Free Lesson
Permission to Play: The Art of the Better Brainstorm
30 min
Dec 10, 2026 12:00 PM
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What you'll learn
Create pre-work that actually works for the group
Learn how to provide enough context ahead of live brainstorms so that all attendees show up with their best ideas.
Lead brainstorms that generate usable ideas, every time
Identify how to structure meeting time for maximum productivity.
Go beyond silent ideation and voting
Tap into different brainstorm methodologies to maximize your group’s creativity.
Why this topic matters
There’s no doubt that AI made marketers more productive. But are we leaving enough room to be curious?
A lot of teams are encouraged to "brainstorm" with AI. We think running a good human brainstorm is a dying art, but necessary to coming up with big, truly original ideas.
In this Lightning Lesson, we’ll share tips for how to run valuable, fun brainstorming sessions that position you as a stronger collaborator.
