1-Day Personal Brand Upgrade, Powered by AI
William Arruda
Personal Branding Pioneer
Clarify your value, amplify your voice, and grow your visibility and presence
Your personal brand already exists.
The real question is: is it opening doors or quietly holding you back?
In today’s world, where AI is changing how we work, compete, and get noticed, being good at what you do is no longer enough. You need to be clear about your value, visible in the right ways, and consistent in how you show up.
Most people struggle with this. Not because they lack talent, but because they lack clarity and a system.
That’s what this course gives you.
In this highly interactive, one-day workshop, you’ll define your personal brand using a simple, proven framework and learn how to use AI to make the process faster, easier, and more effective.
You’ll walk away with a clear understanding of what makes you stand out, a compelling way to communicate it, and a practical plan to grow your visibility and opportunities.
No fluff. No jargon. No becoming a content machine.
Just a smarter, faster way to build a brand that works for you.
Workshop agenda
- 10:00AM EDT
Welcome + Workshop Overview
Discover the new reality of personal branding. Standing out is harder and more important than ever. Quick audit: how does your brand show up today?
- 10:15AM EDT
Step 1: KNOW - Discover Your Brand
Identify your strengths, differentiators, and values. Exercise: Define your brand attributes. Identify your peers/competitors. Describe your target audience.
- 10:45AM EDT
KNOW (continued) - Use AI to Get Brand Clarity
Craft AI prompts to uncover brand patterns, themes, and language. Live demo + guided prompts.
- 11:15AM EDT
SHOW – Tell Your Compelling Story in the Real and Virtual Worlds
Turn your brand into clear, compelling messaging. Draft your positioning and narrative. Exercise: Craft a captivating elevator pitch and write your authentic bio. Draft your LinkedIn About.
- 12:45PM EDT
SHOW – Where and How to Show up
Master in-person and online meetings (they're powerful brand builders). Exercise: Craft your networking plan (how to build and nurture your community).
- 1:00PM EDT
Break
Time to relax and focus on something other than your brand!
- 1:30PM EDT
GROW – Expand Visibility and Opportunity
Explore simple strategies to expand your reach/bolster credibility. Learn 8 secrets for amping up your brand without it taking over your life. Exercise: Identify one new communications activity.
- 2:15PM EDT
Grow (continued): Apply AI
Learn the right way to use AI to stand out and not contribute to the slop. Develop your 6-month social media communications plan.
- 2:45PM EDT
Q&A and Action Commitments
Let's discuss what's on your mind. Create your prioritized action plan and discuss ideas for being accountable. Share your #1 priority.
What you’ll learn
Build a compelling personal brand and use AI to grow your visibility/opportunities. Know exactly what you need to do to achieve your goals.
Identify your brand values, purpose, and superpowers
Understand what sets you apart from your peers
Get clear on your stakeholders and what makes you relevant and compelling to them
Learn how to tell your story in person and online
Craft a magnetic brand bio and LinkedIn profile
Communicate your value with clarity and confidence
Understand how to keep people engaged in virtual meetings (the 3 Ms)
Demonstrate leadership skills in meetings
Learn how to deliver branded presentations that open doors and build relationships
Learn the eight techniques for maximizing visibility without social media taking over your life
Use the "be Lazy" approach to grow followers and promoters
Understand what media to use when so you can achieve your career objectives
Learn directly from William
William Arruda
Personal Branding Pioneer. Author. Speaker. AI Enthusiast.
Who this workshop is for
Leaders and Career-minded Professionals
You’re good at what you do, but not enough people know it. You seek more visibility and recognition.
Consultants and Coaches
You know personal branding matters, but you’ve never had a structured way to define and communicate yours.People in Career Transition
You’re at a career inflection point. You want to grow or pivot and need a clearer way to position yourself.
What's included
Live sessions
Learn directly from William Arruda in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
$397
USD