Dani

Customer Support

Series 2

test

Instructor 2

Learn from a world-leading expert how to design and analyze trustworthy A/B tests to evaluate ideas, integrate AI/ML, and grow your business

Author of best-selling A/B testing book

Microsoft

Airbnb

Amazon

Dr. Ronny Kohavi

Technical fellow and VP at Microsoft & Airbnb, co-author of A/B testing book

14 Sept 2026

9 Nov 2026

Through multiple real examples of well-run experiments and stories from Microsoft, Amazon, and Airbnb, you will see the humbling reality that we are terrible at assessing the value of ideas.Trivial changes can be surprisingly useful, whereas large efforts often fail. Accelerate innovation by building Minimum Viable Products (MVPs) and features, and make the organization more evidence-based and humble as it adopts and learns to use evidence from the gold standard in science—the controlled experiment.You will understand the challenges in designing and running trustworthy randomized controlled experiments (A/B tests), including the importance of the Overall Evaluation Criterion (OEC), scaling, common pitfalls, and Twyman's Law. We cover cultural challenges, institutional memory, maturity model, observational causal studies, offline evaluation, AI/Machine learning and triggering, build-vs-buy trade-offs, challenges, and requested topics. The Advanced Topics course is designed as a technical follow-on: <a target="_blank" rel="noopener noreferrer nofollow" href="https://bit.ly/AdvancedABFS">https://bit.ly/AdvancedABFS</a>

Empower your organization to be data-driven and innovative

Internalize the humbling reality: we are poor at assessing the value of ideas

Understand the key advantages and limitations of A/B testing

Learn how to design metrics and the Overall Evaluation Criterion

Learn how to design trustworthy A/B tests

Learn about the cultural challenges

Learn about the relationship to AI and Machine Learning Modeling

Data science managers and scientists will be able to design and interpret the experimental results in a trustworthy manner

Program managers focused on growth, revenue, conversions, and prioritization will understand how to provide the org with robust clear metric

Engineering leaders will be able to make organizations more data-driven and efficient with fewer severe incidents through A/B tests

Learn advanced A/B-testing topics from a world-leading expert. Ten topics in three days of 2 hours each.

⚠️ Warning: Advanced course 

5 Oct 2026

30 Nov 2026

We cover advanced topics not typically addressed in courses and books and leave significant time for interactions and Q&amp;A.Classes are small: typically ~15 live attendees. The course assumes you already took <a target="_blank" rel="noopener noreferrer nofollow" href="https://bit.ly/ABCourseRonKohavi">https://bit.ly/ABCourseRonKohavi</a> or have equivalent knowledge.

Improve your A/B testing capabilities and build trust

Improve your A/B Testing capabilities and trust

Discuss your own questions

Designed as a follow-on to the flagship course: https://maven.com/kohavi/abtesting. 

Take that course first, or have equivalent knowledge

Follow-on to flagship course

Good understanding of p-value misconceptions, statistical power, OEC.

Statistics of A/B Testing

Data science managers and scientists who understand the basics of A/B testing and want to better understand advanced topics

Product and program managers who want to advance their understanding of A/B testing

Students will gain awareness to recognize an emotional reaction and pause to improve decision, relationships, and outcomes.  

 Rewire your brain. Reimagine your life.

Living Well USA LLC | Los Gatos CA

Patty Purpur de Vries

Offering practical tools for more calm, clarity, meaning & joy.

Join the Founding Circle

As a member of the Founding Circle you will not simply complete a course. You will become a Founding Practitioner in a growing community committed to leading with awareness, emotional steadiness, discernment, connection, and humanity.

Your insights and experiences will help establish the foundation for future cohorts and for an ongoing community of those who wish to continue living and leading through in the practice to:

Observe. Honor. Discern. Choose. Connect. Create.

Founding Circle

This is the second cohort in the Self-Leadership Series.  I hope you'll join us.

Trail Blazers

If you are seeking self-regulation under pressure, this course is for you.

From conditioned reaction to conscious creation.

Stay grounded and think more clearly under pressure

Build trust and psychological safety within teams

Know what to carry forward, compare your options and leave with a next move to test

Product Leader, 2xFounder, Seed-B Raised

Anthropic

Canva

DoorDash

Atlassian

Google

Jacalin Ding

Product & Design Leader | 2x Business Founder | Seed to Series B Advisor

December 2026 Sprint

You've built experience, but the next step no longer feels obvious.👉🏽 Maybe you've outgrown your role. 👉🏽 Maybe AI, a restructure or burnout prompt you to rethink your value. 👉🏽 Or you bring different talent to the table, but there's no clear job descriptions that fits what you can do.This 2-day sprint helps you step back, clarify your mission and shape your next chapter: what to carry forward, what to rethink and what to test next.Across two parts of self async materials, two 90-minute live sessions, you'll map your strengths, clarify where you should invest your energy, draft your unique value and mission, compare roles and environments, and choose your next small move. Short videos give you the thinking before each session. Live time is for guided exercises, pair work and feedback.I teach strategy for a living. My career has taken me from waitress to creative director, product designer, founder and coach. I'll show you how to run your career like building a business: use what you already have, weigh your options and test a direction before making a bigger commitment.

Find Your Mission and Your Unique Values: Reflect and Reinvent Your Career

Map the chapters that shaped your career

Draft a mission that sounds like you

Compare the roles and environments where you'll shine

Map a route to your next move

Write your career statement for the next chapter

Turn your next move into a 90-day plan

Bring your career experience and a willingness to reflect, compare options and hear other perspectives. The exercises work across fields.

No design or business background needed

Watch 30 minutes of videos before each day. Sketch your career chapters, ask three people for feedback and allow 45 minutes overnight.

Make time before and between sessions

Mid-career professionals across fields who have outgrown their role and want to change direction, move companies or reshape their work.

People rethinking their career after AI changes, restructuring, a layoff, a career break or burnout, who want a practical way forward.

People weighing a few possible paths who want to compare them, choose a small move to test and turn that into a plan.

Series 2

What you'll learn

Why this topic matters

You'll learn from

Dani

Instructor 2