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Product Storytelling: Pitch & Build 0-1 Products at Your Company

4.3 (8)

·

2 Weeks

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Cohort-based Course

Learn to build conviction, generate internal momentum, tell powerful stories, build and sell an impactful product vision.

This course is popular

7 people enrolled last week.

Previously at

Figma
Instagram
Meta
Princeton University

Course overview

Going 0-1 can be one of the most impactful moments in a career

If you're a senior IC or product leader who dreams of building impactful 0-1 products, you've likely already demonstrated your talent and execution. But to bring big ideas to life, it's not just about what you can do—it's about inspiring others, driving cross-functional collaboration, and creating the internal momentum necessary to build something truly innovative.


Unfortunately, no one gives us a playbook on how to do this from scratch.


The reality is, creating bottoms-up momentum can be intimidating. You'll likely face skepticism, pushback, or apathy when trying to challenge the status quo and advocate for projects you believe in. Most of the time, this doesn't even appear to be an option. But with the right tools, frameworks, and strategies, you can navigate these hurdles, rally your team, and drive meaningful impact.


This course is designed to help you do just that. It provides the tactics and lessons I learned while incepting, pitching, and building Figma Slides—a rollercoaster of a journey that taught me how to turn a vision into reality.


WHAT TO EXPECT:


This highly interactive course will walk you through the key strategies that helped build Figma Slides from the ground up. You’ll dive into frameworks, case studies, and real-world examples with live discussions and Q&A. Over the course of 9 hours of live instruction, you’ll learn how to:

- Build internal momentum and hype around your ideas

- Present a compelling vision and align stakeholders

- Work effectively with cross-functional teams

- Advocate for projects with confidence and clarity

- Tell stories that resonate and inspire action

- Pitch your ideas to senior leaders to gain support

- Navigate challenges with practical, battle-tested strategies


RESOURCES:

This course includes exclusive resources that contributed to the success of Figma Slides and other 0-1 products:

- The original hackathon pitch strategy

- The first vision deck, complete with design prototypes

- Documentation of our North Star, which guided our product development

- Tips and tricks for effectively engaging senior leaders

- Tactics for smooth cross-functional collaboration

- Public speaking advice for presenting your ideas with impact


All live sessions will be recorded so you can review the material later


WHO WILL BENEFIT MOST FROM THIS COURSE:

This course is ideal for senior PMs, ICs, and other product leads who:

- Want to create 0-1 products that challenge the status quo

- Are passionate about driving impact and influencing company-level strategy

- Are ambitious, open-minded, and ready to sharpen their skills in storytelling and vision-building


WHO THIS IS NOT FOR:

This course is not for those looking for 1:1 coaching or a slow-paced experience. It’s designed for busy operators who want to drastically improve their ability to influence and drive action.

Who is this course for

01

Senior ICs who are looking for an angle change in impact and internal company influence

02

Product leaders who must collaborate with and influence founders, executives and other cross functional leaders

03

Any senior tech worker or XFN who wants to build a 0-1 product at their company.

In this course, you will learn:

Building a vision that wins over your CEO

Learn to craft and communicate a strong vision, backed by designs, that aligns teams and drives action. You'll gain tools to present actionable ideas and build excitement around your product vision.

Influencing stakeholders upwards, downwards and sideways to get things done

Master the art of influencing key stakeholders without formal authority. Learn strategies to align goals, build rapport, and gain support from leaders, peers, and cross-functional teams.

The art of product-led storytelling that goes internally viral

Create compelling narratives that make your ideas resonate. Learn how to simplify complex concepts, tailor your message to different audiences, and ensure your story drives action.

How to sell internally and generate momentum across your entire company

Build bottoms-up momentum for your ideas by getting buy-in from colleagues and leaders. Discover ways to rally support, generate excitement, and create an internal movement for your vision.

Building through ambiguity and limited resources

Navigate uncertainty and make progress in unclear situations when building 0-1. Learn how to make decisions with limited information and balance short-term goals with long-term vision.

