UPDATE AS OF 14th Feb - less than 8 Seats remain for Feb Cohort and our next Cohort will be held in May/June. GETTING YOUR ATTENTION: WHY AGENTIC AI CHANGES EVERYTHING AI is no longer the future—it’s happening now, transforming industries, jobs, and business models faster than ever. But here’s the key shift:🚀 AI is evolving from static models to autonomous AI agents that can perceive, decide, and act independently—reshaping trillion-dollar industries. Consider this:$55.3 billion invested in AI by Q3 of 2024 alone.74% growth in AI-related job roles in the last 4 years, with demand outpacing supply. Agentic AI is the next frontier, yet most PMs &amp; tech professionals don’t know how to leverage it.But here’s the hard truth: knowing AI tools isn’t enough anymore. In today’s tight job market, a surface-level understanding of AI will only get you so far. To stand out and lead in the AI-driven era,you need:✅ A deep understanding of AI’s evolution—from traditional ML models to GenAI to autonomous AI Agents.✅ Mastery of AI Agent frameworks like CrewAI, AutoGen, and OpenDevin to build market-ready AI products.✅ Hands-on experience designing and managing AI agents—not just chatbots, but multi-agent systems solving real business problems. This is exactly why I built this course—to equip you with the skills, frameworks, and hands-on experience to thrive in the Agentic AI era. WHY THIS COURSE?Unlike any other AI PM course, this program is laser-focused on&nbsp;Agentic AI. It’s built on three pillars of AI Product Leadership:1️⃣ Agentic AI Mastery – Learn all about AGENTIC AI, their core components, and how to deploy them for real-world applications.2️⃣ AI Product Strategy – Understand how AGENTIC AI is shifting business landscapes and how to build AI-first products.3️⃣ AI Tech Fundamentals – Go beyond surface knowledge with hands-on labs on AI agent design, RAG pipelines, and evaluation techniques. WHAT'S CHANGING?AGENTIC AI isn’t just influencing products anymore—it’s redefining Product Management itself.PMs today aren’t just collaborating with engineers; they’re expected to lead AI-driven innovation. This means:🔹 Developing core AI capabilities to make smarter product decisions.🔹 Mastering multi-agent frameworks that power cutting-edge applications.🔹 Learning how AI agents will reshape trillion-dollar industries—from finance to healthcare to enterprise automation.The future belongs to those who can build and manage autonomous AI systems.If you’re ready to lead in the AI revolution, not just watch from the sidelines, this course is for you.Join me and learn how to build the next generation of AI products—driven by Agentic AI.In 2025, leaders are doubling down on building the right AI teams and equipping them with the skills to tackle this new reality. As a PM, your ability to understand, integrate, and lead AI projects is now a core part of your role.This course is designed to prepare you for this reality. It’s not just about learning AI—it’s about becoming the kind of PM, organizations can’t succeed without. SO, WHAT DOES THAT MEAN TO YOU ? As a Product Manager, expectations have changed. Leaders are looking for more than just strategy—they expect you to have practical AI skills that let you work effectively in this evolving landscape.But here’s where it gets challenging: most PMs struggle because these skills aren’t easy to pick up. LinkedIn threads, Reddit forums, or even technical courses often fall short in providing hands-on, practical learning.To prepare for this shift, you need to focus on three things: 1) Understanding AGENTIC AI :Learn enough to work confidently with engineers and understand how AGENTIC AI systems are built and managed. 2) Navigating the AGENTIC AI Ecosystem:Get familiar with the tools, frameworks, and ethical considerations shaping how AI is used in businesses today. 3) AI PM chops with real projects&nbsp;:Theoretical knowledge isn’t enough. You need to combine your AI tech skill with ecosystem understanding using real problems, experience the challenges firsthand, and learn how to solve them effectively. This means building AI chops around choosing the right AI opportunities, creating AI evaluation playbooks, ensuring responsible AI development and ability to price AI specific products/features.&nbsp; The only way to build these skills is by doing—not just reading or observing. This course is structured to give you that hands-on experience, so you’re ready for the kind of work leaders now expect from AI Product Managers. NOW WHAT, YOU ASK ? This is exactly why we designed this program—to give you the skills, experience, and support you need to succeed in AI Product Management. It’s built around four key pillars: 1. AI/ML Concepts for PMsUnderstand the core ideas shaping AI products today. Learn the differences between:- RAG vs. Agentic RAG- Agents vs. Multi-Agent Systems- Compound AI vs. LLMs- Chain of Thought (CoT) vs. Tree of Thought (ToT) reasoningThis foundational knowledge helps you navigate the AI landscape with confidence and clarity. 2. AI PM SkillsThrough case study-based workshops, you’ll develop essential skills for building AI products, including:- Making the right calls with data-driven decisions- Evaluating AI models and solutions- Incorporating responsible AI practices- Pricing strategies tailored for AI productsYou’ll also receive 10+ templates to guide your decision-making, ensuring you have tools you can rely on when tackling real-world challenges. 3. Hands-On LearningLearning by doing is at the heart of this program. You’ll work through practical labs to:- Build no-code/low-code applications- Implement RAG models and fine-tune them for your use cases- Explore multi-agent systems with exercises designed to apply your learning to real-world problems 4. PRD and ProjectsIn live sessions, you’ll create a Product Requirements Document (PRD) and build an MVP for an AI product. These aren’t just classroom exercises—they’re real projects you can showcase as tangible proof of your skills. WHAT HAPPENS AFTER THE COURSE ? We know learning doesn’t stop when the course ends. That’s why we’ve built ongoing support into the program: - Weekly Saturday Sessions with Mahesh: Stay updated with the latest trends and learnings.- Friday Follow-Up Sessions: Get feedback on your progress and refine your projects.- Lifetime Access to Resources: Revisit materials, recordings, and templates anytime you need a refresher.- A Vibrant Community: Connect with peers who are also navigating the AI PM journey. Share ideas, collaborate, and grow together.- Continuous Updates: Access new tools, trends, and case studies to keep your knowledge sharp and relevant. This program isn’t just a one-time experience; it’s a launchpad for your ongoing growth in AI Product Management. WHAT MAKES THIS COHORT SO DIFFERENT?﻿1) A Cohort Like No Other: - 50 students per cohort for personalized mentorship and networking opportunities.- Real-time feedback and 1:1 office hours with Mahesh. 2) Unique Features: - Weekly Hands-On Labs: Solve real-world AI problems and gain practical experience you can add to your resume and portfolio.- Live Q&amp;A Sessions: Direct access to Mahesh and guest speakers from top AI companies. Support Beyond the Course: - Lifetime access to course materials.- Join a growing alumni network of 500+ - professionals across the globe with active conversations and job referrals. WHY MAHESH YADAV? Mahesh is not just an instructor—he’s a mentor with years of real-world experience leading AI teams at Google, Meta, and Microsoft. Here’s what makes him the ideal guide for your journey: Deep Expertise: 20+ years in the industry, building AI-powered products at some of the world’s most innovative companies including his work at Meta Pytorch, AWS Bedrock and Agentic AI at Google. Practical Insights: His teaching goes beyond theory to share what actually works in building and managing AI products, various of this students have successfully built their own products and planning to take it commercial Proven Success: 500+ professionals have already upskilled through his courses, with many landing roles at top companies. ﻿

