Grow Your Thought Leadership with AI
4 Weeks
·Cohort-based Course
Learn how to leverage AI to elevate your voice, grow your influence, and build thought leadership that enhances your personal brand.
Grow Your Thought Leadership with AI
4 Weeks
·Cohort-based Course
Learn how to leverage AI to elevate your voice, grow your influence, and build thought leadership that enhances your personal brand.
Featured in
Course overview
Use AI to amplify your ideas, grow your audience, and build authority.
AI is changing how ideas spread. Thought leaders who know how to use it have an unmatched advantage. This four-week interactive program will show you how to combine smart AI tools with proven thought leadership strategies so you can grow your influence without sacrificing your sanity.
You’ll learn how to define your thought leadership platform, build a trusted community, and become “selectively famous” for the ideas that matter most. You’ll practice writing and publishing with the support of AI, discover how to use technology to scale your impact, and create a sustainable plan that allows you to lead the conversation while protecting your time and energy.
Along the way, you’ll get hands-on guidance from William Arruda and Deborah Grayson Riegel. They’re two globally recognized experts in personal branding,
communication, and leadership. With live sessions, AI demos, and the option for one-on-one coaching, you’ll leave with practical tools, new confidence, and a roadmap for using AI to amplify your ideas and strengthen your personal brand.
By the end of the course, you won’t just understand AI, you’ll know how to make it your thought leadership partner, helping you expand your reach, inspire your audience, and establish your authority.
Who is this course for
01
Coaches and Consultants who want to use AI to share expertise more widely, attract the right clients, and strengthen their reputation.
02
Executives who seek to leverage AI to share ideas that inspire, engage their teams and stakeholders, and position themselves as experts.
03
Salespeople and Customer-Facing Staff who want tools to craft compelling messages, showcase their insights, and open doors to new clients.
04
Professionals at any level who want to boost their career growth and advancement by standing out from the competition.
05
Board members who want to bring (positive) attention to the mission, vision, and impact of the organizations they serve.
What you’ll get out of this course
Understand Effective Thought Leadership
Learn what effective thought leadership is and what it’s not. You’ll also learn why it matters now more than ever.
Build Your Thought Leadership Community
Explore ways to identify, grow, and nurture the right network.
Become Selectively Famous
Learn the secret behind limiting your target audience to the ideal community of stakeholders.
Master Writing and Publishing
Discover practical ways to share your ideas in print, online, and on stage.
Maximize the Power of Video
Learn the right ways to use video and other rich media to stand out and get noticed.
Become a Successful Thought Leader without Feeling Overwhelmed
Identify strategies to scale your presence sustainably with AI, including using the “Be Lazy” approach to thought leadership.
Make It Happen
Craft your action plan and leave with tools, templates, and confidence.
What’s included
Live sessions
Learn directly from William Arruda & Deborah Grayson Riegel in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Self-paced video content
A video content series with lifetime access complements your learning
One-on-one coaching option
Get special pricing on personalized guidance from William or Deborah to refine your strategy.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Jan
8
Define Your Thought Leadership Platform
Week 2
Jan
15
Build Your Community and Become “Selectively Famous”
Week 3
Jan
22
Create and Share Compelling Content — With AI as Your Partner
Week 4
Jan
29
Scale Your Impact and Sustain Your Thought Leadership
Post-course
Optional One-on-One Coaching
What people are saying
Alena
Paul
Marc
Melissa
Meet your instructors
William Arruda
William Arruda
William Arruda is a globally recognized pioneer in personal branding, credited with transforming the concept into a global industry. With over two decades of experience in the field, he has worked with a diverse range of clients, including CEOs, career-minded professionals, coaches, and consultants. His personal branding products and methodologies have been used by millions worldwide.
William has delivered keynotes and learning experiences for some of the world's most revered brands, including American Express, Google, Gucci, BP, LinkedIn, Nestlé, and Microsoft. His insights have been featured in 1,000+ publications, including Time, Fast Company, The Financial Times, GQ, and The New York Times. As a Senior Contributor to Forbes, his column on personal branding, leadership, and careers has garnered over 12 million views.
An accomplished author, William has written three definitive books on personal branding, including Digital You, Career Distinction, and Ditch. Dare. Do! His contributions to the field have earned him the title of the World's #1 Branding Expert by Global Gurus in both 2022 and 2023.
Find him online at:
forbes.com/sites/williamarruda/
Deborah Grayson Riegel
Deborah Grayson Riegel
Deborah Grayson Riegel is a keynote speaker, executive coach, and consultant who has taught leadership communication for Wharton Business School, Duke’s Fuqua Business School, Columbia Business School’s Women in Leadership Program, and the Beijing International MBA Program at Peking University.
She writes on leadership communication and presentation skills for Harvard Business Review, Inc., Psychology Today, Forbes, and Fast Company, and has been featured in Bloomberg Businessweek, The Wall Street Journal, and The New York Times. Deb's article, "Don't Underestimate the Power of a Walk" is in the Top 5 all-time most shared Harvard Business Review articles.
Deb is currently writing her 10th book, and is already the author of “Go to Help: 31 Strategies to Offer, Ask for, and Accept Help” and "Overcoming Overthinking: 36 Ways to Tame Anxiety for Work, School, and Life" and consults and speaks for clients including Amazon, Google, Healthcare Businesswomen’s Association, Johnson & Johnson, KraftHeinz, L’Oreal, Novartis, PepsiCo, and The United States Army.
When Deb isn't working, she is hanging out with her husband Michael, kids Jacob and Sophie, and rescue dog Nash. She loves true crime, the history of Saturday Night Live, gardening, dark chocolate, and Chapsticks.
You can find her online at:
https://www.linkedin.com/in/deborahgraysonriegel/
https://www.youtube.com/@Deborah-Grayson-Riegel
Join an upcoming cohort
Grow Your Thought Leadership with AI
Cohort 1
$1,995
Dates
Payment Deadline
Course schedule
4-6 hours per week
Thursdays
11:00 am - 12 pm EST
Starting Jan 8 , 2026
Weekly projects
2 hours per week
To turn learning into action, there will be 'home-play' between sessions, which will be reviewed in the following live session.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Grow Your Thought Leadership with AI
Cohort 1
$1,995
Dates
Payment Deadline