Toyah Perry

Creative Director & AI Workflow Expert (L’Oréal, Zara, LoveShackFancy, Joseph Jo

Agents for Art Direction: The Director's Cut Method

Build a team of creative agents that execute your vision

Direct with control

Structure expert prompts  and know exactly which image or video model the job actually calls for.

Optimize prompts and generations

Prompt storyboards that hold together shot to shot, then generate the motion that brings them to life.

Take one image all the way to finished video:

Move from prompting Claude to building with it: AI systems that run your workflows, improve themselves, and install for your team.

Cohort 6

UC Berkeley AI Instructor | ex CIO/CPO 

Microsoft

UC Berkeley

Capital One

Google

Amazon

James Gray

UC Berkeley AI Instructor | Former CIO/CPO | Trained 5,000+ Leaders

Cohort 5

Cohort 7

You've mastered Claude for one-off prompts. The people pulling away aren't prompting harder. They're building AI systems that run without them.Your best workflows stay trapped in your head. Ideas wait on engineering. And you can't lead AI without hands-on credibility.The hard part isn't learning the building blocks. It's choosing the right one, and that comes from building. So you build in every session, on your own work.I spent nearly a decade at Microsoft building the data platforms the business ran on, then held CIO and CPO roles deciding which systems to trust. I teach AI strategy at UC Berkeley Haas. This cohort is where I teach building. Rated 4.8/5 across four cohorts.In 5 weeks on the Claude Platform — Chat, Cowork, Code — you'll:✅ Design agentic AI solutions from the workflows your business already runs ✅ Operate from one connected Claude stack with a second brain that compounds ✅ Build skill-powered workflows that produce your repeatable deliverables ✅ Build single-agent and multi-agent systems in Cowork and Claude Code ✅ Own your AI IP in GitHub — portable across platforms, shipped as a plugin ✅ Make your workflows self-improving so they get better every run

The agentic era rewards builders. Become one.

Design agentic AI solutions from your real business workflows

Set up your Claude builder stack and second brain

Build skill-powered workflows that produce repeatable business deliverables

Build single-agent and multi-agent systems in Cowork and Claude Code

Manage, scale, and distribute your AI IP from a GitHub repository

Make your workflows self-improving so they get better every run

Skills, Projects, and advanced features require a paid plan. Free tier won't work for this course. 

You have a Claude paid subscription. 

You'll install Claude Code and browser extensions. Work computers with admin restrictions may be an issue. 

You can install software on your computer.

All free. GitHub manages AI assets, the editor runs Claude Code, Chrome enables browser automation. Setup guided in Week 1.

You have GitHub, Cursor or VS Code, and Chrome installed.

Operational Leader: Leaders building AI systems for their teams—creating reusable assets that scale expertise across the organization.

Builder-Founder: Founders and solopreneurs who prototype fast, automate operations, and ship AI-powered products without engineers.

AI-First Professional: Professionals building the systems, skills, and workflows that put AI at the center of how they create value.

Build AI Agent Skills that Actually Work - 3 Hours Hands-on Workshop

Product Leader and Super IC at Google

Disney+ Hotstar

Zynga

Anshumani Ruddra

Product Super IC at Google with 22+ years crafting experiences and blockbuster products

Cohort 07

Cohort 08

Most product builders use AI agents the same way they used search - typing queries and hoping for the best. That's leaving most of the value on the table.The teams pulling ahead aren't using better prompts. They're teaching their agents. Agent Skills are reusable, testable instruction sets that tell AI agents exactly how to handle specific workflows: your deployment process, your code review standards, your team's edge cases. Write one skill well, and every agent on your team benefits from it, every time, automatically.The problem: nobody is teaching product builders how to create them. Most documentation is written for a narrow technical audience, and the tooling is fragmented across Claude Code, Codex, and Gemini.In this hands-on workshop, you'll go from zero to a working skill installed in your own agent: one that reflects your real workflows, not generic templates. You'll also learn how to evaluate and improve skills systematically, so they get better over time instead of drifting.If you build or are hoping to build products with AI agents: this is the highest-leverage skill you can develop right now.

🤖 Learn to build procedural Agent Skills, transforming your professional mindset from solo prompter to manager of elite AI agents

Shift to an AI Management Mindset

Build Custom, Reusable Agent Skills

Leverage the Open-Source Ecosystem

Evaluate and Iterate for 10x Output

Product Managers: who use Claude Code or Codex daily but rely on ad-hoc prompts - and want repeatable, team-shareable AI workflows.

