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Stay relevant. Stay valuable. Build the skills that today’s AI-driven businesses need. AI is reshaping the world of work. Roles are evolving. New tools are transforming how decisions are made. Automation is shifting responsibilities. Cloud costs are driving tough priorities. Security risks are accelerating. Businesses across industries are adapting fast, and they need professionals who can grow with this change. If you are unsure how to stay ahead or where your skills fit next, you are not alone. You already have valuable experience, and this course connects that experience to what businesses need today. Built on the proven 10 Dimensions of Enterprise AI Readiness, this program gives you a clear understanding of how AI is driving change in business IT and provides a direct path to strengthen your value and career potential in this new environment. What You’ll Get From This Course ⦿&nbsp;A Clear Understanding of How AI is Changing Business ITYou will experience a practical breakdown of how AI, automation, cloud, and modern IT practices are transforming business, and how it connects to what you already know. ⦿&nbsp;A Roadmap to Stay Relevant and In-DemandYou will stop chasing trends and start seeing where your experience fits, where you can add the most value, and how to target your growth. You will leave with a clear, personal roadmap to guide your next steps. ⦿&nbsp;Skills That Move You ForwardModern business IT is not just about new tools, it is about adaptability, insight, and contribution. You will build confidence to engage with AI-enabled teams, lead smarter conversations, and make decisions that matter. ⦿&nbsp;Grounding in the 10 Dimensions of Enterprise AI ReadinessThis is not a generic trends course. It is built around a proven framework that organizations are using to drive real AI adoption. You will learn how to connect your skills to these dimensions, so you can contribute where businesses need it most. ⦿&nbsp;Learn With a Supportive CommunityYou are not doing this alone. Through live sessions, real-world examples, and hands-on exercises, you will learn alongside professionals who are on the same journey. Together, you will build clarity, confidence, and community. By the end of this course, you will know how to stay valuable, stay relevant, and take charge of your career in an AI-driven future.

Future-Proof Your Career with AI Readiness for Professionals


Course syllabus

Join interactive, instructor-led sessions where we break down key concepts, discuss real-world applications, and work through challenges together. Expect a mix of guided learning, open Q&amp;A, and hands-on exercises to help you apply what you’ve learned.

Live Sessions

Drop in for live office hours to get personalized guidance, ask questions, and connect with peers.

Office Hours

Apply what you learn through hands-on projects, case studies, and skill-building exercises designed to help you gain confidence and real-world experience.

Weekly projects

Get lifetime access to all future course material updates. Stay current, even as Business IT continues to evolve in the years to come.

Updated Course Materials

Join the class Discord server for continued access to instructors and community members, even after the class has ended.

Join the Community

Course schedule

Mid-career professionals adapting to AI-driven business environments

Managers and team leads needing to understand modern IT and AI to lead well

Individuals entering or re-entering the workforce seeking up-to-date AI readiness

Who is this course for

What you’ll get out of this course

Gain clear, practical insights into how these forces are reshaping the way businesses operate and compete.

Understand how AI, IT automation, DevOps, FinOps, cybersecurity, and data analytics are transforming modern Business IT


Identify your strengths and growth areas, and create a personalized roadmap aligned to today’s Business IT needs.

Assess your current skills and build a focused upskilling plan


See how companies are using AI, automation, and cloud strategies to drive results, and learn how to apply these insights in your own work.

Apply real-world case studies to connect trends to business outcomes


Learn how modern Business IT connects across IT, finance, security, and operations, and build the skills to lead and contribute in these integrated environments.

Develop cross-discipline collaboration skills


Ground your learning in a proven framework that businesses use to guide AI adoption, giving you a strategic edge in your career development.

Leverage the 10 Dimensions of Enterprise AI Readiness


#1 Rated Enterprise AI Course. AI Readiness for Professionals is a hands-on, cohort helping professionals lead in a competive job market.


November Start

John Tanner

Founder & Chief Strategist @ C4G Enterprises Inc.

September Start

By the end of this course, you'll have an operational understanding of how to track better, measure the right things, and optimize your B2B marketing campaigns based on Google Analytics. transforming your approach to deliver an actual document return on your marketing investment. This 6-session Maven course is designed to take your understanding of Google Analytics for B2B marketing and campaign performance measurement to a whole new level by both correcting wrong assumptions and adding new skills and understanding. Whether you're a marketing professional, data analyst, or growth strategist, this course will equip you with practical knowledge and insights to elevate your B2B marketing analytics game. You’ll learn how to track, measure, and optimize your campaigns with precision, ensuring maximum return on investment (ROI) and a clear understanding of how your marketing efforts impact the bottom line.

