FletchPMM

Co-Founders @ FletchPMM

Weak positioning is holding back your startup

Do any of these statements sound familiar?

• People read your website but they don't understand what you do.

• People get what you do, but not why they should pick you over the competition.

• You're going after multiple segments and don't know who to prioritize.

• Your teams use different language to explain what we do.

• You have multiple products and struggle to explain the suite in a simple way.

These are all positioning problems.

Unfortunately, most positioning frameworks were built for large, established companies... not early-stage startups.

~ In this course, we’ll teach your team how to develop a clear positioning narrative using our methodology we've developed through our work with +500 venture-backed startups.

~ From there, we'll show your team how to showcase this new positioning on a rewritten homepage that communicates your value and differentiates you from the competition.

What you’ll learn

Learn to choose your positioning strategy, build a clear narrative, and turn it into homepage messaging for your company.

Compare mature, immature, and new-category positioning strategies
Assess how each option changes your buyer, competition, messaging, and GTM
Identify the strengths, weaknesses, risks, and opportunities of each bet, so you make the right choice for your business

Define your target audience and frame the problem you solve
Write a one-line pitch that explains what you do without confusion
Develop supporting arguments that reinforce your positioning and help make your differentiation believable to customers

Structure your homepage so it's clear and compelling to visitors
Write a homepage hero and problem section that makes visitors want to keep scrolling
Use feature overviews and customer proof to bolster your credibility