Join the Only 5 Star Rated PM Cohort of Maven & become next-gen AI Product Lead

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

Second Module

Third Module

Course syllabus

Recordings will be provided in the student portal if you cannot join live.

5 Saturdays 90 mins sessions with Mahesh

You will have 5 lab sessions to build with Mahesh Teams. It is also our weekly open office hour.

Wed Lab Sessions/Optional Q&A

We want to help you to continue your learning journey even after the cohort ends. We meet weekly on my LinkedIn community. Current and previous cohort members join us to keep learning. Join us for a free event:https://www.linkedin.com/company/mahesh-ai-pm-community

Weekly Community Sessions

Course schedule

Product Managers Traditional PM looking to transition into AI Product Management. This course will help you more with GenAI.

Engineers and Designers:Ready to transition into the PM world? Learn to bridge the gap between technical implementation &amp; product strategy

Founders:If you’re starting from scratch or scaling your vision, gain the knowledge &amp; confidence to lead your team in building Ai Products

Non-Tech Professionals:Transitioning into tech doesn’t mean starting over. This course helps you leverage your existing expertise with AI

Are you wondering if this course is for you ?

What value will this course bring to you?

You’ll finally understand how AI fits into product management. Whether it’s building smarter tools, solving business challenges, or understanding how AI is shaping industries, this course simplifies the “what” and “how” of AI so you can lead with confidence.

Clarity on AI in Product Management & Focus on AGENTIC AI

You won’t just watch or listen—you’ll do. By working on real projects, you’ll learn how to take an idea and turn it into an AI-powered product, even if you’ve never written a line of code. This isn’t about theory; it’s about building things that matter.

Hands-On Experience
 

Learn from Experience: Get insights from real AI product case studies from Mahesh's journey, including bumps along the road.

How to Handle AI Product Management Case Studies.

Whether it’s talking to engineers, pitching to stakeholders, or discussing AI’s impact with leadership, you’ll have the knowledge and practical experience to speak with authority. No more nodding along or feeling out of your depth.

Confidence in Conversations

You won’t just leave with skills—you’ll leave with connections. Join a community of like-minded professionals, learn from each other, and keep growing long after the course ends.

