The AI Marketing System for Top Real Estate Agents - 2026 Planning Edition
Matthew Spangler
CMO & AI coach to top Real Estate agents
This course is popular
5 people enrolled last week.
🚨 Why This Course, Why Now?
As the former Chief Marketing Officer at Compass, I built marketing systems for 30,000+ real estate professionals across 50+ cities. Since that time I've built a following of over 10k agents across my Agent Intelligence newsletter, social accounts and Maven courses.
I've been working with AI marketing tools since 2017 and now I'm sharing how AI can transform your approach to marketing—without the hype or complexity. Join graduates of this popular course who have gained a massive edge in marketing, leads, productivity, client experience and winning new listings. This is your chance to stop watching from the sidelines and start using AI in your business — with confidence.
This course is open to agents from any brokerage and will help you cut through the clutter of 1-off point solutions and apply things that actually matter to real estate agents!
This course features the tools that matter most to agents: ChatGPT, Gemini, Claude, Perplexity, Elevenlabs, VEO3, Sora and more.
Join Matt for 5 LIVE 🧑🏫 sessions in 2 weeks. Each 90-minute class is hands-on and recorded so you can revisit at anytime
Invest $1095 today or hire a marketing assistant ($40K+ annually) tomorrow.
What you’ll learn
Industry specific AI workflows from the marketing architect behind Compass's growth-special year end edition focusing on your 2026 marketing
Not generic prompts - proven real estate agent workflows for content, strategy, market reports and client follow-ups to implement today.
Exercises and videos that go into more detail on key topics and agent implementations
We'll focus on using AI tools to build a comprehensive 2026 marketing plan for your business.
This will include strategy and campaign content ready to send including social posts, email sequences, advertising & event strategies.
Master the underlying principles and build fluency with AI regardless of which LLM you work with so that you can adapt as new tools emerge.
In-depth examples across multiple AI tools so you walk away with the confidence to use multiple platforms together.
5 ninety minute sessions taught LIVE by Matt with personalized feedback on your specific business plan.
Guest introductions to vetted partners across AI services offerings to expand your capabilities.
Develop deep connections with agents across the country who are dedicated to building their business with AI.
Leverage an easy-to-use platform that allows you to collaborate with the other top agents and improve as a collective.
Learn directly from Matthew
Matthew Spangler
Matthew Spangler
Former Compass CMO w/ over a decade in real estate tech & agent coaching.
Who this course is for
Growth Minded Agents: entrepreneurs who want to use AI to work smarter, not harder and build marketing strategies and systems that scale.
Agent Teams or Team Leaders: Looking to build systems that help their teams scale, expand their sphere and focus more time with clients.
Newer Agents Building a Brand Learn how to create consistent, high-quality marketing without hiring a creative team.
Prerequisites
Working in Real Estate
This course is built exclusively for real estate professionals. Unlike most generic AI courses all the course work focuses on that industry.
What's included
Live sessions
Learn directly from Matthew Spangler in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Syllabus
5 live sessions • 15 projects
Week 1
Dec
1
🧠 AI Foundations + Agent Differentiation
Daily Exercise 1 | December 1
Daily Exercise 2 | December 2
Dec
3
🤖 Marketing Systems + Lead Generation
Daily Exercise 3 | December 3
Daily Exercise 4 | December 4
Dec
5
🎨 Visual Content Creation with AI
Daily Exercise 5 | December 5
Daily Exercise 6 | December 6
Daily Exercise 7 | December 7
Week 2
Daily Exercise 8 | December 8
Dec
9
📆 Build Your 2026 Marketing Plan
Daily Exercise 9 | December 9
Dec
11
📈 2026 Marketing Planning Continues with Advanced Use Cases
Daily Exercise 10 | December 10
Daily Exercise 11 | December 11
Daily Exercise 12 | December 12
Daily Exercise 13 | December 13
Daily Exercise 14 | December 14
Daily Exercise 15 | December 15
Free lesson
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Leonard Steinberg & Matt Spangler share Marketing Secrets
What has helped grow Leonard's business to the top .01%
Matt & Leonard discuss what marketing philosophies & techniques have helped him grow a successful real estate business
Focus & prioritization
Matt & Leonard discuss where he has concentrated his efforts for the best results and how you can apply his learnings
How to make CREATIVITY a part of your day to day
Matt & Leonard will discuss design, taste and creativity and daily activities you can do to influence your brand & mktg
Schedule
Live sessions
3-5 hrs / week
Mon, Dec 1
8:00 PM—9:30 PM (UTC)
Wed, Dec 3
8:00 PM—9:30 PM (UTC)
Fri, Dec 5
8:00 PM—9:30 PM (UTC)
Projects
2-4 hrs / week
Async content
1-3 hrs / week
Success stories
- I always knew video was more effective than email, but Matt's training truly opened my eyes to the power of using video to give clients a behind-the-scenes look at my marketing efforts. It has totally transformed my business and set me apart in a whole new way.
Mary Murphy
Compass agent Bay Area - Matt’s courses have been the best I’ve taken at Compass so far. They have helped me define my value proposition and brand. By the end of the course we had figured out what we stand for and how we attract and serve our clients”
Sean Quinn
Compass agent New Jersey - Matt was amazing with the insight that he shared during his Full Circle class.
Jody Munn
Compass agent: Florida - Matt's Full Circle class was eye opening for me. Though I have a developed business/marketing plan his tools helped flush out the gaps in my data for making decisions based on ROI on past marketing spends. I also enjoyed how Matt took time to interact with me on my planning.
Matt Cheney
Compass agent: DC - Matt's truly a master of the market. His holistic approach helped me step back & view my brand from a fresh perspective. I gained invaluable insights into planning for the year ahead—clarifying who I want to work with and how to allocate my marketing dollars effectively.
Ryan Garson
Compass agent: New York - Overall, I thought it was incredibly well done. It helped me distill my strategy and messaging for the upcoming year.
Ronda Prothro
Compass agent: Austin
Frequently asked questions
$1,095
USD