Learn how to reverse engineer $100 million startup ideas.

There are wonderful and scalable product ideas everywhere. But spotting them can be a challenge.  


Transform how you see the world.


Sam Parr (Founder of The Hustle, My First Million)
Gagan Biyani (Founder & CEO at Maven)

with

Sam Parr (Founder of The Hustle, My First Million), Gagan Biyani (Founder & CEO at Maven)

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The Ideation Bootcamp is a 3-day virtual lecture series and private community for anyone who wants to build a product and company that can scale to a $100m a year in revenue.

Why take the Ideation Bootcamp?

01

Building a $100m/year product is like writing a hit song.


Writing a hit song looks like an unpredictable art that only geniuses understand!


But here's the thing: most hit songs have a ton in common. Similar chords, song structure, recorded in a major key, and with the vocals out front. 


Maybe there is some science to it after all...

02

Building a business that customers love is the same thing...


From the outside, it looks like a random process that (hopefully) results in a successful and profitable product.


But like songwriting, it's part science that few people understand.

03

We've built companies that've sold +$100m dollars worth of products.


There was a lot of luck (and art) involved, that's for sure. 


But there was also a systematic process we went through to generate ideas, and deciding which were viable and which were not. 

04

Here's how to increase your chances of building a successful product


There's a process that you can implement early on, during your ideation phase, that can significantly increase the chances of building a successful product and business.


It's not guaranteed, obviously.


But we've learned ways to research and spot ideas that can dramatically increase the likelihood of success.


That's exactly what this course is.

05

We're inviting you to participate in the Ideation Bootcamp


This program teaches a framework for finding interesting ideas, deciding which ones can be big, and getting early traction


Whether you're an employee at an existing company or you're starting from scratch on your own...we want to help save you years of building something that no one actually wants.


Join today.

Meet your instructor

Sam Parr (Founder of The Hustle, My First Million)
Sam Parr (Founder of The Hustle, My First Million)
Founder of The Hustle

Sam founded The Hustle, an information brand that sold to HubSpot for tens of millions. He's also bought and sold a handful of small companies ranging from $100k to $10m. He's the host of the podcast My First Million.

Gagan Biyani (Founder & CEO at Maven)
Gagan Biyani (Founder & CEO at Maven)
Founder of Udemy + Maven

Gagan founded Udemy, a $3 billion education company. He also started Sprig, a meal delivery startup that raised $60m. And of course, he founded Maven...the platform that this course is built on :).

What others are saying...

        Sam deconstructs businesses unlike anything I’ve ever seen. Plus he’s great at explaining things in a simple way. Machine!
Shaan Puri
Shaan Puri
Entrepreneur
        Sam and Gagan are two of my go-to brainstorming friends. They have an exceptional knack for working through the idea generation process and developing a plan of attack for execution.
Sahil Bloom
Sahil Bloom
Investor
        If I were starting a new business today, then the most valuable resources I could think of for coming up with a new business idea would be Trends.co and the My First Million podcast - both created by Sam. In this course he shares the frameworks behind coming up with all these awesome ideas.
Jack Smith
Jack Smith
Founder Vungle (Acquired for ~$800 million)
        One of the biggest errors one can make is taking advice from the wrong person. Sam’s one of the few people I listen to when it comes to business strategy.
Codie Sanchez
Codie Sanchez
Entrepreneur
        Gagan has continually impressed me as an entrepreneur. He has incredible range - from building beautiful products at Sprig to being a hands-on growth marketer at Lyft. I've always enjoyed my conversations with him on business strategy and product design.
Logan Green
Logan Green
Founder of Lyft
        These deep insights would take years, if ever, to learn on my own. The selfish part of me never wants you to put on another course like this again. It's that good.
Greg
Greg
Past student (Summer, 2020)
        I am a traditional service business owner and have grown one business to $5 million and currently started another. They showed me a new method to it to getting things going - and honestly my mind's blown.
Will
Will
Past student (Summer, 2020)
        We’ve spent a bunch of dinners brainstorming different business stuff. I ended up using a bunch of the frameworks, which helped us bootstrap to nearly $20m in revenue.
Jason Yanowitz
Jason Yanowitz
Founder Blockworks, media company with $20m in revenue
        Sam knows the most intricate details about the most obscure companies. I have no idea what his process is for researching, but he always finds things no one else does, and makes it all look obvious in hindsight.
Jack Butcher
Jack Butcher
Entrepreneur
        Sam is so good at coming up with business ideas that it stresses me out.
Andrew Wilkinson
Andrew Wilkinson
Owner of Tiny, a collection of businesses that does over $100m/year.
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Learn the framework that'll save time, money and heartache.


Like how to spot and research big ideas and, more importantly, avoid losing ones.


Our goal? Increase your chances of building a hugely successful product before you even start.

Key outcomes

Learn the framework that'll save time, money and heartache.

Learn how to discover big ideas. A Framework for which ideas are viable and, more important, which are not! 


Our goal? Increase your chances of building a hugely successful product before you even start.

Research frameworks for spotting opportunity.

You’ll see the exact process used for vetting different ideas. The same process used before founding Udemy and other startups. 


And you’ll get case studies of how successful startups went through the same process.

Finding the Hook

The A-ha! moment. We like to call it "the angle". A successful product may have multiple angles, but it least needs one. This angle becomes your wedge helps you break into a market. 


You'll learn how to spot potential angles during the ideation phase.

Business model engineering

Two products can be exactly the same. And yet, one can be a 10x bigger business with happier customers. One of the secrets? Price and positioning.  


We'll explain how to analyze different business models and decide which one is best.

Course syllabus

01

Market Mining: Spotting Demand

How to identify opportunities in markets, analyze the competitive landscape and decide which markets to tackle.


You'll learn practical ways to research and spot ideas.

02

The Riskiest Hypothesis - Finding The Wedge

Nailing the specific angle you'll use to tackle the market and evaluating that angle using our customer discovery methodology.


Every great business starts somewhere...and that's the most important part.


You'll learn the perfect place to start.

03

Idea and research frameworks

Once you figure it out, spotting opportunities comes natural. You see ways to build just about everywhere.


We'll walk through different research methodologies but also deconstruct different businesses and loads of case studies.

04

Q+A

At the end of the course, we'll have a dedicated time for question and answer as well as a time to go through anything you'd like!

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We're keeping cohorts small to make sure it feels intimate.


So, if interested, join me today before we're sold out.

Course schedule

4-6 hours per week
  • Weekdays
    7:00pm - 9:00pm EST

    We'll have a 2 hour event each day this week. The main sessions will be Tuesday-Thursday. Monday will be an optional intro and Friday is for Q&A

  • May 2 to May 6, 2022
    10 hour commitment

    Each lecture stands alone and will be recorded, so you will absolutely be OK if you miss some sessions or want to attend part of it async. That said, the magic will be attending live so we hope to see you there!

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Course happens Tuesday, Wednesday, Thursday and Friday at 7:00pm ET. Recording will be available.

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