A Community That Grows With You

Agentic AI for PM’s: Build the Future with a MAANG Product LeaderI

Mahesh Yadav

Cohort 3

Cohort 4

**Welcome to Cohorts 6&amp;7 : join hundreds of your newest colleagues &amp; enjoy additional support &amp; benefits including:* Additional week of support for project completion (from 4 - 5 weeks)* 2 live calls a week with course instructors (every live call covers the same weekly instruction material, we have 3 to accommodate larger groups and different schedules)* Homework huddles: drop in project clinics hosted by graduates for extra hands on troubleshooting &amp; walk throughs* 4 projects week by week to solidify your learnings that build on each other that will have you building an agentic workflow by week 4! ----- 👉👉👉WE TEACH YOU THE FUNDAMENTALS OF OUR AI AGENT, WORKFLOWS &amp; AGENTIC WORKFLOW IMPLEMENTATIONS THAT START AT $25K - SIX FIGURES. PS - this is NOT a ChatGPT 101 Course, but consider this an intensive intended to give you the foundational skills to build AI Assistants, Agents &amp; Agentic Workflows with proven frameworks &amp; systems used on real AI projects. ﻿What You’ll Achieve in Just 4 Weeks: Get ready to go from basic to start building agentic workflows! By the end of this course, you’ll confidently implement AI to supercharge your daily operations which will give you the fundamental skills to understanding how to scale a business with AI – all with your own custom AI tutor, “The Professor,” as your guide 🤖 (adapted to your best learning &amp; communication style!) What You’ll Learn: - Essential AI fundamentals for business growth, including AI's role in different business areas and ethical considerations&nbsp;- Key AI concepts, platforms, and tools, along with their strengths and limitations&nbsp;- How to create and use a Business Second Brain and customize your AI tutor, "The Professor"&nbsp;to suit your learning &amp; communication style- Fundamentals of prompt engineering and advanced techniques for multi-step workflows&nbsp;- Strategies to align AI-generated content with your brand voice&nbsp;- Advanced prompt engineering for AI assistants and integration with your knowledge base&nbsp;- Refining your outputs with Evals- Basics of AI workflow design for business efficiency What You’ll Be Able to Do: - Identify AI opportunities within your business and align them with growth strategies&nbsp;- Craft effective prompts and build a prompt library tailored to your needs&nbsp;- Create a brand voice snippet to ensure consistency in AI-generated content&nbsp;- Build and prepare an AI assistant for deployment in your business&nbsp;- Integrate AI assistants with your knowledge base and Business Second Brain&nbsp;- Build your first agentic workflow, step by step, by week 4! What You’ll Have Access To: • Hands-on projects with leading AI tools like Cassidy.ai - we cover the cost!•The chance to reconstruct “The Professor” and learn how to repurpose it into any role you need – from customer service to internal knowledge management.•	A personalized prompt library tailored to your specific needs.•	Actionable templates, checklists, and resources for seamless AI integration.•	A prompt library populated with some of our prompts to get you started! This course is your launchpad. After 4 weeks, you’ll be primed and ready for our program, “AI Build Lab - The Launchpad For Real AI Projects” where we you will be part of a build-along where we work on a real, market ready client project. There, you’ll learn more advanced skills to deploy AI &amp; agentic workflows that drive real ROI at scale - and graduate with your own AI Workflows ready to deploy for your own work or for clients.

The Path To Becoming A 1% AI Practitioner -  Zero Coding Required

First Module

This will be our live learning &amp; Q&amp;A time - join one, or both or catch up with the recording.

Mondays

Fridays

Learning with us is all about practical application. We want you to to be able to apply what you learn back into your work &amp; business!

Weekly projects

Non tech-professionals wanting to become the 1% AI leaders &amp; operators in the workplace

Consultants and agencies looking to offer AI consulting and implementation services

Entrepreneurs &amp; business owners looking to build businesses as scalable, growth machines

Who is this course for

What you’ll get out of this course

You will immerse yourself in understanding how AI can revolutionize various business areas and appreciate its strategic implications for growth and competitive advantage

Deep Dive Into AI for Business Growth:

Build a solid foundation in AI essentials and explore a range of no-code AI tools (Cassidy AI, Respell) to kickstart your journey toward AI integration without needing a technical background.

Gain a Robust Foundation in AI Concepts and No-Code Tools

Develop the skills to craft and refine effective prompts for AI platforms, building a versatile prompt library that caters to your specific business needs and scenarios

Hands-On Prompt Engineering and Customizing Your Prompt Library

Learn techniques to train AI to reflect your brand's tone consistently across various communication channels, ensuring AI outputs feel personal and authentic to your audience

Know How To Get AI To Sound Like You With Your Brand Voice Snippet

Engage with an interactive AI tutor that adapts to your learning and communication style. 'The Professor' will assist you throughout the course, offering tailored support and enhancing your understanding of AI concepts, prompt crafting, and working on your projects.

Co-pilot Your Learning With A Custom AI Tutor - "The Professor"

Gain practical experience in configuring and deploying specialized AI assistants designed to enhance efficiency and productivity within your daily operations

Deploy the first versions of your AI assistants

Learn how to refine and optimize your outputs with evals that lead to scalable workflows

Gain a 1% AI Skill

Your week by week projects allow you to skill stack so you are building your first agentic workflow by week 4!

Build Your First Agentic Workflow

*Your own AI tutor* + foundations of our frameworks, playbooks, templates to build AI workflows that add 6-8+ fig to a business bottom line

