Your job as the CEO is to Build The Machine. It's not to: - Be an assistant- Build the product- Sell the service- Be the business When working on the wrong things you become the biggest risk to your business. In this 2-week course, you'll go from "doing" to "being" CEO.

Build a Machine That Scales

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Course syllabus

Bonus #1: Business Clarity Template

Bonus #2: Business Operating System Template

Bonus #3: EA Operating System Playbook

Bonus #4: Recruiting & Onboarding Playbook

Bonus #5: EA & Digital Ops Job Req Templates

Bonus #6: Decision Making Interview Questions

Bonus #7: Personal Contact CRM Playbook

Bonus #8: Sales Mini Machine Playbook

Bonus #9: Team Memo Template & Playbook

Bonus #10: Inbox Delegation System Playbook

🔥 Bonus: The Command Center

You're a CEO or founder who wants to run and grow your business with less effort.

You execute like a beast, but know that to scale your business, you need to learn to scale yourself.

You want to run your business, but lately it feels like it's running you.

Who is this course for

Master the frameworks to scale yourself and your business

Learn how to work with an executive assistant to create leverage in both your business and personal life. Without breaking the bank.

Unleash Your Secret Weapon: An EA

Develop a framework to easily create systems for anything you or your team does more than two times.

Create systems that run your business for you

Leveraging simple delegation and automation frameworks, you'll be able to free up time and protect your mental capacity.

Recapture 20 hours a week

Identify where the highest value and use of your time is within your business to build a scalable, predictable machine.

Ruthlessly Focus On The 10% That Matters

Develop a decision making framework that takes the emotional burden and over-analyzing out of making decisions.

Make faster, high-quality decisions

If your business can’t operate without you 90% of the time, you don’t have a business - you just have a job.

Cohort 9

Christine Carrillo

Entrepreneur, CEO Coach

Cohort 8

Cohort 10

Get hands-on &amp; design a learning experience using the game-changing DOMS™️ evidence-based course design principles &amp; process, coached by Phil. Get to grips with the most powerful AI tools &amp; evidence-based prompts &amp; transform the velocity &amp; impact of your learning design process "I can't recommend the game-changing Learning Science Bootcamp course highly enough!" "The experience has been transformative - the way I design courses has changed completely. Phil and her DOMS™️ methodology have been such a pivotal shift in my learning design process and I have come away rejuvenated and inspired."

Design your course using learning science & AI, not guess work

Get access to the community, DOMS™️ Playbook content &amp; join a meet &amp; greet session to get to know Phil &amp; the rest of the cohort ahead of week 1/ 🚀 Course community opens Wednesday June 14th. Block ~90 mins prep for intros &amp; Discovery work in the community (async). ⏰ Attend a 60 min intros &amp; social session, Friday June 16th, 10-11 AM UK

Intros & Warm Up

Use the Learner Transformation Framework™️ to deep-dive your learners' pain &amp; optimise your course value prop &amp; format. Explore AI tools &amp; ChatGPT prompts to 10X the efficiency &amp; effectiveness of your Discovery work. ⏰ ~90 mins prep + 90 min live class presentations &amp; Q&amp;A, Thursday June 22nd, 10-11.30 AM UK.

Week 1 - Project 1: Discovery

Use the ABCDE Objectives Builder™️ to write &amp; sequence your objectives in a way that optimises for motivation &amp; mastery. Explore AI tools &amp; ChatGPT prompts to 10X the efficiency &amp; effectiveness of objectives writing &amp; mapping. ⏰ ~90 mins prep + 90 min live class presentations &amp; Q&amp;A, Thursday June 29th, 10-11.30 AM UK.

Week 2 - Project 2: Objectives & Mapping

Use the Minimal Viable Content Framework™️ to design a course experience that optimises for motivation, mastery &amp; delight. Explore AI tools to 10X the efficiency &amp; effectiveness of your content, activity assessment &amp; feedback design. ⏰ ~90 mins prep + 90 min live class showcase presentations &amp; Q&amp;A, Thursday July 13th, 10 AM -12 PM.

Week 3 - Project 3: Storyboarding

Get ongoing feedback &amp; support support from Phil and the rest of the cohort until the end of July in our dedicated community.

Post-Course Support & Coaching 

Three Weeks, Three Projects, One End to End Course Design Experience

Learning Designers - you want to bake learning science &amp; AI into your process to drive motivation &amp; mastery and lead in your field

Academics &amp; Teachers - you want adopt an evidence-based design approach to your course design process &amp; stay ahead of the AI curve

L&amp;D Teams - you want to drive org performance by taking an evidence-based and AI-powered approach to workplace training design &amp; delivery

Who is this course for?

Accelerator Summary

Take the guess work out of course design. Use a course design playbook &amp; pre-tested formats proven to deliver Course Market Fit. 10X levels of learner attraction, motivation &amp; completion, whatever your course type.

