Market-Value Pricing

3 Weeks

·

Cohort-based Course

Effectively contribute to product pricing activities with the Blackblot Market-Value Pricing™ (MVP) model.

Course overview

Lead and Make Product Pricing Decisions

In this highly interactive course, you will learn a market-value centric pricing process that guides sets of managerial decisions that help determine a product's price.




Who is this course for

01

Product Managers


Product management professionals of all levels who make product pricing decisions and lead the pricing process.

02

Individual Contributors


Any company employee (sales, marketing, project, etc.) who partakes in the company's product pricing activities.

Key outcomes

Understand Core Concepts Related To Product Pricing

Gain the knowledge, skills, and tools to effectively contribute to product pricing activities.

Apply the PMTK Market-Value Pricing Model

Follow a market-value centric pricing process that guides sets of managerial decisions that help determine a product's price.

Make Strategic Pricing Decisions

Outline of the overall pricing approach, which encompasses the principles for pricing the specific product.

Consider Different Pricing Formulas

Employ a calculatory structure that allows the application of pricing changes to specific markets or competitive regions.

Generate a Price Miix

Prepare a price-related aggregate of information and conditions that the customer is presented with.

Meet your instructor

Gabriel Steinhardt

Gabriel Steinhardt

Founder, Author, Public Speaker. Developer of the Blackblot Product Manager's Toolkit® (PMTK) Methodology


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Course syllabus

01

Introduction

  • Overview
  • Pricing Challenges

02

Pricing Fundamentals

  • Pricing Definitions
  • Value Concept
  • Price Competition
  • Price Psychology
  • Market Equilibrium
  • Markets and Buyers
  • Product Life Cycle Model

03

PMTK MVP Model

  • Knowledge Prerequisites
  • PMTK MVP Model
  • Pricing Scheme
  • Pricing Objectives
  • Pricing Strategies
  • Derived Price
  • Pricing Tactics
  • Introduction Stage
  • Growth Stage
  • Maturity and Decline Stages
  • Pricing Formula
  • Price Mix

04

Expansive Pricing

  • Bundling Concepts
  • PMTK Product Tree Model


05

Laws and Regulation

  • USA Legislative Acts
  • Price Dumping


06

Summary

  • Master Exercise
  • Key Lessons

Course schedule

4-6 hours per week
  • Monday/Tuesday/Thursday

    8:00am - 10:00am Eastern Standard Time

    • Two weeks, 2-3 sessions per week, each session is 2 hours.
    • Five sessions with a total of 10 hours over two weeks.
    • Attendance is required.
  • Office Hours

    • The instructor will host office hours outside of the lessons throughout the course to provide additional time to answer student questions.
    • Attendance is voluntary.


Included in the course (free of charge!)

Included in the course (free of charge!)

Blackblot MVP Book

Hardcover and digital copies of the Blackblot MVP Book.

Blackblot Product Manager's Toolkit™ (PMTK) templates

Login credentials to the Blackblot Product Manager's Toolkit™ (PMTK) professional template collection.

Blackblot Product Management Professional™ (BPMP) certification

Login credentials to the Blackblot Product Management Professional™ in Product Pricing certification test.

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