Strategy
Frequently asked questions
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