Design & Ship with Confidence

Learn from doing &amp; shipping, not sitting &amp; listening. Ship four projects &amp; leave with a tonne of experience &amp; confidence, as well as a designed course.

Hands-On By Design

Communities, not islands. Join a carefully curated cohort of like-minded people, support one another, hold one another to account &amp; build your network as well as your knowledge &amp; skills.

Connected By Design

Learn once, rinse &amp; repeat. Leave with a process &amp; the frameworks you need to build a suite of high-yield, high impact courses.

Take-Away Skills for Life

Develop an evidence-based learning design process & hone your AI knowledge & skills, with Phil.

Class of May '23

Dr Philippa Hardman | Creator - DOMS™️ | AI Expert | Cambridge Scholar | Chief Academic Officer | TEDX Speaker, AI & Education


Class of April' 23

Class of June '23

Unlock the power of AI to design and launch cutting-edge conversational experiences that captivate your audience! What is Conversational AI? Conversational AI products mimic human communication via voice or text. ChatGPT has captured the world's imagination - but there are other options to consider, depending on your users and business goals! Join our course led by industry pros and learn the secrets to picking the perfect project, crafting and prototyping engaging user experiences, measuring success, and launching your product with confidence. Through our unique '3 D' framework (Define - Design - Deploy) you'll learn how to build the case for your project, design and test mockups and even how to build a working prototype! No technical or programming background required. On top of 3 live virtual workshops with the instructors, you'll also get: • A downloadable resource guide filled with tools, templates and checklists based on industry best practices • A video walkthrough of how to fine-tune ChatGPT with your own data to build a prototype (no coding required!) • LIFETIME access to our growing community of professionals who want to leverage AI in their products and businesses using industry best practices By the end of this course, you'll have a solid understanding of the basics of conversational AI design and be well on your way to creating your own successful conversational AI experiences. Don't miss this opportunity to learn from industry experts and take your conversational AI skills to the next level. Enroll now and start building the future of conversational AI!

Build Conversational AI products that WOW your users!

ChatGPT has made everyone aware of the possibilities of interacting with AI in conversations. But conversational interaction - or using AI at all - might not be a great fit for your project! We'll cover:<ul><li>Definitions and Background: What is Conversational AI? When is it a good fit?</li><li>Defining Success: Establishing business, product and user goals</li></ul>

DEFINE

How is design for conversational UXs different from traditional/digital UX design? We'll cover:<ul><li>Understanding User Considerations and defining user value and insights.</li><li>The Key Design Principles for conversational AI experiences</li><li>How to Communicate and iterate with stakeholders</li><li>Develop your Custom Toolkit to design and build products users love.</li></ul>

DESIGN 

Beyond ChatGPT there are many options for building conversational experiences. We'll look at:<ul><li>How to evaluate your conversational CX quality</li><li>Setting release criteria</li><li>Build vs. buy: when to use 3rd party tools and APIs and when you'll need to build your own AI models</li><li>How to build prototypes</li><li>The path to production (and beyond!)</li></ul>

DEPLOY (and reDEPLOY)

90-minute live sessions compliment online video learning with Q&amp;A, discussions and guest speakers.

Monday, Wednesday and Friday

Assignments between sessions are optional but provide an opportunity to practice and get feedback.

Optional Readings/Assignments

For those iterating on designs on building prototypes, we'll host a post-class group lab session to support you with any problems or questions after the class.

Optional Live Lab Session

Course schedule

Product Managers interested in learning how to identify use cases, determine ROI, iterate with design to build Conversational AI products

UX Designers who want to design delightful Conversational AI experiences and collaborate with cross-functional stakeholders

Startup Founders, Consultants and AI Enthusiasts who want to get buy-in for a vision, then design and build a Conversational AI prototype

What you’ll get out of this course

You'll learn where conversational experiences have succeeded, where they've failed, frameworks to evaluate if your use case is a fit, and how to build a business case for your project.

Understand When to Apply Conversational AI

Learn the key considerations to consider when designing text-based conversational experiences. Get hands-on building conversational UX prototypes, and learn how to iterate on designs with stakeholders efficiently.

Learn Principles for Conversational and AI Design

Getting from design to production can be a daunting path. We'll examine the choice of building vs. buying 3rd party conversational tools and APIs (like OpenAI's chatGPT), the lifecycle of an AI project, setting release criteria and measuring success.

