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Content Chaos Cure

If it feels like a blank screen & blinking cursor is mocking you and the need to post on social media makes you cranky, this is for you.

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Course overview

You'll Never Waste Time Again Scrounging For Something To Post On Social Media.

This course is designed to take you through a discovery journey identifying your next big goal, detailing your personal brand, and then leveraging it on social media to achieve your objective.


Upon completion, you'll have unmatched confidence that comes from these clear, duplicatable strategies. You'll know, without a doubt, what to say and how to say it to your audience on social media.

This Course Will Be A Game-Changer For You If...

01

You have a social media presence (of any size), a dream that needs a plan, and the desire to leverage social media platforms.

02

It takes far too long to come up with compelling content to share on the socials. You know you're spinning wheels and need a better process.

03

You get little to no engagement or interaction when you do show up on your social media leaving you wondering if anyone is really out there.

What you’ll get out of this course

Clarity around your goals


Documented picture of your brand compass


Dialed in decisions for the content you'll put online


An authentic social media content strategy you'll duplicate over and over


What’s included

Mary Moore

Live sessions

Learn directly from Mary Moore in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

8 live sessions • 14 lessons • 4 projects

Week 1

Oct 1—Oct 4

    Jul

    19

    Kick Off Happy Hour

    Fri 7/1911:00 PM—12:00 AM (UTC)

    Jul

    20

    Setting Intentions + Big Audacious Goals

    Sat 7/209:30 PM—10:00 PM (UTC)

    Jul

    21

    Introducing the Brand Compass

    Sun 7/219:00 PM—11:00 PM (UTC)

    Module One - Call Your Shot

    Setting Intentions + Big Audacious Goals

    • 🔗

      If You Set Intentions, How Will You Know if You're Headed the Right Way?

    • 🔗

      How Big a Goal is Too Big?

    • ✍️

      Why Are You Here? What Do You Intend To Get Out Of This Course?

      Submit by Oct 3

    Module Two - The Brand Compass

    Passcode: f#$90qgf

    • 📄

      Personal Branding: What Is It? Why Does It Matter?

    • 📄

      Wait, What?! What Do You Mean I Already Have a Personal Brand?

    • 📄

      The Brand Compass: East, South, North & West

    • ✍️

      Your Brand Compass - Cohort Reveal

      Submit by Oct 8

Week 2

Oct 5—Oct 11

    Jul

    26

    Brand Compass Cohort Reveal

    Fri 7/2611:00 PM—12:30 AM (UTC)

    Jul

    27

    Audience + Proximity Overview

    Sat 7/279:00 PM—10:00 PM (UTC)

    Jul

    28

    Turning Your Brand Compass Into Content - Building a Content Plan

    Sun 7/289:00 PM—10:00 PM (UTC)

    Module Three - Audience + Proximity

    Passcode: Ph=.Zq0*

    • 🎤

      Taps Microphone... Is This Thing On?

    • 📄

      Where Are All My People?

    • 📄

      Who Are We Talking To Anyway?

    • ✍️

      Share your target audience summary

      Submit by Oct 10

    Module Four - Turning Your Brand Compass Into Content - Building a Content Plan

    • 📄

      The Building Blocks of a Content Plan

    • 📄

      Your Platform Choice(s) and Content Mix

    • 📄

      Content Mix and Storytelling

Week 3

Oct 12—Oct 17

    Aug

    3

    Content Creation Co-Working Session

    Sat 8/38:00 PM—10:30 PM (UTC)

    Aug

    4

    Metrics, Analysis, and Planning for the Future

    Sun 8/49:00 PM—10:00 PM (UTC)

    Module Five - Put Your Brand Into Action!

    • ✍️

      What's Your Favorite?

      Submit by Aug 7

    Module Six - Metrics, Analysis, and Planning For The Future

    • 📄

      Social Media Metrics and Key Performance Indicators

    • 📄

      Tools for Tracking Performance

    • 📄

      Future Support? I'm Here For You.

What students are saying

What the alumni say...

        This course was exactly what I needed exactly when I needed it!  Going from a corporate job to juggling all of these new goals and dreams comes with a lot of risk and unknowns.  This knowledge was a missing component. I have all of the separate skills and experience to make great consistent content. I just didn’t have the experience of strategica
Robert R.

Robert R.

Summer '24 Cohort
        Mary is a genius! She designed this course with all types of skill level, relating to social media, in mind. Whether you're a seasoned pro or just starting your online presence, she has created this course with the intent to get you up and running the second the class ends.
Kasey B.

Kasey B.

Summer '24 Cohort

Course schedule

20 hours - Zoom + individual work

  • Kick-Off

    9/27/2024 6:00 - 7:00 p.m./central

  • Setting Intentions + Big Goals

    9/28/2024 4:00 - 4:30 p.m./central


  • Brand Compass Introduction

    9/29/2024 4:00 - 6:00 p.m./central

  • Brand Compass Project Reveal

    10/4/2024 4:00 - 5:30 p.m./central

  • Audience + Proximity Overview

    10/5/2024 4:00 - 5:00 p.m./central

  • Building Your Content Plan Overview

    10/6/2024 4:00 - 5:00 p.m.

  • Batch Session - Produce A Week's Worth of Content

    10/12/2024 3:00-5:30 p.m./central

  • Metrics, Analysis, and Planning for the Future

    10/13/2024 4:00 - 5:00 p.m./central

Meet your instructor

Mary Moore

Mary Moore

Over the past 20+ years, I have worked in hospitality sales, advertising, digital marketing, and PR for a wide variety of clients and industries - most recently as an educator of junior and senior undergrad college students.


Interestingly, the projects, client work, and accomplishments I am most proud of all share an essential common thread. In every one of those chapters, I was directly serving people. That particular ah-ha moment was the nugget that became Make Words Do Things.


I have seen SO many entrepreneurs, creators, and community leaders go all-in on big ideas with the very best of intentions only to fall short of their big audacious goals because of something that intentional PROACTIVE brand planning could have solved, amplified, or prevented.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions