Asking Better Questions.
JESSE DO
He builds systems that tell the truth.
PAUL PISSARRO
He finds the question you were avoiding.
Most people blame their answers --- The problem was always the question.
You already know how to use AI.
You've tried the prompts. You've watched the tutorials. You've gotten useful outputs and forgettable ones and you're not always sure why.
Here's what nobody tells you: the tool isn't the variable. You are.
The quality of what AI gives you is a direct reflection of the quality of your thinking going in. Which means the people getting extraordinary results aren't better at AI. They're better at asking.
This course teaches that. Four Sunday afternoons. Small room. Real problems. No theory that doesn't immediately touch your actual life.
What you’ll learn
Every tool you pick up is only as good as the thinking behind it.
Learn to identify when you're solving the wrong problem before wasting time on the wrong answer.
Use the Erickson coaching framework to surface the real question in any situation -- professional or personal.
Understand why your best insights become your biggest traps -- and how to dissolve them before they calcify.
Develop a personal dissolution protocol you can apply to any decision, project, or stuck moment.
Learn Jesse's engineering framework for thinking about AI as a system, not a magic box.
Apply clear thinking to real AI inputs and walk away with outputs you can actually use -- built live during the course.
Work through your real problem in a small, vetted room where the other participants are your thinking partners.
Leave with a network of people operating at the same level of clarity you just built.
Learn directly from JESSE & PAUL
JESSE DO
Jesse is a full-stack engineer and co-founder of the Church of Conceptual Art.
PAUL PISSARRO
Paul is a film director and co-founder of the Church of Conceptual Art.
Who this course is for
You've optimized your way into a corner and the view isn't doing anything for you anymore.
You're starting something new and the gap between who you are and what you're building feels wider than it should.
You use AI daily and sense you're only getting 20% of what it could give you. You're looking for an upgrade.
What's included
Live sessions
Learn directly from JESSE DO & PAUL PISSARRO in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Hot seat coaching.
Your real problem worked live in front of the cohort.
Personal thinking framework.
A custom dissolution protocol built around your specific situation.
AI workflow.
A working setup tailored to what you're actually building.
Session recordings.
Everything captured so nothing is lost.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
The Question Beneath the Question Event: Live session May 17, 2pm ET
May
17
Why the answer keeps not working
May
17
The Erickson reframe
May
17
Your assignment: write the question you arrived with and the one you're leaving with
Week 2
Perpetual Dissolution Event: Live session May 24, 2pm ET
May
24
The dissolution practice
May
24
Your assignment: identify the insight that has become your jail
Schedule
Live sessions
3 hrs / week
Four Sunday afternoons. Three hours each. Twelve hours total across four weeks. Sessions run May 17 through June 7. Come with a real problem. Leave with a real answer.
Sun, May 17
6:00 PM—7:00 PM (UTC)
Sun, May 17
7:00 PM—8:00 PM (UTC)
Sun, May 17
8:00 PM—9:00 PM (UTC)
The Live Build
1-2 hrs / week
This isn't homework. Between sessions you'll have one assignment: bring your actual situation one step further. Each week builds on the last. By Session 4 you're not presenting a concept -- you're presenting something that works. 1 to 2 hours between sessions. The work is yours to do. We're here to make sure it's the right work.
The Question Bank
1 hr / week
Between sessions we'll share frameworks, provocations, and reference material directly relevant to where the cohort is. Not a content dump. Targeted drops that keep the thinking moving between Sundays. Read when it lands. Ten minutes maximum. If it takes longer than that we didn't write it well enough.
Frequently asked questions
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