Accessible Writing for UX Writers and Content Designers

Amber James

A11Y UX Writer (Airbnb, Twitter)

Become your team's go-to content accessibility expert.

Every writer knows that the internet would be a collage of colors, shapes, and white space without our words – our content, our strategy, our understanding of customer desires and business KPIs. Which is why content practitioners are the most important, yet underutilized resource in digital accessibility.

We work with headings, body copy, labels, buttons, links, forms, errors, and so much more every day. Each piece of content is an opportunity to connect, convert, and share meaning. For disabled customers, each piece of content can also represent a barrier.

Icon buttons with no labels, learn more links that require investigation, images without descriptions, text that disappears, multimedia content with no text equivalent.

Probably no one taught you how to write these things. More importantly, you may not have realized that this was part of your job. And that you're in the perfect role to do it.

I see you. This was me 8 years ago.

This course contains everything I've learned about accessible writing, how to embed it into systems, and how to champion it within an organization.

What you’ll learn

Learn about digital accessibility, why it matters so much to your customers and organization, and how to write all the things accessibly.

  • Framework to start thinking in terms of equivalents instead of alternatives.

  • Understand disability and how digital experiences can be disabling.

  • Harness writing and usability best practices to write accessibly.

  • Learn how to strategize and write accessible UX copy.

  • Evaluate the strengths and limits of using AI.

  • Collaborate with your research, design, engineering, and product partners about accessibility.

  • Leverage research insights to inform your work and get buy-in from your partners and leaders.

  • Understand, and practice using, assistive tools such as screen readers, readability checkers, and zoom technology.

  • Learn how to make the most accessible content choices based on all your requirements.

  • Create content accessibility guidance for your organization.

  • Share your work and build a coalition that champions and prioritizes accessibility.

  • Hear from guest speakers about their work in accessibility, including research, engineering, and program management professionals.

  • Learn more about the depth of practice in the accessibility discipline.

Learn directly from Amber

Amber James

Amber James

Accessibility UX Writer (Airbnb, Twitter) | Content Accessibility Strategist

Airbnb, Twitter, U.S. Bank, Clockwork, Nike, Downstream
Airbnb
US Bank
Clockwork
Nike
Downstream
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Who this course is for

  • UX Writers and Content Designers looking to learn how to write accessible content, with a focus on UX writing and content systems.

  • Accessibility teams wanting to add or expand accessible writing practices in their program.

  • Copywriters and Marketing Writers who want to lead accessibility on their teams.

What's included

Amber James

Live sessions

Learn directly from Amber James in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Jan 12—Jan 17

    Disability Foundations

    4 items

    Practice: Design for Your Future Self

    1 item

Week 2

Jan 18—Jan 24

    Principles and Writing in Practice

    6 items

    Practice: Content Rewrite

    1 item

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

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Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$800

USD

Jan 12—Feb 5
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