The promise

Tuesdays & Thursdays

November 5th

B2B marketing professionals with a need to be able to trust Google Analytics enough to make strategic marketing decisions based on the data

B2B data and digital analysts who needs the data collection to narrowly match the business needs and secure an AI ready data quality level

B2B growth marketeers who uses the data for tactical daily budget andcampaign descisions and needs to trust the data matches the objectives

What you’ll take home

Securing a shared understanding of how B2B tracking can better match the purchase process and behavior of the customers - and exploring the full potential of the data in GA.

Establish a framework for understanding how B2B marketing and campaign tracking in GA4 actually works

In the new age of B2B analytics utilization the winner is not always the one with the most advanced setup, but the one who makes the least mistakes. together we map where the dangerzones are and how to avoid or handle them.

Pitfalls and common mistakes in campaign tracking and how to avoid them

Helping defining the boundries for B2B tracking in GA and delivering actionplan for getting there.

Redefine your tracking setup to match the business needs, objectives and culture

Data quality is a critical for our ability to use data in AI. We help you define the quality of your data and what initiatives might be relevant to future prove it.

Make sure your GA4 data is AI ready

Setting the termonology straight and delivering a next generation understand of the practical use of data in the interesection between B2B, marketing and sales.

Best practices for analyzing campaign performance in B2B environments

Exploring the actually connection between campaign and traffic measurement to fully understand the elements of B2B analytics ROI and how to use this operationally

Create guidelines for managing and measuring your B2B marketing investing optimally

Most people assume they know campaign tracking in Google Analytics. They don’t. This course will secure return on marketing at a new level.

Steen Rasmussen

International analytics keynote with a passion for moving minds and businesses

GA4 / B2C tracking specialists

Analytics Engineering is a dynamic blend of Data Engineering and Data Analytics, serving as the bridge between these two domains. Analytics Engineers develop and maintain a good portion of the data lifecycle, from the ingestion of Data Sources, to the development of Data Warehouses and the corresponding data pipelines, to Business Intelligence tools. Whether you are a Data Analyst/Scientist that would like to practice on modern Data Engineering tools, or an aspiring Analytics Engineer, this workshop is for you. You will learn how to:● Start and develop a modern Data Warehouse, using Snowflake.● Ingest data, on a schedule, from multiple sources, using connectors in Fivetran.● Clean and transform data, and the basics of ELT (Extract, Load, Transform), using DBT and SQL.● Spin up and connect a Business Intelligence tool (Preset) to a Data Warehouse.

Analytics Engineering is the foundation of Data Science and AI

<ul><li>Monday: introduction to the Modern Data Stack</li><li>Tuesday: Snowflake and Fivetran</li><li>Thursday: dbt and Github</li></ul> Live sessions will be recorded.

Week 1 - Mon, Tues, Thu

<ul><li>Monday: transforming data with DBT and SQL</li><li>Wednesday: dashboarding in Preset</li></ul> Live sessions will be recorded.

Week 2 - Mon, Wed

Follow the course by implementing your own Data Stack!

Course project

A Data Analyst or Data Scientist looking to sharpen their Data Engineering skills using modern data tools.

A recent graduate looking to land their first Analytics Engineering role with practical skills that are highly marketable.

A professional trying to pivot into a Data role and curious about what Analytics Engineering is about.

Key outcomes

Build an end-to-end data engineering product, from raw data to data visualization.

Start and develop a modern Data Warehouse, using Snowflake.

Ingest data, on a schedule, from multiple sources, using connectors in Fivetran.

Clean and transform data using DBT and the universal data language of SQL.

Spin up and connect a Business Intelligence tool (Preset) to a Data Warehouse.

Add this hands-on project to your portfolio, showcasing new marketable skills.

