The Claude System for End-to-End Creative Campaigns

I’ve spent 20+ years in marketing leadership, and the last several helping enterprise marketing teams and agencies build AI into how they work.

I’ve run workshops for L’Oréal, HP, Autodesk and Horizon Media and I’m the lead instructor for Section’s OpenAI courses. My clients have cut campaign cycle times from months to weeks, more than halved content production hours and built AI workflows their teams run on their own.

I teach marketing leaders, agency owners and creative teams to move from testing AI tools to running repeatable workflows, from competitive research and content development to performance analysis and multi-step automation. Our Maven cohorts rated our workshops 4.9 out of 5.

I help brands, agencies and creative teams use AI to create campaign content faster while maintaining strong brand consistency.

With 15+ years in design, trend forecasting and creative leadership, I teach practical systems for turning brand strategy into scalable visual content through AI workflows, prompt frameworks and Brand DNA systems.

I've trained global marketing, retail and agency teams, helping clients reduce creative production from days to hours while increasing content output and campaign variation.

Previously worked with Kmart, L'Oreal, LoveShackFancy, Anthrapologie, Stanley Cup, Joseph Joseph,  Kosas. Figma Weave Creative Partner.