Presenting & pitching with confidence

Deliver pitches with confidence and clarity. Learn techniques to handle tough questions, manage pressure, and structure presentations that captivate stakeholders and drive decisions.

This course includes

5 interactive live sessions

Lifetime access to course materials

34 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Dec 9—Dec 15

    Dec

    9

    Meet & Greet + Orientation

    Mon 12/94:00 PM—4:30 PM (UTC)

    Dec

    10

    Session 1 - Finding the right idea

    Tue 12/104:00 PM—5:30 PM (UTC)

    Dec

    12

    Session 2 - Telling a powerful story

    Thu 12/124:00 PM—5:30 PM (UTC)

    Finding the right idea

    7 items

    Telling a powerful story

    12 items

Week 2

Dec 16—Dec 19

    Dec

    17

    Session 3 - Building through ambiguity

    Tue 12/174:00 PM—5:30 PM (UTC)

    Dec

    19

    Session 4 - Sharing your product with the world

    Thu 12/194:00 PM—5:30 PM (UTC)

    Building through ambiguity

    11 items

    Sharing your product with the world

    7 items

4.3 (8 ratings)

What students are saying

Meet your instructor

Mihika Kapoor

Mihika Kapoor

Founding PM for Figma Slides

Mihika is the go-to person for 0-1 products at Figma, where she has spearheaded several initiatives that expand Figma’s audience from designers to everyone.


Mihika pitched, incepted, and launched Figma Slides, the company’s newest product for both professional designers and their collaborators to co-create and deliver interactive presentations. Before that, she was the second PM on FigJam, an online whiteboard for entire teams to brainstorm, meet, and work together. Now she is dreaming up and leading several undisclosed new products for the company.


Prior to Figma, Mihika founded Design Nation, a national nonprofit that democratizes undergraduate student access to a design education. Mihika also angel invests and is a community builder within the NYC AI startup scene.

A pattern of wavy dots

Join an upcoming cohort

Product Storytelling: Pitch & Build 0-1 Products at Your Company

Cohort 2

$500

Dates

Dec 9—20, 2024

Payment Deadline

Dec 9, 2024

Don't miss out! Enrollment closes in 6 days

Get reimbursed

Course schedule

2-4 hours per week

  • December 9, 2024

    11am - 11:30am EST [OPTIONAL]

    8am - 8:30am PST

    11am - 11:30pm EST

    8:30pm - 9pm IST


    Optional meet & greet. Get to know your fellow students.

  • December 10, 2024

    11am - 12:30pm EST

    8am - 9:30am PST

    11am - 12:30pm EST

    8:30pm - 10pm IST

  • December 12, 2024

    11am - 12:30pm EST

    8am - 9:30am PST

    11am - 12:30pm EST

    8:30pm - 10pm IST

  • December 17, 2024

    11am - 12:30pm EST

    8am - 9:30am PST

    11am - 12:30pm EST

    8:30pm - 10pm IST

  • December 19, 2024

    11am - 12:30pm EST

    8am - 9:30am PST

    11am - 12:30pm EST

    8:30pm - 10pm IST

  • Live workshops, Q&A, group discussion, exercises, real-life examples

    This course will be interactive, so get ready to chime into Zoom chat, unmute to share, etc.

  • Submit your homework for live review in class

    OPTIONAL

    Do you want feedback on a piece of communication? You'll have the opportunity to submit your homework for a live teardown. (You can redact before submitting.) I'll pick to share the most useful ones with the class.

Free resource

Figma Slides Pitch Deck

This is the original pitch deck for Figma Slides (FKA 'Flides') that won over the Figma executive team and secured a green light to invest full time in the project.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Product Storytelling: Pitch & Build 0-1 Products at Your Company

Cohort 2

$500

Dates

Dec 9—20, 2024

Payment Deadline

Dec 9, 2024

Don't miss out! Enrollment closes in 6 days

Get reimbursed

$500

4.3 (8)

·

6 days left to enroll