Mastering AI for Real Estate Agent Marketing
3 Weeks
·Cohort-based Course
An actionable playbook to learn how AI can improve your real estate marketing, streamline operations, and drive more sales.
Mastering AI for Real Estate Agent Marketing
3 Weeks
·Cohort-based Course
An actionable playbook to learn how AI can improve your real estate marketing, streamline operations, and drive more sales.
Helped build
Course overview
🚨 Why This Course, Why Now?
AI isn’t coming to real estate — it’s already here. I've been working with AI marketing tools such as Compass' 'Likely to Sell' since 2017 and I'm constantly keeping up with the latest marketing offerings and implementing them in my work. I've worked directly with over 50 tools in the latest month including GPT, Claude, Gemini, Midjourney, Canva, Runway, PIctory, Postman, Frameset, Elevenlabs, Kling, Hedra, and many more.
This course will help you cut through the clutter of all the 1-off point solutions and apply things that actually matter for real estate! The agents who learn to use it now will have a massive edge in marketing, productivity, client experience and winning new business. This is your chance to stop watching from the sidelines and start using AI in your business — with confidence.
For Compass agents specifically we will have a focused bonus session on how AI can help enhance their 3-phased marketing approach and push the power of Private Exclusives and Compass One even further.
🧑🏫 Live Zoom Sessions (5 sessions)
Join Matt Spangler live every Tuesday and Thursday for 2.5 weeks. Each 90-minute class is hands-on, focused, and designed to help you implement AI tools during the session. Every call is recorded so you can revisit or catch up anytime.
📹 Exclusive Async Video Lessons
Each week, you'll get short, high-impact video modules covering exactly how to apply AI to brand building, social content, client communication, listing prep, referral marketing, and more — without wasting time on fluff.
🏆 Bonus Materials & Resources
Get Matt’s personal toolkit of prompts, AI workflows, and app recommendations, plus curated resources from his real estate and startup network. You’ll leave with a system you can reuse and always have access to in your student dashboard.
Who is this course for
01
Top Performing Agents: entrepreneurs who want to maximize their AI marketing strategies.
02
Experienced Agents Looking a Breakthrough: You need a new advantage. AI will help you work smarter and stand out.
03
Newer Agents Building a Brand Learn how to create consistent, high-quality marketing without hiring a creative team.
04
Agent Teams or Team Leaders: Implement AI systems that improve your comms while keeping everyone focused on revenue-driving tasks.
05
Luxury Agents: AI gives your team the creative horsepower to exceed high expectations without burning out.
06
Marketing Managers You're expected to do it all: branding, campaigns, listings, and lead gen, across multiple workflows. AI is here to help.
What you’ll get out of this course
A personalized AI class that actually knows your business — not a generic chatbot.
The ability to automate repetitive tasks
- Email follow-ups, listing descriptions, social captions, and content planning tailored for real estate.
A complete Summer marketing campaign
- Built in real-time using AI tools.
2 live lessons per week with Matt in-person leading you through content and answering your specific questions.
- The well designed mix of in-person and structured course work that has been refined after a year of courses and hundreds of happy agents.
Video lessons
- Specific trainings that dive deeper into topics that we uncover in the group.
and more...
- Confidence to stay ahead of the curve as AI reshapes the real estate industry.
- A small group of peers and experts to learn with and stay connected to after the course.
This course includes
5 interactive live sessions
Lifetime access to course materials
2 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Mastering AI for Real Estate Agent Marketing
Course syllabus
Week 1
Jun
12
🧠 Cut Through the Clutter — Start Using AI Today
Week 2
Jun
17
🤖 Automate Your Marketing Tasks Like a Pro
Jun
19
🎯 Build Your Summer Campaign
Week 3
Jun
24
🎨 Visual Content Creation with AI
Jun
26
📈 Review, Advanced Use Cases & What's Next
Special Guest
What people are saying
Mary Murphy
Sean Quinn
Jody Munn
Matt Cheney
Ryan Garson
Ronda Prothro
Meet your instructor
Matthew Spangler
Executive and entrepreneur, Matt has over 20 years experience building and leading teams that deliver business impact. From 2014-2022 he led all brand and marketing at Compass (COMP) from 40 employees to the #1 independent real estate company in America. He was the first marketing hire and built every aspect of the brand including hand-picking all creative and marketing leadership and building a national in-house service group that serviced 30,000 real estate professionals across 50+ US cities. His work oversaw every aspect of the modern marketing stack: design, strategy, production, media, performance marketing, events and more.
Returning back to his entrepreneurial roots in 2022 Matt continue to serve as a marketing coach to top Real Estate agents across the country. His two courses last year, Zen & the Art of Real Estate Marketing, and The Full Circle were attended by over 300 agents across the country. He has taken the learnings from there to build a new set of trainings optimized for AI.
In addition to his work with agents Matt has continued to serve as a partner to startup founders and CEOs, as a fractional CMO. In the last 2 years his clients have included innovative companies in prop tech (Foyer), insurtech (Newfront), climate tech (Circuit) and web3 (Uniswap Foundation).
Join an upcoming cohort
Mastering AI for Real Estate Agent Marketing
Cohort 1
$1,095
Dates
Payment Deadline
⏱ Time Commitment
5 Live Sessions over 2.5 weeks
2 Tuesdays & 3 Thursdays
11:00-12:30 PM EST
This course is designed to fit into your busy schedule — and to save you time immediately by streamlining the marketing tasks you’re already doing (or should be doing!).
1–2 hours per week of optional implementation
- The Maven platform makes it easy to keep up with the simple tasks that lock in the learning.
- Short video lessons released weekly to reinforce the topics and tools covered.
💡 Free Video: Unlock Marketing Ideas from Your Past Deals
Turn your transaction history into your next marketing campaign.
You’ve got years of valuable business data sitting in your spreadsheet… but are you using it strategically? In this 14-minute video, Matt walks you through a real-world example of how to analyze your past transactions to uncover:
- Your differentiation
- Hidden client patterns
- Content ideas rooted in your actual business
This is the same technique Matt has taught top-producing agents and teams to help them create smarter, more personal marketing.
👉 Add your email to watch and learn!
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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Join an upcoming cohort
Mastering AI for Real Estate Agent Marketing
Cohort 1
$1,095
Dates
Payment Deadline