Claude Cowork for Marketers

Rafa Romero

Stripe Community Builder | +2k Students

Matt Roberts

Claude Ambassador for Barcelona

Give your marketing team its time back. Let Claude run the busywork.

Your team has AI. They're just using it as a fancier Google.

Marketing leaders know AI could transform how their team works. But when you look closer:

Your team uses ChatGPT or Claude as a chat, asking questions they could google?
AI entered your team through copy-paste, not through workflows?
Every output comes out in a different style, depending on who wrote the prompt?
Nobody on the team has heard of Composio or Apify?
Connecting to an API? You don't have a tech team for that.

In one hands-on day with Claude Cowork, you'll:

✅ Turn your SOPs into Skills that deliver the same expected output, whoever runs them
✅ Build with context and memory, so Claude knows your brand, clients and goals and delivers better results
✅ Gain autonomy for you and your team: connect to APIs, build internal tools and automate processes without waiting for developers
✅ Discover the tools that save you time and money, like Composio for connecting apps and Apify for pulling data from the web

You'll go from a team that chats with AI to one that builds with it.

What you’ll learn

Set up Claude Cowork end-to-end: connectors, skills, and context engineering for a real marketing workflow

Build a context folder with your brand voice, clients and goals, so every output starts from what your team already knows.

Convert the processes your team repeats every week into Skills that deliver the same quality output, whoever runs them.

Plug Claude into Gmail, Slack, Notion and HubSpot, then go further with Composio and APIs, no developers needed.

Turn messy ad-platform exports into branded reports, and schedule agents that send performance alerts and brand mentions to Slack.

Repurpose one webinar into a week of posts, emails and clips, and pull competitor and market data from the web with Apify.

Create simple tools, like an SEO audit that flags pages losing rank, that your team can run on demand.

Workshop agenda

Part 1 · Foundations (Lecture), 0:00–0:30
Claude, Cowork and Code: what each does and when to use it. Learn the building blocks you'll use all day: Skills, connectors and plugins. Then pick the right model and learn a simple prompt framework.
Part 2 · Your First Win (Hands-on), 0:30–1:15
Set up Cowork and watch it work: turn a year of Google Ads and Meta exports into one clean dataset, with Claude writing and checking its own work.
Part 3 · Context & Memory (Hands-on), 1:15–2:00
Build a brand context folder with voice, clients and goals. Then test it: two completely different newsletters for two fictional brands with opposite guidelines, from the same brief.
Part 4 · Turn SOPs into Skills (Hands-on), 2:00–2:40
Turn a process your team repeats every week into a Skill. Build the Campaign Recap live: a branded stakeholder report with charts and three next-step recommendations.
Part 5 · Connect to Any App (Hands-on), 2:40–3:40
No developers needed: keyword and SEO data with Treg, hundreds of apps with Composio, web scraping with Apify. Build a keyword research for content ideas and a social competitor analysis.
Part 6 · Automate & Build (Hands-on), 3:40–4:40
Three live builds: a daily agent sending budget alerts and brand mentions to Slack, an SEO audit flagging pages losing rank, and a flow turning one webinar into a week of content.
Part 7 · Roll It Out to Your Team (Lecture + Q&A), 4:40–5:00
Usage limits, common mistakes and how to get your team using what you built. Open Q&A.