
William Arruda
Personal Branding Pioneer. Speaker. Author. Consultant to Senior Leaders
This program is designed for professionals who want to become paid speakers or grow an existing speaking business. It combines personal branding, positioning, and practical business-building strategies. I’ll share with you what I learned from 25+ years on the speaking circuit.
What you gain:
A clear speaking niche and positioning
Signature talks that attract opportunities
A roadmap to generate paid speaking engagements
What we work on:
Defining your speaking brand and topic areas
Crafting signature keynotes and workshops
Building your speaker platform and assets
Pricing, packaging, and pitching your work
Leveraging content and visibility to attract opportunities
Outcome:
You leave with a clear path to building a sustainable speaking business and the tools to start generating opportunities.
8, one-on-one coaching to design and grow your speaking business
Definition of your speaking niche and positioning so you stand out
Development of your signature topics and compelling talk titles
Guidance on packaging, pricing, and presenting your offerings
A clear strategy to attract paid speaking opportunities
Proven approaches to increase visibility and build demand for your voice
Tools to leverage your network, content, and platform for bookings
Feedback on your speaker positioning, materials, and outreach
A practical, step-by-step roadmap to build a sustainable speaking business
A strategy for using speaking as a content engine

I’ve built a global speaking career and helped countless professionals do the same. I show you how to position your ideas, package your expertise, and attract opportunities without relying on cold outreach or guesswork. This is about building a speaking business that is authentic, sustainable, and aligned with who you are. Public speaking has been my main source of revenue for the past 25 years. I will share with you exactly what I have learned.
Who is this program for?
Professionals who want to turn speaking into a revenue stream or grow an existing speaking practice. Coaches, consultants, and influencers who want to add speaking to their offerings.
What will I walk away with?
A clear speaking niche, signature topics, positioning, and a strategy to attract paid opportunities.
Do you help with pricing and packaging?
Yes, we cover how to position, package, and price your speaking for the market.
Will I learn how to get booked?
Yes, including outreach, relationships, visibility strategies, and leveraging your network.
Is this only for full-time speakers?
No, many participants build a speaking business alongside their primary role.
How are sessions scheduled?
We’ll coordinate times that work for you and adjust as needed.
Are sessions virtual or in person?
Most sessions are virtual, making it easy to work together from anywhere.
Do you customize the program?
Yes, every engagement is tailored to your goals, challenges, and opportunities.
What makes this different from other programs?
You get direct access to me, a proven framework, and a highly personalized approach.
What kind of commitment is required?
The more you put in, the more you get out. Expect to apply what we discuss between sessions.
$7,500
USD
Build a profitable speaking business, refine your message, and attract paid opportunities with confidence