The AI Marketing System for Top Real Estate Agents
4.9 (7)
2 Weeks
·Cohort-based Course
Industry specific AI workflows from the marketing architect behind Compass's growth. Work smarter, not harder on your real estate marketing.
This course is popular
3 people enrolled last week.
The AI Marketing System for Top Real Estate Agents
4.9 (7)
2 Weeks
·Cohort-based Course
Industry specific AI workflows from the marketing architect behind Compass's growth. Work smarter, not harder on your real estate marketing.
This course is popular
3 people enrolled last week.
Helped build
Course overview
🚨 Why This Course, Why Now?
As the former Chief Marketing Officer at Compass, I built marketing systems for 30,000+ real estate professionals across 50+ cities. Now I'm sharing the AI-enhanced workflows that can transform how you approach marketing—without the hype or complexity. I've been working with AI marketing tools such as Compass' 'Likely to Sell' since 2017 and I'm constantly implementing the latest tools in my work. I've tested 50+ tools including GPT, Claude, Gemini, Midjourney, Canva, Runway, PIctory, Postman, Frameset, Elevenlabs, Kling, Hedra, and more. This course will help you cut through the clutter of 1-off point solutions and apply things that actually matter for real estate!
The agents who learn to use it now will have a massive edge in marketing, productivity, client experience and winning new business. This is your chance to stop watching from the sidelines and start using AI in your business — with confidence. For Compass agents specifically we will have a focused bonus session on how AI can help enhance their 3-phased marketing approach and push the power of Private Exclusives and Compass One even further.
🧑🏫 Live Zoom Sessions (5 sessions)
Join Matt Spangler live for 5 sessions in 2 weeks. Each 90-minute class is hands-on, and designed to help you implement AI tools during the session. Every call is recorded so you can revisit or catch up anytime.
📹 Exclusive Daily Exercises
Each week, you'll get short, high-impact daily exercises (sometimes with accompanying video modules) covering exactly how to apply AI to brand building, social content, client communication, listing prep, referral marketing, and more — no fluff, just hands-on practice.
🏆 Bonus Materials & Resources
Get Matt’s personal toolkit of prompts, AI workflows, and app recommendations, plus curated resources from his real estate and startup network. You’ll leave with a system you can reuse and always have access to in your student dashboard.
Investment: $1095
The Alternative: Hire a marketing assistant ($24,000+ annually) or continue spending weekends creating content.
The Solution: Implement a custom AI marketing system that creates months of professional content in hours, not weeks—and reclaim your personal time
Who is this course for
01
Established Agents: entrepreneurs who want to maximize their AI marketing strategies to work smarter, not harder.
02
Growth Minded Agents: Looking for systems to advance their marketing approach.
03
Newer Agents Building a Brand Learn how to create consistent, high-quality marketing without hiring a creative team.
04
Agent Teams or Team Leaders: Implement AI systems that improve your comms while keeping everyone focused on revenue-driving tasks.
05
Marketing Managers You're expected to do it all: branding, campaigns, listings, and lead gen, across multiple workflows. AI is here to help.
What you’ll get out of this course
Working AI systems that save 5+ hours weekly
Not generic prompts—proven real estate agent workflows for content, strategy, research and client follow-ups that integrate with your existing tools and brand.
A ready-to-launch Summer marketing campaign
Built during the live sessions using AI tools—complete with social posts, email sequences, land outreach examples you can deploy immediately.
Direct access to Matt's expertise and network
5 live sessions with personalized feedback on your specific business challenges, plus ongoing access to a curated community of growth-focused agents.
Advanced implementation training
Weekly deep-dive videos showing real agent implementations—see exactly how successful students are using these systems in their actual businesses.
Future-proof foundation
Master the underlying principles so you can adapt as new AI tools emerge for real estate plus a small group of peers and experts to learn with and stay connected to after the course.
What’s included
Live sessions
Learn directly from Matthew Spangler in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 15 projects
Week 1
Aug
18
🧠 AI Foundations + Agent Differentiation
Daily Exercise 1 | August 18
Daily Exercise 2 | August 19
Aug
20
🤖 Marketing Systems + Lead Generation
Daily Exercise 3 | August 20
Daily Exercise 4 | August 21
Aug
22
🎨 Visual Content Creation with AI
Daily Exercise 5 | August 22
Daily Exercise 6 | August 23
Daily Exercise 7 | August 24
Week 2
Daily Exercise 8 | August 25
Aug
26
😎 Build Your Summer Marketing Campaign
Guest Speaker
Daily Exercise 9 | August 26
Aug
28
📈 Advanced Use Cases + Celebrate Wins
Daily Exercise 10 | August 27
Daily Exercise 11 | August 28
Daily Exercise 12 | August 29
Daily Exercise 13 | August 30
Post-course
Daily Exercise 14 | August 31
Daily Exercise 15 | September 1
4.9 (7 ratings)
What students are saying
Meet your instructor
Matthew Spangler
Matthew Spangler
Executive and entrepreneur, Matt has over 20 years experience building and leading teams that deliver business impact. From 2014-2022 he led all brand and marketing at Compass (COMP) from 40 employees to the #1 independent real estate company in America. He was the first marketing hire and built every aspect of the brand including hand-picking all creative and marketing leadership and building a national in-house service group that serviced 30,000 real estate professionals across 50+ US cities. His work oversaw every aspect of the modern marketing stack: design, strategy, production, media, performance marketing, events and more.
Returning back to his entrepreneurial roots in 2022 Matt continue to serve as a marketing coach to top Real Estate agents across the country. His two courses last year, Zen & the Art of Real Estate Marketing, and The Full Circle were attended by over 300 agents across the country. He has taken the learnings from there to build a new set of trainings optimized for AI.
In addition to his work with agents Matt has continued to serve as a partner to startup founders and CEOs, as a fractional CMO. In the last 2 years his clients have included innovative companies in prop tech (Foyer), insurtech (Newfront), climate tech (Circuit) and web3 (Uniswap Foundation).
Join an upcoming cohort
The AI Marketing System for Top Real Estate Agents
Cohort 2
$1,095
Dates
Payment Deadline
⏱ Time Commitment
5 Live Sessions over 2.5 weeks
2 Tuesdays & 3 Thursdays
11:00-12:30 PM EST
This course is designed to fit into your busy schedule — and to save you time immediately by streamlining the marketing tasks you’re already doing (or should be doing!).
1–2 hours per week of optional implementation
- The Maven platform makes it easy to keep up with the simple tasks that lock in the learning.
- Short video lessons released weekly to reinforce the topics and tools covered.
💡 Free Video: Unlock Marketing Ideas from Your Past Deals
Turn your transaction history into your next marketing campaign.
You’ve got years of valuable business data sitting in your spreadsheet… but are you using it strategically? In this 14-minute video, Matt walks you through a real-world example of how to analyze your past transactions to uncover:
- Your differentiation
- Hidden client patterns
- Content ideas rooted in your actual business
This is the same technique Matt has taught top-producing agents and teams to help them create smarter, more personal marketing.
👉 Add your email to watch and learn!
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Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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Join an upcoming cohort
The AI Marketing System for Top Real Estate Agents
Cohort 2
$1,095
Dates
Payment Deadline