Growth Design Masterclass
9 weeks
·Cohort-based Course
Bridge the design-business gap: Learn to articulate your value and become a data-driven designer who truly impacts the bottom line.
Growth Design Masterclass
9 weeks
·Cohort-based Course
Bridge the design-business gap: Learn to articulate your value and become a data-driven designer who truly impacts the bottom line.
Course overview
Stop Designing in a Vacuum, Start Speaking Business
Design often speaks a language business leaders struggle to understand. This course aims to demystify that language and empower you to translate your creative vision into tangible business value.
In today's demanding climate, designers need to do more than impress with pixels. We need to speak the language of impact and demonstrate how our work fuels growth, engagement, and ultimately, profit.
This course leverages proven business frameworks and communication tactics to bridge the divide. We'll equip you with the tools to:
Become a strategic partner, not just a creative silo. Develop the confidence to articulate your vision and collaborate effectively with non-design stakeholders.
Who is this course for
01
Early stage Product designers who want to understand the growth design process
02
Intermediate level product designers, who want to get better at articulating the business impact of their designs.
03
Designers who are interested in learning about Psychology and understanding user motivators, biases, and decision-making processes
What you’ll get out of this course
Become a data-driven designer
Become comfortable with data and numbers. Speak their language with numbers and insights, not just aesthetics.
Communicate like a pro
Craft compelling narratives that showcase design's impact on business goals.
Master the art of articulating your design decisions
Advocate for your ideas with confidence and win the buy-in you deserve.
Streamline your growth design process
Learn strategies and frameworks to streamline your growth design work. Reduce rework and throw away design assets.
What’s included
Live sessions
Learn directly from Sarah Khan in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 16 lessons • 4 projects
Week 1
Apr
17
Session 1
Week 2
Apr
24
Session 2
Week 3
May
1
Session 3
Week 4
May
8
Session 4
Week 5
Week 6
Week 7
Week 8
Week 9
Post-course
1. Design Thinking for Growth: User-centered design process
2. Behavioral Economics & Psychology: Understanding user motivators
3. Growth Metrics & Analytics: Key metrics for different stages of the funnel
4. Experimentation & Iteration
Bonus
Ready to use Growth design frameworks
Meet your instructor
Sarah Khan
Sarah Khan
I'm a passionate growth design instructor, empowering individuals and teams to unlock explosive user growth through strategic design and data-driven experimentation.
In my previous role at Amplitude, I spearheaded the growth design initiative, leading cross-functional teams to implement A/B testing, optimize conversion funnels, and personalize user journeys.
Course schedule
4-6 hours per week
Wednesdays
4:00pm - 5:00pm PST
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
May 7, 2022
Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you