🔥 Code OFF250 for $250 discount (4 redemptions left)🔥 The course: spin up a modern Data Stack using Snowflake, Fivetran, dbt / SQL, Preset

Cohort Feb2025

Fabrizio

Mattia

Cohort 1

Product Management interviews can be daunting if you don't know how to approach them, especially when it comes to AI Product Management - an area still on its infancy. Marily Nika will run a 4 hour workshop that will empower you by walking you through what to expect from 3 interview themes, tailored for current or Aspiring AI PMs (Product Sense, Execution/Analytical &amp; Strategy Insight) and by giving you the opportunity to live practice in a safe space. If you are interested in learning how to build AI Products with 0 technical skills and pave your path towards the AI PM career, you can also take my AI PM 101 course (#1 AI PM Course) [3 weeks]: https://maven.com/marily-nika/ai-product-management or join my 12 week AI Product Management bootcamp.

Never be intimidated by a PM interview again

<ul><li>Overview of Frameworks/Rubrics/Tips &amp; Tricks for each interview type</li></ul>

Frameworks

<ul><li>Live Practice in breakout rooms for Product Sense &amp; feedback</li></ul>

Product Sense practice

<ul><li>Live Practice in breakout rooms for Analytical Interviews &amp; feedback</li></ul>

Analytical / Execution interview practice

Workshop agenda

Aspiring AI Product Managers looking to land their first role as an AI PM on FAANG - with or without technical experience

Recent graduates that want to understand what it takes to succeed in AI PM interviews

Experienced Product Managers or ML Engineers that want to pivot to AI Product Management

Team Leads that want to understand how to assess AI Product Managers for their organizations.

Who this one-day workshop is for

You'll get live practice and resources for:

We'll deep dive into Strategies and Rubrics that will help you approach Fermi-type of questions like:"How much storage is needed to""How would you measure success in AI feature z?"

Estimation / Analytical / Execution Questions tailored for AI features

We'll help you to know what to expect and to successfully demonstrate Product Vision and structured thinking. You'll prepare answers to questions like:"How would you improve x with AI?""How would you build a marketplace for x?"

Product Sense / Design Questions

We'll discuss what Leadership means, and how to adopt strategic thinking. You'll prepare answers to interview questions by leveraging your own experiences and learnings. Example:"Should company X expand in &lt;AI-feature&gt;?"

Strategy Insight

We'll briefly touch on other themes such as: Cross-functional Impact, Culture Fit, Take-home exercises but these will not be the focus on this 4h workshop

Other common types of interview themes

Practice live: get the skills, rubrics, frameworks & confidence you will need to succeed in your AI PM interview for Big Tech.

Dr. Marily Nika

AI Product Lead @ Meta, ex-Google, TED AI Speaker, Harvard Business School

Cohort 6

✅ Confidently break down complex business problems ✅ Structure clear, compelling responses in real-time ✅ Think and communicate like a seasoned consultant If you have any questions about the course, please reach out to me at gpitchuka@gmail.com What you will learn? Week 1: Foundation Builder - From Rookie to ReadyMaster the fundamentals of consulting, from industry insights to core problem-solving frameworks. You'll learn MECE principles, pyramid principle, and our proven case-solving blueprint. We'll begin with profitability cases—the most common type—and help you craft your consulting CV. Week 2: Case Commander - Getting into the GameLevel up your case-solving abilities through diverse consulting challenges. From guesstimates to market entry, M&amp;A, and abstract cases, you'll build confidence across every case type. Plus, master the art of writing compelling consulting cover letters.We'll also cover how to tackle FIT or behavioral interview questions. Week 3: Case Champion - Mastering the CraftPut your skills to the test in a real-world simulation. Working in small groups, you'll solve complex client problems and deliver a final presentation that demonstrates your ability to think and perform like a true consultant. Private cohort sessions are available for business schools and universities. Career services or placement coordinators are welcome to contact me at gpitchuka@gmail.com Similar workshops have been conducted for students at Monash University and the University of Melbourne, and now this course is publicly available on Maven.

Transform from case interview novice to confident consultant-ready candidate

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Saturday & Sunday

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly cases

Aspiring consultants targeting McKinsey, Bain, BCG, Big4, or boutique firms.

MBA students &amp; undergraduates preparing for consulting interviews.

Professionals &amp; career switchers aiming to break into management consulting.

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

10x improvement in case solving skills by the end of the course

Learn strategic consulting approaches and develop structured thinking to tackle complex business problems effectively.

Apply proven tools and methodologies used by top consulting firms to break down and solve challenging cases.

Enhance your analytical and critical thinking abilities to approach cases with confidence and precision.

Learn frameworks, problem-solving techniques, and strategies to ace consulting case interviews and land your dream consulting role.

business analytics