Know How to Build and Launch a Live Conversational System

Industry experts from Alexa AI and Google show you real-life case studies and frameworks so you can design and build successful AI products

Rupa Chaturvedi

Polly Allen

Cohort 4

Cohort 5

When people talk about "learning data", they usually mean "learning to analyze the data you already have". But what if you don't even have the necessary data to begin with, because you didn't make the right decisions as you were building your products? In my experience building products over a decade, I've made and dealt with mistakes around data that hinder product development. Yes, it happens even at Meta 😱 In this 3-week course, we will go back to the fundamentals, tear down the jargon, and deeply understand the data structure behind your products. You'll learn to ask the right questions and put the right constraints to ensure your product is set up for success. Each session will include hands-on exercises where you can put the things you just learn into practice. I put a limit of maximum 15 students/cohort to ensure high-quality interactions.

You've been focusing on the wrong data skills.

<ul><li>Data model overview and how your product's data evolves</li><li>Understand how data connects to each other</li><li>Understand the implications of your data decisions for your product // your product decisions for your data model</li></ul>

Data model fundamentals

<ul><li>Defining the right metrics for your product releases</li><li>Understanding the difference between outcome and output metrics</li><li>Creating an experiment design</li></ul>

Metrics and experiment design

<ul><li>Traditional software vs ML overview</li><li>Identifying machine learning opportunities</li><li>Ensuring you have the right data for future development</li><li>Measuring success of ML projects</li></ul>

Identifying machine learning opportunities

Live session: Every Wednesday for 3 weeks

Individual or group assignment

Personalized assignment feedback 

Product managers looking to deepen their product craft and make better decisions by utilizing data

Non-technical founders looking to ensure their product's data structure is optimized for future innovation

Business leaders looking to interact more effectively with the product and tech teams

Who this course is for

What you’ll learn in this course

Interact with the engineers more effectively and ensure your product's success by understanding the data model behind your product.

Understand your product's data model

Define the right success metrics for your product, monitor impact to business outcomes, and design a robust experiment.

Ensure robust success measurement

Scale and future-proof your product by utilizing data. Identify the right opportunities to ensure that you start gathering the right data ASAP.

Identify opportunities for machine learning & automation

Build better products by leveraging your data skills. Learn the fundamentals of data models, experiments, and machine learning.

Cohort 3 (15 people max)

Debbie Widjaja

Cohort 2 (15 people max)

Cohort 4 (15 people max)

Join us to learn and master a tried-and-true story framework that never fails, straight from a seasoned story consultant who's rubbed shoulders with giants like Disney, Dreamworks, and Netflix--even contributing to Canada's 2023 Oscar contender. Get ready for an immersive learning experience with over 23 hours of live instruction, spread across an exciting six weeks!

Discover a New Chapter in the Art of Storytelling

Picture your story as a distinctive personality, almost like a new friend. Fascinating, right? By delving into the "Genre" of your piece, you're paving the way for a balanced and compelling narrative structure.&nbsp;

Week 1: Building a Relationship with Your Story

Ever heard Robert Towne's view that a movie is really just "four or five moments between two people"? This week, you'll unravel how great stories leverage contrasting perspectives to stir up enduring and impactful conflict. This is your antidote to the dreaded 2nd Act woes.

Week 2: The Magic of Theme-Driven Narratives

Characters aren't real people; they're conduits for conveying diverse perspectives. Aligning these viewpoints with your artistic intention is crucial in constructing a sturdy narrative base. This week, we'll start making choices that sculpt your story's exclusive narrative structure.

Week 3: Characters as Bearers of Meaning

There's been debate about "character-driven" versus "plot-driven" narratives. The truth is, great stories merge both – you just need to know where to look. Identifying the right turning points for a potent premise sets your narrative structure on track.

Week 4: The Crossroads of Character and Plot in Your Premise

Time to let the words flow. Eager to draft your story outline in an engaging, meaningful way? We've got just the tool for you. This week, we delve into a unique, intuitive approach to mapping your story from start to finish.&nbsp;

Week 5: Sketching Your Story Outline

With a thought-provoking outline at hand, crafting your story scene-by-scene is as fun as your favorite game. We'll dive into sequences and scenes that make your narrative pulse with life. Storytelling made effortless and exhilarating!

Week 6: Crafting Purposeful Scenes

Creative storytellers (screenwriters, novelists, playwrights, etc.) who feel stuck when it comes to finishing their stories.

Anyone who recognizes that a story has the power to transform the hearts and minds of people all over the world.

Artists who believe that leveraging cutting-edge tech maximizes and accelerates one's ability for self-expression.

Dive into These Exciting Topics

We'll delve into the crafty strategies employed by successful authors (more often than not, subconscious in nature!) in spinning those unforgettable narratives. Ready to understand what makes a story stick?

Uncover the Secrets Behind an Iconic Story

Delve into the fusion of AI and storytelling. Learn how cutting-edge technology can illuminate profound narrative concepts, leading you to fresh, inspired stories. Welcome to the next level of narrative depth and complexity.

