Optimize your LinkedIn to boost visibility, credibility, and impact
Using a proven 3-step process, you’ll build a presence that reflects who you are, what you do best, and why it matters.
Step 1: Your Profile
Your LinkedIn profile is your digital first impression. Learn how to create a profile that is authentic, compelling, and designed to attract the right people and opportunities. Avoid the biggest mistake people make when building their profile, and learn the most powerful LinkedIn feature that most people aren’t using.
Step 2: Your Network
Success on LinkedIn is built on relationships. You’ll develop a clear, intentional approach to building and nurturing your network. This is not about collecting connections. It’s about creating meaningful, mutually valuable relationships. You’ll define your connection strategy and build a plan to grow and engage the right network to achieve your goals.
Step 3: Your Thought Leadership
LinkedIn is one of the most powerful platforms for sharing your expertise and building a following. You’ll learn what to say, how to say it, and how to stay visible without it taking over your life. You'll explore ways to use AI to increase efficiency while remaining authentic and relatable.
What you’ll learn
You'll learn the secrets to building a LinkedIn strategy that helps you reach your goals. You leave with a polished profile and action plan.
Apply the latest LinkedIn best practices to get more profile views, engagement, and opportunities.
Build a profile that clearly communicates your value and motivates others to connect, engage, and take action.
Learn proven strategies to expand your reach, deepen relationships, and create new opportunities.
Create a sustainable plan for sharing insights that increase your influence and professional reputation.
Use AI strategically to accelerate content creation while maintaining your unique voice and expertise.
Workshop agenda
Welcome + Workshop Overview + LinkedIn Foundation
Set expectations, outcomes, and how the day will flow. Understand the LinkedIn, Google, and AI connection and the power of your digital brand.
Session 1: Craft a Captivating Profile
What makes a profile compelling, credible, and complete? Master the Big 3. Create an About that gets viewers to want to learn more. Use the underutilized feature that showcases your brilliance.
Work Session 1: Profile Makeover
Hands-on time to update and strengthen your profile. Get immediate feedback on your profile.
Session 2: Build An Effective Networking Strategy
How to build and nurture the right relationships. Get your network up to date and learn techniques to attract new followers. Set your goal for followers and connections.
Work Session 2: Define Your Networking Strategy
Create your connection plan, outreach approach, and attraction plan.
Lunch Break
Take time to let the learning set in...
Session 3: Expand Your Thought Leadership
What to share, how to stay visible, and where AI fits in. Explore 8 techniques to increase efficiency and maximize impact. Learn how to turn one piece of content into a year's worth of visibility.
Work Session 3: Create Your Content + Visibility Plan
Establish your communication strategy and content roadmap. Apply the Strawberry Test, sharing approach, and Be Lazy technique. Learn how to measure impact.
Wrap-Up + Next Steps
Key takeaways, Q&A, and action commitments.
Learn directly from William
William Arruda
Personal Branding Pioneer. Author. Speaker. LinkedIn Expert.
Who this workshop is for
Leaders
You know that visibility is part of the job. You’re not just responsible for results, you’re responsible for being seen and trusted.Superstars
You're great at what you do… but not enough people know it. Stop being the best-kept secret. Start attracting opportunities.Thought Leaders
You have valuable ideas, but you aren’t getting noticed. Turn your expertise into influence and followers.
What's included
Live sessions
Learn directly from William Arruda in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$397
USD