About William
William Arruda is a keynote speaker, bestselling author, and personal branding pioneer. Often described as the father of personal branding and widely regarded as its leading voice, he has been shaping the field longer than anyone else. Named the world’s #1 branding expert by Global Gurus, he has helped more than 2 million professionals across 60+ countries stand out and grow their brands. A Senior Contributor at Forbes, his work on personal branding and leadership has reached over 12 million readers. Today, William is at the forefront of helping professionals use AI to elevate their brands, amplify their voice, and stay relevant in a rapidly changing world. His work blends clarity, authenticity, and smart use of technology to help people become known, trusted, and chosen.
Courses
Multi-day, guided programs to get real results
AI Powered Personal Branding
This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen.
Captivate in Virtual Presentations & Meetings for Leaders and Professionals
Stand out, inspire action, and build your reputation with virtual presentations that showcase confidence, clarity, and authentic leadership.
Grow Your Thought Leadership with AI
Learn how to leverage AI to elevate your voice, grow your influence, and build thought leadership that enhances your personal brand.
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
AI + YOU: Build a Powerful Personal Brand with AI
Deliver Captivating Virtual Presentations and Meetings
Deliver Captivating Virtual Presentations and Meetings
AI + YOU: Build a Powerful Personal Brand with AI
How to Amplify Your Thought Leadership (Without Burning Out)
Deliver Captivating Virtual Presentations and Meetings
Services
Get direct, personalized support
PERSONAL BRAND COACHING FOR LEADERS: 6-Month Private Advisory
6-month customized, one-on-one program to clarify your brand, amplify your voice, and grow your leadership impact.
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PERSONAL BRAND COACHING FOR LEADERS: 3-Month Accelerator
A 3-month program to define your personal brand, sharpen your message, and build a clear plan to increase your success
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PUBLIC SPEAKING COACHING - Delivered Online
Build confidence, sharpen delivery, and own the room with coaching that elevates your presence and impact
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PUBLIC SPEAKING COACHING Delivered Online + In-Person
Build confidence, sharpen delivery, and own the room with coaching that elevates your presence and impact.
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