Introduction to Strategic Product Management

5.0

(11 ratings)

·

2 Weeks

·

Cohort-based Course

Boost your product management knowledge and chart your career with PMTK's best practices and tools.

Course overview

Master the Product Management Domain

In this highly interactive course, you will learn the fundamentals of the PMTK methodology to improve your job performance and career choices, and create successful market-driven products.

Who is this course for

01

Aspiring Product Managers


You want to move into product management and need to build a clear and consistent understanding of the domain.

02

New Product Managers


You are new to product management and seeking tools and best practices to work efficiently.

03

Experienced Product Managers


You have been working in PM and want to elevate your knowledge and potential with a solid methodology.

Key outcomes

Master the Product Management Domain

Gain clarity and consistency with the fundamentals of PMTK, a methodological approach to product management based on logic and foundation rules.

Describe PM Roles and Teams

Identify the different roles and team models in product management and how companies apply them.

Compare Product Delivery Strategies

Classify the product delivery strategies companies use to create successful products and determine your product's current and future delivery strategy.

Create a Corporate Strategy Mix

Analyze and formulate the three levels of strategy relating to your product; the business, market, and product strategies.

Product Management and Product Development Interaction

Analyze best-practices to manage product management's relationship with product development and UX, in Agile and Waterfall environments.

Realize the Schools of Thought in Product Management

Recognize types of product management applied at companies, and analyze the effect of these approaches on the status and role of the product manager.

Review PMTK Templates

Discover the Blackblot Product Manager's Toolkit® (PMTK), a comprehensive set of models and professional templates to create successful market-driven products.

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Meet your instructor

Gabriel Steinhardt

Gabriel Steinhardt

Founder, Author, Public Speaker. Developer of the Blackblot Product Manager's Toolkit® (PMTK) Methodology

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Course syllabus

01

Product Management Fundamentals

  • Product Management Domain
  • Product Management Definitions
  • Product Management, Roles, Goals, and Team Models


02

Strategic Product Management

  • Product Delivery Strategies
  • Corporate Strategy Mix
  • Market Opportunities
  • User Experience and Agile

03

PMTK Methodology

  • Product Management Phases
  • PMTK Action Model Overview
  • PMTK Flow Model
  • PMTK Tasks and Templates

Course schedule

4-6 hours per week
  • Monday/Tuesday/Thursday

    10:00am - 12:00pm

    • Two weeks, 2-3 sessions per week, each session is 2 hours.
    • Five sessions with a total of 10 hours over two weeks.
    • Attendance is required.
  • Office Hours

    • The instructor will host office hours outside of the lessons throughout the course to provide additional time to answer student questions.
    • Attendance is voluntary.
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Included in the course (free of charge!)

Included in the course (free of charge!)

Blackblot PMTK Book: Second Edition

Hardcover and digital copies of the Blackblot PMTK Book: Second Edition.

Blackblot Product Manager's Toolkit™ (PMTK) templates

Login credentials to the Blackblot Product Manager's Toolkit™ (PMTK) professional template collection.

Blackblot Product Management Professional™ (BPMP) certification

Login credentials to the Blackblot Product Management Professional™ in Product Management certification test.

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