Entrepreneurs &amp; Founders: building AI-native products who need their agents to encode business logic, not just generate code on demand.

Tech Executives &amp; Product Leaders: who want their teams to stop reinventing prompts and start shipping a shared skills library.

Watch a campaign agent built live using Claude or ChatGPT, in 90 minutes.

Founder & CEO, Perry Co | AI Advisor

Stanford University

Section

Northstar Travel Group

Tahnee Perry

I help marketing teams and agencies work smarter with AI

Founder & CEO, Design Method 

LoveShackFancy

Kosas

Joseph Joseph

Kmart

I help brands, agencies and creative teams use AI to create creative faster.

Cohort 1

Cohort 2

Competitive research takes half a day. A content brief needs three rounds of editing. Design assets take weeks to produce.These tasks are consuming the time your team should spend on strategy.In 90 minutes, you watch us build the AI agent that takes you from research to brief and the system that designs your assets in minutes instead of weeks.👉 The agent scans your competitive set, surfaces what your audience is searching for and produces the insight clusters your strategy needs.👉 The agent then turns the research into a strategy document with objective, audience segment, core message and channel plan.👉 And then converts that into a campaign brief you can use to produce your final assets.This is a watch-and-learn session.You leave with:<ul><li>The Claude &amp; ChatGPT setup guide</li><li>Step-by-step instructions to build the campaign agent in your own account</li><li>The seven skill files the agent uses to run research, strategy and brief end to end</li></ul>

See a Claude agent run a full campaign from research to design brief, and leave with the templates to rebuild your own.

A competitive research workflow the agent runs in under ten minutes

A strategy document the agent builds from your research

A campaign brief the agent hands off to your design platform

Confidence in what a production-ready AI content system looks like end to end

You own the campaign development and you're tired of the gap between what AI produces and what's publishable.

You run an agency, and you're tired of re-prompting Claude endlessly to generate client outputs.

You've used Claude for parts of the campaign cycle and seen what's possible, but don't have the full system.

Build two AI agents that remember for you, safely, in 120 minutes, no code.

AI product builder, ex-BBC and Newsela

Samira Sohail

Shipped products reaching millions at BBC, Newsela, and now Luxo Beta

AI strategist, cybersecurity ex-SANS

Kate Marshall

18 years in Cybersecurity Training, now AI Strategist and Fractional CAIO

Cohort 2 Sept 2026

Most AI advice is about doing more, faster: emails quicker, decks sooner, code shipped in less time. But what's breaking in your life isn't slow. It's forgotten. The birthday you meant to remember. The friend you meant to check on. The habit you keep meaning to start.You've tried the usual fixes: reminders that fire too late, habit trackers that ask more than they give back. None of them hold, because none do anything with the information. They notify. They don't help.What you'll leave with By the end of a single 120-minute session, you'll have two working AI agents, not a slide deck.Agent 1: Connection and Belonging. It pulls birthdays, anniversaries, and milestones from your calendar and contacts, then reminds you early enough to act. Each reminder comes with real options: a message to send, a gift to pick, a dinner to book.Agent 2: Personal Accountability. You set the goals you're working towards. The agent checks in daily with a short reflection prompt and tracks your answers over time, so you have an honest record of your own patterns.Both agents run on tools you already have. No code, no developer, and your card details never enter the process.

Build agents that remember for you, so you follow through on the people and goals you care about.

Build an agent that remembers birthdays and milestones

Build a daily accountability agent for your own goals

Scope agent access so it earns your trust, not just your data

Extend your agents so they get more useful over time

Apply the data and memory rules that govern every AI tool you use

Ship two working agents without writing a line of code

Senior professionals whose careers run smoothly while birthdays, old friends, and family moments quietly slip through the cracks.

People who set real goals each year, health, projects, relationships, and have a drawer of trackers that lasted three weeks each.

AI-curious professionals who use Claude daily but have never built an agent, and want one working agent to show for it.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Designers who craft user experiences, interfaces, and visual design.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Building autonomous AI agent systems that take actions, use tools, and orchestrate multi-step workflows.

Content creators producing digital media and building audiences.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Creating compelling visual identities, illustrations, motion design, and brand-aligned aesthetics.

Agents for Art Direction: The Director's Cut Method

What you'll learn

Why this topic matters

You'll learn from

Toyah Perry