Cohort 5

Sara Davison

Founder & CEO of Maivenly

Tyler Fisk

Founder & Chief Nerd of Galactic Ranch

Cohort 6

DISCOUNT TIERS &amp; DATES: To be transparent upfront and reward early bird adopters.- December 26 - January 15 = 15% (use code CSUITE15) - expired- January 16 - February 23 = 10% off (use code CSUITE10) - expired- February 24 - March 5 = 5% off (use code CSUITE5) COURSE CONTENT:6 hours live class, combining lecture with real-work case studies in small groups and peer networking. TOPICS: You are already someone who has a track record of great results. Many of your peers also do. So how do you shine so your boss and your boss’s peer notice? And further, how do you make the most impact for your company. Four ways: (1) STRATEGIC INFLUENCEThe mindset of being a steward of your company. Moving up to the C-suite means going beyond strategic planning. Strategy and influence go hand in hand. You must develop strategies, vision, and thought leadership that make the business better. Explore/know the market, outside forces, and ecosystem like no other, translate this information so it aligns with your company’s needs, and effectively sell your message to your peers, boss, and team. (2) SCALE CULTUREScaling to large numbers - how do you lead when your team is too big to even know names, let alone what people are doing? Use the skills of principles, processes, and people engagement to demonstrate the mindset of a conductor for your company. (3) DEVELOP TALENTAn emphasis on guiding/coaching a high-performance team. How do you select high-level leaders and make them great in only the small bits of time you have? How do you teach your directs how to coach their team? (4) EXECUTIVE PRESENCEA particular focus on navigating through the highly political world of the top.&nbsp;Leaders who make it to the C-suite are excellent communicators. They are clear and inspiring, and they have a particular kind of confidence and gravitas that sets them a part. What are the best ways for you to upskill both your formal and informal speaking? How do you best cultivate your network and inspire your followers with impact? High emphasis on case studies:Ethan and Sue built cases based on real-work examples. Example: “How do you shift your knowledge-base toward what your CEO values most?”&nbsp; Dive deep group discussions:- Illuminate your executive presence with “Pick your moments, NOT your battles.”- Optimize your coaching with your directs with “Stop solving all your leaders’ problems.”&nbsp; Learn what it takes to break through and succeed in VP, SVP, &amp; CXO roles:&nbsp;- How to think strategically and be seen as an influential leader who enhances the whole company in 3 ways: Explore/Know, Translate, Message- How to influence and optimally lead large teams in 3 ways: Principles, Processes, People Engagement- How to teach your directs how to coach in 3 easy steps: Rapport, Assess, Re-frame- How to develop and demonstrate executive presence and confidence in 3 ways: Gravitas and Grace, Humor + Stories, Superpower- How to see around corners (e.g. think long-term and have a multi-year approach)- How to become a scaled deep leader, change agent, and trusted decision maker- How to manage your organization to execute with little oversight, take calculated risks, and deliver results- How to cultivate peer relationships and inspire your followers Scope, organization size, and consistent high-impact results are important...But are not enough. We will teach you specific actionable steps on how to prioritize the things that matter most to top-level executives. Bonus material:- Video recording of all live sessions available via Maven platform- 120 minutes of prework content, specifically, a 60 minute prework video recording from Ethan &amp; Sue plus another 60 minutes of prework articles and actions.- 100+ page electronic “Living” Resource Guide from Mariposa Leadership- Class slides as a PDF- 20% off all career development on-demand courses- $1000 off 1-1 executive coaching from Mariposa Leadership- By enrolling, you will get a 1-year subscription to Ethan's Level Up paid newsletter comped at the end of the course ($170 value). Proven ROI for leaders getting to and succeeding in top executive roles: Together Ethan and Sue have worked with over 500 executives in operational and coaching contexts.&nbsp;Many of Ethan's executive team members at Amazon have now moved on to either their own VP roles at the company or to SVP/EVP roles across the tech industry, including as VCs, startup founders, and executives at Oracle, Google, Toyota, and more.&nbsp;Sue has worked with over 400 VPs+ who have boosted their effectiveness and results for their companies, including presidents at two $10 Billion+ companies, CEOs at 8 start-ups, and SVPs/VPs at numerous tech companies like: Amazon, Apple, Cisco, Credit Karma, eBay, GoFundMe, Guru, HPE, Intel,&nbsp;LinkedIn, Microsoft, MongoDB, Monite, Paypal, Pinterest, Roku, Twitch, Yahoo!, Zuora, and Zynga. Alumni testimonials:- "Loved the presenters and found the content, discussions and frameworks to be highly applicable to my current and future leadership roles." — Vice President - Global Product Marketing, Visa - "This course was fantastic! Actionable frameworks, tools, and sage advice from both Ethan and Sue. Highly recommended!" — Executive Director of Product Management, Disney - "Uplevel yourself with the skillsets and framework to make the jump into the C-Suite. This course gets straight to the point while providing ample time for coaching, questions and networking among a group of highly successful leaders across the industry. Walk away with actionable next steps to get you from here… to there." — Head of Sales, AWS - "Wealth of knowledge gained from real-world experiences, unexpected curveballs, and people issues shared in 2 days! Super productive course with a ton of learnings and actionable tips. Highly recommended!" — Group Engineering Manager, Microsoft - "This two-day course distilled over 50 years of collective leadership experience from Ethan and Sue into a concise 6 hours of content. Packed with practical frameworks condensed into easily digestible segments, it provides immediately applicable tools for daily leadership growth. I emerged with fresh perspectives on conveying executive presence through intentional awareness of how my actions shape others’ sense of value and belonging." — Senior Director of Product Management, Workday - "Excellent class. I liked to have all the content I've been reading or listened in one place." — VP Engineering and Research, LILT

Cracking the C-Suite: How to get and master key executive roles

<ul><li>Strategic Influence &amp; Stewardship: Explore, Translate, Message - How to best utilize this framework to understand the ecosystem, align to your company, and shape audiences.</li><li>Scale Culture: Principles, Processes, People Engagement - How to influence and optimally lead large teams.</li></ul>

Saturday, March 8 - Strategic Influence & Scale Culture

<ul><li>Develop Talent &amp; Effective Coaching: Rapport, Assess, Re-frame - Coach your directs with little time. Coach them how to coach.</li><li>Executive &amp; Top Presence: Gravitas + Grace, Humor, Superpower - Master the tools of projecting executive influence. Cultivate peer relationships.</li></ul>

Sunday, March 9 - Develop Talent & Executive Presence

An emphasis on real-work case studies, dive deep group discussion, and interactive Q&amp;A.

Each session includes case studies, group discussion, and interactive Q&A

The last 30 minutes of each day is dedicated for peer networking for you to discuss key takeaways, share your immediate actions, and meet other high performing peers.

Dedicated peer networking

You will get a 60 minute prework video recording from Ethan &amp; Sue plus another 60 minutes of prework articles and actions.

Bonus — Prework Video Recording, Articles, and Actions (120 minutes of content)

All live sessions will be video recorded and made available to watch/rewatch at your own pace via the Maven Student Portal. Thus, if you cannot attend the full time or need to drop off at any point, you can catch up and watch the video recording.

