PERSONAL BRAND COACHING FOR LEADERS: 6-Month Private Advisory

Work one-on-one with William Arruda to uncover, articulate, and activate a personal brand that reflects your true value and accelerates your success. William has partnered with hundreds of C-level executives and business owners to help them stand out, lead with authenticity, and create new opportunities.

This is a highly customized, high-touch advisory experience designed around your goals, schedule, and leadership context.

What you gain:

• Deep clarity on your unique value and leadership identity

• An authentic, differentiated brand that sets you apart in a crowded market

• A clear, actionable roadmap to move from where you are to where you want to be

What we work on (tailored to you):

• Brand discovery and awareness

• Competitive positioning and differentiation

• Leadership brand narrative and messaging

• Authentic leadership and team engagement

• Digital presence and visibility strategy

• Thought leadership platform and content strategy

• Public speaking and executive presence

• Reputation building and influence expansion

Outcome:
You leave with a powerful, authentic brand and a practical action plan you can execute immediately to grow your visibility, credibility, and impact.

• 24 one-on-one coaching sessions with me, fully tailored to your goals

• Ongoing connection and support between sessions to keep you moving forward

• A comprehensive personal brand audit to uncover how you’re perceived today

• Practical tools, tip sheets, and resources you can use immediately

• A fully updated, captivating LinkedIn profile that reflects your true value

• A detailed digital brand analysis to strengthen your online presence

• A customized 6-month thought leadership plan to build visibility and credibility

• Real-time feedback and guidance as you apply what you learn

• A clear, actionable roadmap to move you from where you are to where you want to be

If you want clarity fast, this is where I come in. I help you cut through the noise, focus on what truly sets you apart, and turn that into a clear, compelling brand you can act on right away. I’ve been in the field of personal branding longer than anyone and have worked with hundreds of senior leaders to align who they are with what they do. This program is focused, efficient, and built to create real momentum quickly.

What results can I expect?
You’ll gain clarity on your brand, a strong leadership presence, and a plan to increase visibility and influence.

How is this program structured?
It’s a customized one-on-one experience with sessions scheduled around your availability and goals.

Who is this best for?
Senior leaders, executives, and high-potential professionals ready to elevate their impact.

What will we focus on?
Brand clarity, differentiation, thought leadership, digital presence, and leadership communication.

Is there support between sessions?
Yes, you’ll have guidance and resources to keep momentum between our conversations.

How are sessions scheduled?
We’ll coordinate times that work for you and adjust as needed.

Are sessions virtual or in person?
Most sessions are virtual, making it easy to work together from anywhere.

Do you customize the program?
Yes, every engagement is tailored to your goals, challenges, and opportunities.

What is the difference between personal brand coaching and executive coaching?
Executive coaching focuses on performance, leadership effectiveness, and achieving business goals. Personal brand coaching goes deeper into how you are perceived, what makes you distinctive, and how you consistently show up so people recognize your value and choose you for opportunities.

What is authentic leadership?
Authentic leadership is leading in a way that is true to who you are. It’s grounded in self-awareness, clarity of values, and consistency between what you say and how you act. It builds trust, strengthens connection, and inspires people to engage at a higher level.

What makes this different from other programs?
You get direct access to me, a proven framework, and a highly personalized approach.

What kind of commitment is required?
The more you put in, the more you get out. Expect to apply what we discuss between sessions.