Claude Cowork for Marketers

Rafa Romero

Stripe Community Builder | +2k Students

Matt Roberts

Claude Ambassador for Barcelona

Give your marketing team its time back. Let Claude run the busywork.

Your team has AI. They're just using it as a fancier Google.

Marketing leaders know AI could transform how their team works. But when you look closer:

Your team uses ChatGPT or Claude as a chat, asking questions they could google?
AI entered your team through copy-paste, not through workflows?
Every output comes out in a different style, depending on who wrote the prompt?
Nobody on the team has heard of Composio or Apify?
Connecting to an API? You don't have a tech team for that.

In one hands-on day with Claude Cowork, you'll:

✅ Turn your SOPs into Skills that deliver the same expected output, whoever runs them
✅ Build with context and memory, so Claude knows your brand, clients and goals and delivers better results
✅ Gain autonomy for you and your team: connect to APIs, build internal tools and automate processes without waiting for developers
✅ Discover the tools that save you time and money, like Composio for connecting apps and Apify for pulling data from the web

You'll go from a team that chats with AI to one that builds with it.

What you’ll learn

Set up Claude Cowork end-to-end: connectors, skills, and context engineering for a real marketing workflow

Build a context folder with your brand voice, clients and goals, so every output starts from what your team already knows.

Convert the processes your team repeats every week into Skills that deliver the same quality output, whoever runs them.

Plug Claude into Slack, Drive, Notion and HubSpot, add custom connectors like Treg, and reach hundreds of apps with Composio.

Turn messy ad-platform exports into branded reports, and schedule agents that send performance alerts and brand mentions to Slack.

Repurpose one webinar into LinkedIn posts, a newsletter and short video scripts for the whole week, all in your brand voice.

Run an SEO audit that flags pages losing rank, and track competitors' social posts with Apify, no dev team needed.

Workshop agenda

Part 1 · Foundations (Lecture), 0:00–0:30
Claude, Cowork and Code: what each does and when to use it. Learn the building blocks you'll use all day: Skills, connectors and plugins. Then pick the right model and learn a simple prompt framework.
Part 2 · Turn SOPs into Automated Actions (Hands-on), 0:30–2:00
Set up Cowork with your brand context, then turn 3 processes into Skills: a Campaign Recap from Ads + Meta exports, one brief into newsletters for 2 brands, and a QA check against your brand guide.
Part 3 · Connect to Your Stack (Hands-on), 2:00–3:00
No developers needed: native connectors (Drive, Slack, Notion, HubSpot), custom connectors with Treg for SEO data, Composio for hundreds of apps, Apify for web data. Build a keyword research.
Part 4 · Automate Marketing Processes: 5 Use Cases (Hands-on), 3:00–4:40
Five live builds: a Monday performance report posted to Slack, daily budget pacing alerts, brand & competitor monitoring, an SEO audit of pages losing rank, and one webinar into a week of content.
Part 5 · Roll It Out to Your Team (Lecture + Q&A), 4:40–5:00
Usage limits, common mistakes and how to get your team using what you built. Open Q&A.