Important — Video Recordings will be Available

Directors, Sr. Directors, &amp; VPs from all disciplines who have the ambition and confidence to crack the C-suite.

Managing large groups and multiple organizations. Seeking top roles Amazon and Google L10, Microsoft 70/80, Meta D2+.

Startup Founders and anyone in CXO roles wanting to maximize their leadership impact with the right skills.

Learn how to stand out strategically so you can influence the direction of your company.

How to stand out and influence

Scale up and coach your team and make them great in small bits of time.

How to scale up and develop talent effectively

Upskill your communication style and messages to inspire your organization.

How to demonstrate Executive Presence

Content is developed by Ethan's experience as an Amazon Vice President with input from Ethan &amp; Sue's network of executives, coaches, VCs, army officers, and startup founders. You will get specific examples from Sue’s coaching clients.

Optimized actionable advice for Directors & VPs who want to get a higher executive role, internally or externally

Hear Ethan's break through experience first hand and learn from the specific actions Ethan took with his direct reports to help them break through to the C-suite.

Learn from Ethan's personal stories (not theory)

Hear how Sue helped executive clients succeed and how she demonstrates executive presence leading her Mariposa team.

Learn from Sue’s real examples (not theory)

Ethan and Sue built cases based on real-work examples. Example:&nbsp;“How to you shift your knowledge-base toward what your CEO values most?”&nbsp;

High emphasis on case studies

- Illuminate your executive presence with “Pick your moments, NOT your battles.”- Optimize your coaching with your directs with “Stop solving all your leaders’ problems.”&nbsp;

Dive deep group discussions

Network and cultivate peer relationships with other high-performing leaders.

A powerful network

Learn actionable skills for top performance in VP, SVP, & CXO roles: Strategic Influence, Scale Culture, Develop Talent, Executive Presence.

Ethan Evans

Amazon Vice President, retired after 15+ years; 70+ patents; led global teams of 800+; Executive Coach currently

Sue Bethanis, Ed.D.

Executive Coach & CEO/Founder, Mariposa Leadership; has coached 400+ tech executives + has led the Mariposa team for 27+ years

Cracking the C-suite Cohort 2

NEW COURSE CONTENT:11+ total hours of content: 6 hours of live lecture from Ethan followed by 5.5 hours of live Q&amp;A and peer networking (includes 4 weeks of dedicated implementation follow-up workshops). *NEW* This is the first time Ethan has taught this course live in over a year and will include updated content to match the 2025 environment and challenges. This will be the only fully live course this year. Learn the Standards of Executive Performance- How to know where you stand- How to break out of being stuck- How to develop and demonstrate executive presence- How to gain executive visibility- How to engage executive sponsors- How the leaders above you are evaluated and thus how you can help them- How to get scope, including during a flat or negative growth environment- How to overcome obstacles and poor managers- How to become a scaled deep leader, change agent, and trusted decision maker- How to manage your team to execute with little oversight, take calculated risks, and deliver results- How to think strategically and be seen as a influential leader who enhances the whole company Learn How to Manage the Executive Promotion Process- How to position yourself for promotion- How executives assess promotion readiness- Overcoming blocks to promotion- How to deal with a manager who gives little feedback- How to manage peers and sponsors- How to win skip level support- How to run the document creation process Scope, team size, and consistent high-impact results are important...But are not enough. I will teach you specific actionable steps on how to prioritize the things that matter to executives. Bonus material:- Video recording of all live sessions available via Maven platform- 90 minute prework video recording from Ethan detailing prework goals and actions- Executive Presence handout by Mariposa Leadership (one of our recommended coaching options)- Recommended coach list- Class slides as a PDF- 20% off all career development on-demand courses Advice is based on Ethan's personal promotion experience from Amazon Senior Manager to Director to Vice President and diverse insights from his network of executives, coaches, venture capitalists, army officers, and startup founders. Proven ROI for promotions and internal/external hires: Ethan promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, drove the promotion of 3 engineers to Principal, and of his former reports 2 are current Amazon VPs (L10) and 5 are C-Suite outside of Amazon. More than 1,000 senior managers and leaders worldwide have taken this course (including engineering managers, senior product managers, general managers, head of partnerships and business development, design leaders, and directors/VPs who have also found the course applicable to their careers). Many leaders buy this course for their team: Citing it is a big net positive for an organization by up-leveling team skills with practical and actionable insights. Multiple executives and leaders have bought 10+ seats for their direct reports / team. Alumni from: Amazon, Meta, Microsoft, Google, Apple, Netflix, Airbnb, Uber, Stripe, Shopify, Flexport, Oracle, Salesforce, Red Hat, Affirm, eBay, Expedia, Zillow, Groundspeed, Snapchat, TikTok, Unity, LinkedIn, Disney, McKinsey &amp; Company, Vimeo, JPMorgan Chase, HSBC, Kohl's, Capital One, Warner Bros, Discord, IBM, Vimeo, Waymo, and more startups &amp; large companies all over the world. Titles of course members range from Manager/Senior/Group/Principal to Director/VP/SVP/CPO. Alumni success stories:- "Hope all is well with you and your family Jason! Happy to share that due to executing some of the tactics shared in the program (taking action for one), I have been successful in getting myself promoted." — Promoted to Director - “What was key was that I actively participated in the live course AND followed through with some participants afterwards to talk shop and build relationships. One of those relationships just happened to be able to help when I needed it.&nbsp;Simply adding connections wouldn’t have been successful as they would have had no context about me, and not enough trust to put me in touch with important people in THEIR network.” — Landed FAANG Role - “When I took the ‘stuck at sr. manager’ course, Ethan mentioned that he knows that everyone wants to get promoted and wants it now but in the grand scheme of things, it’s not a big deal (paraphrasing, of course) since he knows us high performers are going to get there. Oddly, that comment didn’t make me lazier (“I guess i’ll get there anyway, so why try so hard”) but it grounded me a bit to take a breather and realize that it is not as urgent as I think it is and take the challenge (wanting a next level title) in stride!” — Promoted to Director - “I give so much credit to the Level Up: Breaking through to the Executive course and getting a front seat to Ethan's coaching and wisdom. Thank you for working to build this community that has given me to confidence to reach even in the current market environment! It is my dream role and I'm so grateful for the opportunity.” — Promoted to Director - “I am excited to share that I got promoted to Director and I sincerely thank and appreciate your help on this. I was not able to break through the barrier to Director level, partly due to constant changes happening in the company at leadership and strategies. I continued to apply my learnings from the community to influence the cross functional teams. Leadership was seeing the adaptability that I exhibited in continuing to add business value in new role and I was starting to get positive feedback from the VP on my flexibility. If I have to just pick one thing across all of Ethan’s teachings that helped me the most, it is being PROACTIVE. I am very grateful for your help and I really appreciate the learnings I have got as part of your community and your course on Stuck at Senior Manager. It really helped me to achieve this big milestone in my career. I thank you and Jason deeply as this promotion was very close to my heart." — Promoted to Director - "I’m excited to share some exciting news—I’ve landed a new job! I’m deeply grateful for your support and the scholarship. I can’t wait to apply everything I’ve learned in this new chapter of my career. Thank you again for your wisdom and generosity." — New Job TOP MAVEN COURSE- Top Course in Leadership &amp; Career- Top Instructor in Leadership- Featured in Maven's Executive Track- Featured in Maven's Fast Track- Featured in Maven 100- Featured in Lenny's List WHO THIS IS NOT FOR:- This is not for you if you want 1:1 coaching from Ethan.- This is not for you if you believe you already know what it takes to demonstrate executive performance and how to manage the promotion process.- This is not for you if you want a slow-paced experience. This course provides in-depth lectures in a 2-day weekend intensive followed by 4 weeks of implementation follow-up. It is designed for busy leaders who want to get the information and then quickly take action. BONUS:1) (From Ethan): By enrolling, you will get a 1-year subscription to Ethan's Level Up paid newsletter comped at the end of the course ($170 value). You will be auto enrolled after the last session of the course (no action needed from you). 2) (From Maven): When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma (see FAQ for details). SURPRISE GIFT:During the course, you will get a surprise bonus gift, here's what students are saying:- "I love it! Amazing tool."- "Agree, it's amazing. I use it A LOT."- "Just want to say I LOVE it, I will be revamping my resume and more from it."- "I want to acknowledge how good [the surprise gift] is. Thank you for creating it and making it accessible to us."- "Helped me a lot putting together a concise deck that I presented to exec leadership. The presentation was an absolute success. Closer now to build my own design org in our company."

