By the end of this course, you'll have an operational understanding of how to track better, measure the right things, and optimize your B2B marketing campaigns based on Google Analytics. transforming your approach to deliver an actual document return on your marketing investment. This 6-session Maven course is designed to take your understanding of Google Analytics for B2B marketing and campaign performance measurement to a whole new level by both correcting wrong assumptions and adding new skills and understanding. Whether you're a marketing professional, data analyst, or growth strategist, this course will equip you with practical knowledge and insights to elevate your B2B marketing analytics game. You’ll learn how to track, measure, and optimize your campaigns with precision, ensuring maximum return on investment (ROI) and a clear understanding of how your marketing efforts impact the bottom line.

The promise

Course syllabus

Tuesdays & Thursdays

November 5th

Weekly projects

Course schedule

B2B marketing professionals with a need to be able to trust Google Analytics enough to make strategic marketing decisions based on the data

B2B data and digital analysts who needs the data collection to narrowly match the business needs and secure an AI ready data quality level

B2B growth marketeers who uses the data for tactical daily budget andcampaign descisions and needs to trust the data matches the objectives

Who is this course for

What you’ll take home

Securing a shared understanding of how B2B tracking can better match the purchase process and behavior of the customers - and exploring the full potential of the data in GA.

Establish a framework for understanding how B2B marketing and campaign tracking in GA4 actually works

In the new age of B2B analytics utilization the winner is not always the one with the most advanced setup, but the one who makes the least mistakes. together we map where the dangerzones are and how to avoid or handle them.

Pitfalls and common mistakes in campaign tracking and how to avoid them

Helping defining the boundries for B2B tracking in GA and delivering actionplan for getting there.

Redefine your tracking setup to match the business needs, objectives and culture

Data quality is a critical for our ability to use data in AI. We help you define the quality of your data and what initiatives might be relevant to future prove it.

Make sure your GA4 data is AI ready

Setting the termonology straight and delivering a next generation understand of the practical use of data in the interesection between B2B, marketing and sales.

Best practices for analyzing campaign performance in B2B environments

Exploring the actually connection between campaign and traffic measurement to fully understand the elements of B2B analytics ROI and how to use this operationally

Create guidelines for managing and measuring your B2B marketing investing optimally

Most people assume they know campaign tracking in Google Analytics. They don’t. This course will secure return on marketing at a new level.

Steen Rasmussen

International analytics keynote with a passion for moving minds and businesses

GA4 / B2C tracking specialists

Analytics Engineering is a dynamic blend of Data Engineering and Data Analytics, serving as the bridge between these two domains. Analytics Engineers develop and maintain a good portion of the data lifecycle, from the ingestion of Data Sources, to the development of Data Warehouses and the corresponding data pipelines, to Business Intelligence tools. Whether you are a Data Analyst/Scientist that would like to practice on modern Data Engineering tools, or an aspiring Analytics Engineer, this workshop is for you. You will learn how to:● Start and develop a modern Data Warehouse, using Snowflake.● Ingest data, on a schedule, from multiple sources, using connectors in Fivetran.● Clean and transform data, and the basics of ELT (Extract, Load, Transform), using DBT and SQL.● Spin up and connect a Business Intelligence tool (Preset) to a Data Warehouse.

Analytics Engineering is the foundation of Data Science and AI

<ul><li>Monday: introduction to the Modern Data Stack</li><li>Tuesday: Snowflake and Fivetran</li><li>Thursday: dbt and Github</li></ul> Live sessions will be recorded.

Week 1 - Mon, Tues, Thu

<ul><li>Monday: transforming data with DBT and SQL</li><li>Wednesday: dashboarding in Preset</li></ul> Live sessions will be recorded.

Week 2 - Mon, Wed

Follow the course by implementing your own Data Stack!

Course project

A Data Analyst or Data Scientist looking to sharpen their Data Engineering skills using modern data tools.

A recent graduate looking to land their first Analytics Engineering role with practical skills that are highly marketable.

A professional trying to pivot into a Data role and curious about what Analytics Engineering is about.

Key outcomes

Build an end-to-end data engineering product, from raw data to data visualization.

Start and develop a modern Data Warehouse, using Snowflake.

Ingest data, on a schedule, from multiple sources, using connectors in Fivetran.

Clean and transform data using DBT and the universal data language of SQL.

Spin up and connect a Business Intelligence tool (Preset) to a Data Warehouse.

Add this hands-on project to your portfolio, showcasing new marketable skills.

🔥 Code OFF250 for $250 discount (4 redemptions left)🔥 The course: spin up a modern Data Stack using Snowflake, Fivetran, dbt / SQL, Preset

Cohort Feb2025

Fabrizio

Mattia

Cohort 1

✅ Confidently break down complex business problems ✅ Structure clear, compelling responses in real-time ✅ Think and communicate like a seasoned consultant If you have any questions about the course, please reach out to me at gpitchuka@gmail.com What you will learn? Week 1: Foundation Builder - From Rookie to ReadyMaster the fundamentals of consulting, from industry insights to core problem-solving frameworks. You'll learn MECE principles, pyramid principle, and our proven case-solving blueprint. We'll begin with profitability cases—the most common type—and help you craft your consulting CV. Week 2: Case Commander - Getting into the GameLevel up your case-solving abilities through diverse consulting challenges. From guesstimates to market entry, M&amp;A, and abstract cases, you'll build confidence across every case type. Plus, master the art of writing compelling consulting cover letters.We'll also cover how to tackle FIT or behavioral interview questions. Week 3: Case Champion - Mastering the CraftPut your skills to the test in a real-world simulation. Working in small groups, you'll solve complex client problems and deliver a final presentation that demonstrates your ability to think and perform like a true consultant. Private cohort sessions are available for business schools and universities. Career services or placement coordinators are welcome to contact me at gpitchuka@gmail.com Similar workshops have been conducted for students at Monash University and the University of Melbourne, and now this course is publicly available on Maven.

Transform from case interview novice to confident consultant-ready candidate

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Saturday & Sunday

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly cases

Aspiring consultants targeting McKinsey, Bain, BCG, Big4, or boutique firms.

MBA students &amp; undergraduates preparing for consulting interviews.

Professionals &amp; career switchers aiming to break into management consulting.

What you’ll get out of this course

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

10x improvement in case solving skills by the end of the course

Learn strategic consulting approaches and develop structured thinking to tackle complex business problems effectively.

Apply proven tools and methodologies used by top consulting firms to break down and solve challenging cases.

Enhance your analytical and critical thinking abilities to approach cases with confidence and precision.

Learn frameworks, problem-solving techniques, and strategies to ace consulting case interviews and land your dream consulting role.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

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Career development

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Career development

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Leadership fundamentals

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By Role

business analytics

3 Courses