Personal Branding Pioneer

Here's the leadership promotion paradox: To land a leadership role, you need leadership experience. But how do you get that experience when nobody has given you the role?
The answer? Stop waiting for permission to lead.
You don't need a fancy title, a team reporting to you, or a corner office to demonstrate leadership. You can start right where you are.
In this interactive workshop, you'll learn how to build your leadership reputation long before you receive the title.
You'll discover how to move beyond being seen as a dependable doer and become known as someone who inspires others, takes initiative and solves problems.
Using my Think. Act. Be Seen. framework, you'll identify your leadership strengths, practice ways to demonstrate leadership in everyday situations, and develop a personal plan for making your leadership potential visible.
During the session, you'll reflect, practice, share ideas, and apply what you learn to real situations at work.
You'll leave with actionable tools, greater confidence, and a personalized plan to start building your leadership brand immediately.
Because the best time to start being seen as a leader isn't after you get promoted. It's before.
Go from being seen as a dependable doer to a recognized leader by building influence, demonstrating leadership, & making your impact visible
Move beyond completing tasks to thinking strategically, seeing the bigger picture, and creating meaningful impact.
Practice ways to take initiative, contribute in meetings, solve problems, and lead change without formal authority.
Strengthen relationships, inspire others, and become someone colleagues and decision makers turn to and trust.
Make your contributions visible and create a personal action plan that positions you for future leadership opportunities.
Leadership starts with how you think, not where you sit on the org chart. Identify the mindset shifts that distinguish leaders from doers, assess your leadership strengths.
Discover how to demonstrate leadership in meetings, projects, relationships, and moments of change. Practice taking initiative, asking powerful questions, and influencing without authority,
Doing leadership work is essential. Making it visible is equally important. Discover how to communicate your contributions, build relationships with decision-makers, and use LinkedIn strategically.
Turn insights into action. Create your personalized 30-day leadership plan, identifying what you'll think differently, how you'll act, and what you'll do to make your leadership contributions visible.

Author. Speaker. Forbes Contributor. AI Enthusiast.

Individual Contributors Who Are Ready for More
You're a superstar contributor, but you're ready to demonstrate your leadership potential.
Tech Professionals Who Want More Influence.
Get your ideas the attention they deserve. Learn how to drive engagement & influence decisions.
Project Managers
You advance projects & deliver results, but your team doesn't report to you. Learn to build trust & lead without authority.

Live sessions
Learn directly from William Arruda in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
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Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$397
USD
11am–2pm EST