11+ total hours of NEW LIVE content: Level Up from Senior Manager to Executive

You will also get a 90 minute video recording from Ethan that covers:(1) Prework goals:<ul><li>How to get the most out of class.</li></ul>(2) Prework actions:<ul><li>Identify your ultimate goal.</li><li>Pinpoint where you are stuck.</li><li>Take stock of where you stand.</li><li>And more.</li></ul>

Bonus — Prework Video Recording (90 minutes)

<ul><li>2 hour lecture by Ethan</li><li>45min live Q&amp;A with Ethan</li><li>45min peer networking</li></ul> Optional to attend (but recommended)

Saturday, April 26 - (Session 1) Live Lecture with Q&A & Peer Networking

Sunday, April 27 - (Session 2) Live Lecture with Q&A & Peer Networking

<ul><li>Ethan’s implementation advice on "Great Personal Performance"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, May 8 - (Session 3) Live Implementation Workshop

<ul><li>Ethan’s implementation advice on "Great Team Performance"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, May 15 - (Session 4) Live Implementation Workshop

<ul><li>Ethan’s implementation advice on "Great Organizational Contributions"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, May 22 - (Session 5) Live Implementation Workshop

<ul><li>Ethan’s implementation advice on "Promotion Process"</li><li>Implementation problem Q&amp;A with Ethan</li><li>Peer accountability and networking groups</li></ul> Optional to attend (but recommended)

Thursday, May 29 - (Session 6) Live Implementation Workshop

All live sessions will be video recorded and made available to watch/rewatch at your own pace via the Maven Student Portal. Thus, if you cannot attend the full time or need to drop off at any point, you can catch up and watch the video recording.

Video Recordings will be Available

Maven's Satisfaction Guarantee offers a full refund within 14 days after the course ends if you meet the completion criteria:<ul><li>Attend all live sessions</li><li>Review all course material</li><li>Respond to feedback requests</li></ul> Otherwise, no refunds starting April 2, 2025 (when Student Portal opens)

Maven's Satisfaction Guarantee

Ambitious Senior Managers from all disciplines at startups and large companies who want to become true executives.

Those managing large groups, managers of managers, including Amazon and Google L7, Meta M2, and Microsoft 66/67.

Also applicable to Senior Individual Contributors (ICs - Principal at Amazon) and Managers of 2-5 reports.

Many leaders buy this course for their team to help uplevel their skills with practical and actionable insights.

This is not for you if you want 1:1 coaching from Ethan.

