Claude Cowork for Marketers

Rafa Romero

Stripe Community Builder | +2k Students

Matt Roberts

Claude Ambassador for Barcelona

The monthly reporting slog, running itself.

For in-house and agency-side marketers drowning in exports, reports and repurposing, this hands-on, no-code session turns the monthly reporting slog and the "did anyone see this mention" panic into workflows that run themselves with Claude Cowork. You'll connect Gmail, Slack and Notion or HubSpot, consolidate mixed ad-platform exports into one normalised CSV, and package your stakeholder recap into a branded, chart-and-recommendations report you can generate on demand. You'll also build a scheduled agent that triages performance alerts and brand mentions and posts them to your team on Slack, plus two advanced builds live: a script-driven Search Console audit that flags pages losing rank, and a browser-automation flow that pulls a webinar recording straight into your repurposing pipeline. By the end of the day, your context folder is set up so a new hire's first campaign brief already sounds like the brand.

What you’ll learn

Set up Claude Cowork end-to-end: connectors, skills, and context engineering for a real marketing workflow

Google Ads, Meta and more, sorted by month — Cowork writes and verifies its own script

Complete with a chart and three next-step recommendations, on demand

So the "did anyone see this mention" panic stops for good

Catch ranking drops before they cost you traffic

Plus browser automation to pull a webinar recording into your repurposing pipeline

Feed Claude your brand and campaign details once, reuse them everywhere

Workshop agenda

Part 1-2 · Foundations & Cowork Basics (Lecture) — 0:00-1:00
Set up the three Claudes, make Claude yours, pick your model, and learn the R·C·T·F prompt framework. Then see what Cowork is, set it up, and get comfortable with the interface — the same foundations every track starts from.
Part 3 · First Wins (Hands-on) — 1:00-1:45
Live flagship demo: consolidate a year of mixed ad-platform exports (Google Ads, Meta Ads...) into one normalised CSV sorted by month — Cowork writes its own script and verifies its own work. Then connect Gmail, Slack and Notion/HubSpot to power the builds ahead.
Part 4 · Skills (Hands-on) — 1:45-2:50
Build your own skill live: The Campaign Recap turns your performance CSV into a polished, branded stakeholder report with a chart and three next-step recommendations. Break at 2:25.
Part 5 · Context Engineering (Lecture) — 2:50-3:15
The core skill behind everything that works: how to feed Claude the right context, every time, so it never guesses at your brand or campaign details.
Part 6 · The Four Builds (Hands-on) — 3:15-4:52
Four live builds: a daily scheduled agent that triages budget alerts and brand mentions to #marketing on Slack, a script-driven Search Console audit flagging pages losing rank, a browser-automation flow that pulls a webinar recording for your repurposing pipeline, and a team setup so a new hire's first campaign brief already sounds like the brand. Break at 4:00.
Part 7 · Power, Limits & Mistakes (Lecture) — 4:52-5:00
Power features, usage limits, the most common mistakes to avoid, and a close.