Update: The February 2025 cohort is sold out! I've opened an April 2025 cohort, which is now open for enrollment. If you've been thinking about joining, I'd love to see you in class.

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If you're a high performer, you likely got to where you are because of your raw talent and ability to execute.

Now that your scope has grown, though, your ability to increase impact depends on how well you influence other people--often without formal authority. In other words, you need people to do what you want them to do--enthusiastically and collaboratively.

Unfortunately, no one teaches us how to do this beyond a basic level.

So your day-to-day involves avoidable back-and-forth, friction, pushback, apathy, random questions, skepticism, or confusion about areas you believe are important.

But it doesn't have to be this way.

You and your team can move faster. You can quickly understand each other. You can worry less about cajoling skeptics. You can spend less time figuring out how to say what you want to say. You can accomplish more of what you want--and have more fun in the process.

To get to the next level, you can't simply "do" more yourself. You must extend your impact beyond your own work. You must get genuine cooperation and true buy-in from those around you. This is what you will learn to do in this course.

WHAT TO EXPECT:

This is a highly-interactive course with in-depth discussion, Q&A, examples, exercises, and tactics you can apply immediately. There are 9 hours of live instruction, all live on Zoom taught personally by Wes. We will focus on both the "why" and tactical pieces around the "how."

The skills you need to become more effective CANNOT be solved through brute force. In these 2 days, you will come away with new tools.

Course content

• How to be direct (without seeming like a jerk)

• How to perform well in high-stakes real-time conversations

• How to sharpen your ability to prevent/overcome skepticism

• How to frame 90% around your recipient and maximize buy-in

• How to work with (not against) human nature

• How to get headcount, cross-functional support, and budget by pitching the right way

• How to articulate your POV when clarity can make or break the outcome

• How to instill a sense of urgency so your ideas are heard and acted on quickly

• How to communicate your plans and priorities so you build alignment

• How to diagnose the question-behind-the-question so folks are satisfied by your responses

The course also includes:

• Review and reflection

• Verbatim scripts for tricky work scenarios

• Real-life examples

• Hands-on exercises

• Frameworks to help you structure your written and verbal communication

• Bonus: 2 Q&A sessions

• Plus: Homework to put concepts into practice

• All Zoom workshops are live, taught by Wes

The goal isn't simply to learn the concepts--it's to internalize them. If you put effort into the course, you will make a major leap ahead.

If you follow my writing, the course builds on concepts I’ve written about--we will discuss important nuances, edge cases, and examples, with the opportunity to put these lessons into practice. I've designed this course specifically so you begin to build your intuition and muscle memory.

All the sessions will be recorded so you can refer back to the material.

WHO WILL BENEFIT MOST FROM THIS COURSE:

Folks who will get the most from this course tend to be the following:

- You care about quality, rigor, and setting a high bar for yourself and others

- You are ambitious and you want to sharpen your ability to execute

- You are on a lean team punching above your weight class

- You are self-aware, open-minded, and intellectually honest

I'm looking forward to bringing together a thoughtful group of operators and leaders. Students are from Uber, TikTok, Grammarly, Workday, CVS, Google, Wealthsimple, Pinterest, Expedia, Sephora, Twilio, Spotify, GitHub, Zillow, PayPal, Netflix, Square, etc.

WHO THIS IS NOT FOR:

- This is not for you if you are looking for 1:1 coaching for yourself or your team. By nature, a course is 1:many. If you're looking for private coaching, please email me to learn more about rates and availability.

- This is not for you if you believe there's nothing more for you to learn about sharpening your communication.

- This is not for you if you expect to become excellent in communication overnight. You will likely change your behavior for the better within 2 days, which is huge achievement. But becoming excellent at anything requires ongoing practice.

- This is not for you if you want a slower-paced course over several weeks. This is a 2-day intensive designed for busy operators who want to avoid task-switching and who want an immersive experience.

Therefore, you will be drinking from the firehose. My goal is to help you drastically improve your competence and confidence in a condensed period of time. Then, you will go back to work and build on this foundation with continued practice.