What you will get out of this course

We will dive deep into specific tactics on how to get promoted, what great looks like, the executive bar, how to build a reputation that signals you are an executive, how senior executives assess promotion readiness, and how to drive team and company-wide impact.

How to get promoted to Executive

Learn how to stand out from your peers with specific tactics on how to better position and advocate for yourself, how to gain senior executive sponsorship, and how to influence the promotion approval meeting.

How to manage your promotion process

Course content is developed by Ethan's personal promotion experience from Senior Manager to Director to Vice President at Amazon along with input from Ethan's wide network of executives, coaches, VCs, army officers, and startup founders. You will get specific actionable advice.

Optimized actionable advice for Senior Managers who want to get promoted

Hear Ethan's break through experience first hand and learn from the specific actions Ethan took with his direct reports to help them break through to executive.

Alumni from: Amazon, Meta, Microsoft, Google, Apple, Netflix, Airbnb, Uber, Stripe, Shopify, Flexport, Oracle, Salesforce, Red Hat, Affirm, eBay, Expedia, Zillow, Groundspeed, Snapchat, TikTok, Unity, LinkedIn, Disney, McKinsey &amp; Company, Vimeo, JPMorgan Chase, HSBC, and more.

You will be in great company

Learn actionable specific standards by which executives are selected and how to manage your promotion process to show you meet them. 

Retired Amazon Vice President; now Coaching Leaders to become True Executives

Cohort 7

For a limited time, take advantage of our biggest discount of the year. Use code NEWYEAR25 for $500 off before the countdown above in yellow hits zero. Why it matters: AI Product Manager is the new Product Manager In 2025, every product decision will be an AI decision. This course will allow you to master the skills you need to lead in the AI-driven future. 👨‍💻 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗜𝗡𝗦𝗧𝗥𝗨𝗖𝗧𝗢𝗥 Miqdad Jaffer, a Product Leader at OpenAI, has 18 years of experience in building products at some of the world's most successful companies. Currently, he leads enterprise products at OpenAI and was previously the Head of AI Products at Shopify. Miqdad is one of the world's top AI executives and an award-winning AI Product educator. His work on AI has been featured in TechCrunch, MIT’s AI Podcast, FastCompany, The Globe and Mail, and Spotify. He has been listed as one of the top 100 people to follow in Artificial Intelligence by Business Insider and has received many other awards and accolades. If you have any questions about the training, please reach out to me miqdad@productfaculty.com. 💡 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗢𝗨𝗥𝗦𝗘This course is not just about learning; it's about doing. It’s an exercise-heavy training that goes beyond gaining "AI speak" to enhance your credibility and confidence to build AI Products and future proof your career.&nbsp;The live online sessions spread across three classes that will equip you with a comprehensive AI Product playbook. This playbook covers everything from AI use-case validation, product design, development, and delivery, to launch strategies, metrics, and growth.&nbsp;Learn from successful AI product features at leading companies like Shopify, Google, Klarna, and Amazon, and apply these insights in a capstone project where you'll build your own AI-powered feature. Topics Covered (Amongst Others):&nbsp;• Taxonomy of Prompting Techniques• Basic AI Concepts and Processes• Training and Model Improvement• Quality, Bias, and Interpretability• Computational Concepts (Deterministic vs. Non-Deterministic)• Qualitative vs programmatic evaluation&nbsp;• Model Customization Framework• Types of AI Models and Applications• Chain of Thought Prompting• Self-Reflection &amp; Self-Consistency• ReAcT Prompting Framework• Retrieval Augmented Generation (RAG)• Fine-Tuning &amp; RLHF• Function Calling &amp; Tool Usage• LLM-Powered Agents• LLM Evaluation &amp; Judge LLMs• AI Safety &amp; Moderation Tools• Adversarial Prompting (Jailbreaking and Prompt Injections)• Common Real-World Use Cases of LLMs• Understand Advanced Prompting Techniques&nbsp;• Zero-shot prompting• Few-shot prompting/in-context learning• Chain-of-Thought (CoT) 💡 COURSE PREREQUISITESYou should NOT take this course if:* You work on non-software products (e.g. hardware, pharmaceuticals, deep climate tech, defense tech, etc.)* You are not required to have a technical background but should be comfortable learning new technical concepts. We will guide you through setting up the OpenAI Playground environment.* This course is challenging and will push you, but with dedicated effort, you’ll achieve results beyond your expectations. 💡 𝗔𝗕𝗢𝗨𝗧 PRODUCT FACULTY&nbsp;Product Faculty is one of the most recognized names in the PM training industry and has been around for over 8 years. At Product Faculty, we’ve trained and mentored over 10K product managers working at some of the leading companies in&nbsp;the world. Product Faculty’s training has some of the highest NPS (Net promoter scores in the industry with most classes having an NPS of 70+ (considered exceptional and reflect outstanding customer satisfaction). Product Faculty has been recognized as the top rated Product Management Bootcamp from the following organizations:&nbsp;&gt; 2023 Course Reports - Best PM Bootcamp&gt; 2022 Course Reports - Best PM Bootcamp&gt; Career Carma - #1 Ranked PM Bootcamp&gt; CourseCompare - Best PM Bootcamp&gt; Switchup - Best Bootcamp Reach out to miqdad@productfaculty.com for any questions, corporate trainings, and group/student discounts. *Limited-Time Offer: Enroll now and get complimentary access to Product Faculty’s top-rated Advanced Product Management training (a $4,495 value). Learn more about the included course here: https://maven.com/product-faculty/advanced-product-management-training/

Acquire the skills & confidently build AI products and future proof your career

Access hours of expert-led content on your schedule. Build foundational knowledge in AI Product Management with in-depth modules designed for flexibility. Perfect for busy professionals looking to upskill at their own pace and apply learnings immediately.