Harnessing AI to Unlock Deeper Narrative Insights

Deep within every story lies a pulsing heartbeat. By identifying what truly resonates within your work, you can enhance its power and transformational storytelling potential. Discover your story's heart and amplify your authorial voice.

Discovering the Heart of Your Story: A Journey to Your Core

Learn to weave a seamless narrative, leaving no stone unturned in your story's landscape. We'll tackle the art of crafting a balanced story, one that harmonizes both logic and emotion, ensuring your narrative stays captivating, comprehensive, and free of perplexing story gaps.

Crafting a Cohesive Narrative: Filling the Story Gaps

Harnessing AI to dive deep into the art of crafting complete and engaging stories.


Jim Hull

Spring 2023

Summer 2023

This hands-on course for non-techies gives you the skills, network, community and roadmap for a career in web3.

Master web3 essentials & find your new career path in less than a week

Understand core web3 concepts.Learn how they change society and business.Define your web3 goals and objectives.

How Web3 Changes the World:

The components of NFTs and Tokens and how they work. How to use NFTs and tokens to fund a project or business.Strategies for artists, creators, business owners, and communities.

NFTs and Tokens:

Understand how DAOs operate. AMA with a DAO expert. Experiment with forming a DAO in class or joining an existing DAO.

DAOs:

Learn the web3 legal landscape.Understand the unique challenges. AMA with legal experts.Be equipped to make well informed business decisions.

Legal:

Build a web3 ready Twitter profile.Know the key people to follow and why.Learn how to connect with top players and get partnership and job offers in your DMs.

Master Web3 Twitter:

Complete the course and you will get an NFT that gives you access to our private web3 community.

Join Our Community:

March, 29, 30, 31, 2023

ARTISTS and CREATIVESYou are done being underpaid for your creative work, and you want to use web3 to build a career that works for you.

ENTREPRENEURSYou have talent and ideas, and you believe web3 is your opportunity to launch a new business.

LURKERSYou have been learning about web3, waiting for the right moment to land a new job in this rapidly growing economy.

Key outcomes

Web3 is the new internet and the infrastructure for a better world. You'll learn transformative web3 concepts and how they change business and society, so that you can clearly define your web3 goals and objectives.

Grasp Core Web3 Concepts

Web3 presents unique legal challenges. You will learn best practices for setting up NFTs, tokens or DAOs and leave with a powerful legal framework in place.

Legal in Web3

NFTs and tokens are powerful new tools for funding your ideas, project, or business. You will learn their components, how they work, and be equipped to use them to launch/fund your project or business.

Deconstruct NFTs and Tokens

DAOs are a new way to structure your business, organization or community. You will experiment with how they work and be prepared to join or create your own DAO.

Experiment with DAOs

Twitter is where web3 happens, first. You will get to know the top web3 players and learn to connect with them, so that you can get job offers and meet new business partners via DMs.

Master Web3 Twitter

Community is key to success in web3. Upon completion or the course, you will be airdropped an NFT. This will be your passport to our community where you will meet future cofounders, partners and friends.

Join Our Web3 Community

Save yourself 6 months of research and learn web3 the easy way. Get ready to launch your project, land a new job, or become a web3 creator.

Misha da Vinci

Web3 Founder

Cohort 6

Content:What Product-led Growth isHow to expand your market by moving up or down market with Product-led GrowthHow to define product-led ICPsFind and define their customer success signalsInside view of how to do PLG in B2C and B2BHow to connect PLG into an existing B2C or B2B businessImplementing PLG -&gt; Data, Team Structure, and Outcome driven Goalsetting, Flywheels Network and get access to a community of peers around PLG I consulted with over a dozen of companies and dozens of 1:1 senior practitioners on how to get product-led growth right to drive not only defendable revenue but also to move their companies to be product-led.I'm a leading voice on PLG, constantly adjusting my material to incorporate the latest learnings. This course is limited in classsize to ensure good collaboration and Q&amp;A quality.

Understanding product-led growth

A clear definition of what it is beyond trials and freemiums and the science behind it all.Where product-led growth belongs between having product-market fit and a scaling organization. Examples from the industry and analyzing why they do what they do. Understanding what successful PLG looks like is essential to not end up blindly copying

What product-led growth is and why you should care

Finding ICPs, positioning and qualitative interviewing are close allies of any company that implements product-led growth.

Finding Opportunities & Customer Success

Getting Data and Customer success right. Cross-functional teams and outcome-driven goals to build great products.

Building Product-led Growth foundations in B2B and B2C

Spinning the flyhweel is the holy grail of PLG. Users acquiring other users.. What it takes to get there and a more indepth look

Understanding Flywheels in Practice & Case Studies

11th - 20th of July

The best tactics and frameworks in product-led growth to transform your company, reduce your acquisition costs, and grow more sustainably

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