Modeling Business Impact

New
·

5 Weeks

·

Cohort-based Course

Learn how to model out the financial impact of business and product initiatives.

Course overview

Learn a skill essential to being a successful executive

"Spreadsheets? Booorrrrinnnng." Not so! Financial and "impact" modeling is a critical tool for any actual or aspiring business executive, and it is both strategic and creative. Whether you are in product or business development or marketing, etc, having this skill will allow you to:


1. make better priorities and decisions

2. think through upside and risks more clearly

3. better align with stakeholders and peers


This class is about learning by doing. In the first class, I will lay a foundation. After that it's all about practice. Each week you will have an exercise to attempt before the next class. You will be given a set of assumptions and then you have to dive into a spreadsheet. In our live session, I will walk you through my solution and open things up for discussion, sharing tips and pointers along the way.


EXERCISES:

Pre-watch video and simple "starter" challenge


Exercise 1: model out a business development partnership and decide whether it's a good idea.


Exercise 2: you, the CMO, and CEO disagree on the timing of a marketing campaign around a big product launch. Project out the results and create a decision making tool.


Exercise 3: model out the impact of a potential acquisition your CEO is considering.


Exercise 4: model out the impact of investing in internal tools for your software engineers


All of our work will be in the "open" across the cohort so that you can see multiple approaches to solving the same problem.

Who is this course for

01

Aspiring business executives in product, bizdev, marketing

02

Anyone who wants to add more analytical rigor to their decisions and the debates about priorities.

03

If you already get the value of modeling, but want to practice and see other approaches.

What you’ll get out of this course

Learn a critical skill for any business executive

As a leader, you need to be versed in examining the upside and risks of any initiative, and you need to be able to teach your team how to do this as well.

Turn spreadsheets into tools for alignment and collaboration

Practice designing a spreadsheet to be used as a tool for alignment, collaboration, and less politics. And see examples on how to do this.

Practice thinking through any kind of problem

Modeling is about thinking through systems. One former student said, "this really about learning how to think." It's why we don't just focus on one type of initiative.

This course includes

5 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Sep 3—Sep 8

    Week dates are set to instructor's time zone

    Events

    • Sep

      3

      Session 1

      Tue, Sep 3, 4:00 PM - 5:00 PM UTC

    Modules

    • Exercise 1

  • Week 2

    Sep 9—Sep 15

    Week dates are set to instructor's time zone

    Events

    • Sep

      10

      Session 2

      Tue, Sep 10, 4:00 PM - 5:00 PM UTC

    Modules

    • Exercise 2

  • Week 3

    Sep 16—Sep 22

    Week dates are set to instructor's time zone

    Events

    • Sep

      17

      Session 3

      Tue, Sep 17, 4:00 PM - 5:00 PM UTC

    Modules

    • Exercise 3

  • Week 4

    Sep 23—Sep 29

    Week dates are set to instructor's time zone

    Events

    • Sep

      24

      Session 4

      Tue, Sep 24, 4:00 PM - 5:00 PM UTC

    Modules

    • Exercise 4

  • Week 5

    Sep 30—Oct 1

    Week dates are set to instructor's time zone

    Events

    • Oct

      1

      Session 5

      Tue, Oct 1, 4:00 PM - 5:00 PM UTC

About Your Instructor

Giff Constable

Giff Constable

Giff Constable is the former Chief Product Officer of Meetup, CEO of Neo Innovation (acq by Pivotal), and the author of widely-used books on innovation Talking to Humans and Testing with Humans.


He teaches several highly-rated classes on Maven, including Financial Fluency for Product Leaders and Product Leadership in Practice. This class on modeling actually came about by popular demand from the takers of the finance class.


Giff also taught product management at the NYU Stern School of Business and has led workshops for major corporations like American Express, Hearst, Mayo Clinic, Steelcase, and more. You can learn more about Giff on LinkedIn or see more content from him on YouTube.

A pattern of wavy dots
Join an upcoming cohort

Modeling Business Impact

Cohort 1

$350

Dates

Sep 3—Oct 1, 2024

Payment Deadline

Sep 3, 2024
|

Bulk purchases

Course schedule

2-4 hours a week
  • Tuesdays 12:00pm-1:00pm EST


  • Weekly projects

    1-3 hours per week

    Estimated time to work on the exercise models ranges from one to three hours a week.

Frequently Asked Questions

What happens if I can’t make a live session?
Do I need to be a spreadsheet genius to take this class?
A pattern of wavy dots
Join an upcoming cohort

Modeling Business Impact

Cohort 1

$350

Dates

Sep 3—Oct 1, 2024

Payment Deadline

Sep 3, 2024
|

Bulk purchases

$350

5 Weeks