OnDemand Content

Join live sessions to work through real-world AI case studies. Engage with exercises and get your questions answered by expert Miqdad. Gain practical insights that turn theory into action, with direct support tailored to your unique challenges.

Live Case Study and Q&A

Complete a hands-on AI capstone that simulates launching a real AI feature. Tackle ideation to deployment with weekly feedback from experts. Finish with a portfolio-ready project that showcases your skills in real-world AI Product Management.

Capstone Project

Get OnDemand Access to the <a href="https://www.productfaculty.com/" rel="noopener noreferrer" target="_blank">#1 Rated Advanced Product Management</a> training offered by Product Faculty as part of this AI Product Management Certification.

OnDemand Access to Advanced Product Management Course

Timings for each session have been chosen based on what works best for most product people in practice. Don't worry about missing classes, recordings for all modules will be made available for you to watch in your Maven account.

Optimized for very busy schedules of Senior PM, GPMs and VPs

Ambitious Senior PM, GPM, and VP level product managers and leaders at startups and major tech firms.

Talented Product Managers, Designers, Engineers, and Data Scientists, Operations/Marketing folks who want to build AI products.

Founders, executives, managers who are responsible for product success but whose core expertise or experience lies outside of product.

Clear, actionable processes for analyzing AI use cases and developing strategies towards tangible outcomes.

Solve Real Problems with AI

I’ll act as your personal innovation guide as you create functional AI applications, no prior coding experience needed.

Build Real AI Prototypes

Grasp foundational models and large language models (LLMs), and learn to code and train models independently.

Dive Deep Into AI's Technical Side

Transform theory into practice by developing your AI product idea or tackling your company's AI challenge, guided by me.

Hands-on Capstone Project

Discover essential strategies for enhancing decision-making and using data to steer results in your professional and personal life.

Make Better, Data-Driven Decisions

Master the art of managing risks by blending automation with human oversight to maximize value from AI applications.

Balance Automation with Oversight

Utilize in-context learning for efficient prototyping, RAG applications, and more, without getting engineers involved.

Learn Prompt Engineering

Deepen your understanding of AI memory/context and Retrieval Augmented Generation (RAG) to enrich AI interactions.

Master Retrieval Augmented Generation

Gain a comprehensive understanding of crucial AI algorithms, concepts, and techniques to foster organization-wide knowledge.

Boost Data & AI Literacy

Master the art of pitching your AI product ideas so clearly and excitingly that everyone's eager to jump on board.

Make your ideas irresistible: 

This intensive weekend course is tailored for professionals with weekday commitments, complete with recorded sessions for revisiting.

Optimized for Busy Senior PMs

Secure lifelong entry to our expansive alumni network for unparalleled opportunities, job connections, and continuous learning.

Lifetime Access to Product Faculty Community

Equip yourself with cutting-edge AI skills and insights to stay ahead in the evolving tech landscape, ensuring your career remains resilient and growth-oriented.

Future-Proof Your Career

#1 Rated AI Certificate. Acquire the skills needed to confidently build AI products, positioning yourself for success in the AI world

Miqdad Jaffer

Product Leader at OpenAI, TechCrunch & MIT featured, Top 100 by Business Insider

Cohort 2

Through multiple real examples of well-run experiments and real stories at Microsoft, Amazon, and Airbnb, you will see the humbling reality that we are terrible at assessing the values of ideas. Trivial changes can be surprisingly useful, whereas large efforts often fail. Accelerate innovation by building Minimum Viable Products and Features (MVPs) and make the organization evidence-based and humbler, as it adopts and learns to use evidence from the gold standard in science: the controlled experiment. You will understand the challenges in designing and running trustworthy controlled experiments, or A/B tests, including the importance of the Overall Evaluation Criterion (OEC), scaling, pitfalls, and Twyman's law. The 2nd week covers additional topics, some more technical, including cultural challenges, institutional memory, maturity model, observational causal studies, offline evaluations, AI/Machine learning and triggering, scaling, build vs. buy, challenges, and requested topics. The advanced topics course is a follow-on to this: https://bit.ly/AdvancedABFS

Empower your organization to be data-driven and innovative

<ul><li>Introduction to controlled experiments, or A/B testing</li><li>Interesting experiments – you’re the decision maker</li><li>Organizational tenets</li><li>Advantages and limitations of controlled experiments</li></ul>

Introduction

<ul><li>Interesting example</li><li>End-to-end experiment: Running and Analyzing an Experiment</li><li>Metrics</li><li>The OEC</li></ul>

End-to-end example, and Metrics and the OEC

<ul><li>Interesting example</li><li>P-values and statistical power</li><li>End-to-end experiment: speed matters</li><li>Twyman’s Law and Trustworthy Experimentation</li><li>Generating ideas, prioritization, ethics</li></ul>

P-values and power, End-to-end Example 2, Twyman's law and Trustworthy Experimentation

<ul><li>Interesting example</li><li>Cultural challenge, Institutional memory, maturity model</li><li>Observational causal studies and quasi-experimental designs</li><li>Pitfalls in observational studies</li></ul>

Cultural challenges, Prioritization, AI/Machine Learning, Complementary Techniques and Observational Causal Studies

Learn from a world-leading expert how to design and analyze trustworthy A/B tests to evaluate ideas, integrate AI/ML, and grow your business