Rapid Experimentation for Product Managers: Know Before You Build
Learn rapid experimentation to validate product ideas in-market, reduce risk, & build what customers want, saving time and money.
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Course overview
Master Rapid Experiments-Validate Product Ideas, Reduce Risk, Build What Matters
In today’s fast-paced, uncertain markets, successful product managers must validate ideas quickly and efficiently to stay ahead. This course, Rapid Experimentation for Product Managers, equips you with the essential techniques to test and refine concepts before investing significant time and resources.
Brought to you by Moves The Needle, we've built the world's leading innovation practices, helping Fortune 100 companies launch products and drive business impact quickly. Now, this course brings those methods and mindsets, previously only available to our corporate clients, to you.
You’ll learn how to minimize risk by understanding customer preferences and make data-driven decisions throughout the product lifecycle. By mastering these rapid experimentation methods, you’ll ensure that your products align with market needs and deliver real value. You will also elevate your career potential with a unique, difference-making skill set.
Join us to build what truly matters—faster and smarter.
Who is this course for?
01
Product Managers: Learn to validate ideas quickly, minimize risk, and make data-driven decisions to build customer-focused products.
02
Innovation Leaders: Manage innovation pipeline by refining product ideas in-market with precision, ensuring alignment with customer needs.
03
Process Leaders: Master rapid experimentation to test concepts, save resources, and build efficiency.
What you’ll get out of this course
Master the approach we’ve guided Fortune 100 companies to adopt for driving innovation
Using our proven tools and methods, you will dramatically reduce time to market and product success.
Reduce risk by learning to identify, prioritize, and mitigate potential risks before full scale development
You will learn how to identify potential risks through hands on practice.
Gain insights to discover market opportunities and validate customer needs, ensuring your product drives business impact
Our unique "zoom & loop" approach help you ensure you nail the specific experiments needed to achieve product-market fit.
Develop a systematic approach and mindset for making data-driven decisions throughout the product lifecycle
Stay agile and pivot based on market evidence and evolving landscapes with rapid experimentation becoming a normal way of working.
What’s included
Live sessions
Learn directly from Kavita Appachu & Mike Kendall in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
2 live sessions • 48 lessons • 2 projects
Week 1
- 💥
The Entrepreneurial Spirit
- ✍️
Identifying entrepreneurial behaviors
Submit by Oct 11 - 📄
Rapid experimentation & lean innovation
- 📄
The 3 enablers of lean innovation
- 📄
What is rapid experimentation
- 📄
Why run experiments
- 📄
Risky Business
- 📄
Output from experiments
- 📄
Customer- Need Statement
- 📄
Going uncomfortably narrow
- ✍️
Creativity warm-up
Submit by Oct 15 - 📄
Go bold
- 📄
Brainstorm solutions
- 📄
Identify the bold solution
- 📄
Great job!
Igniting your Entrepreneurial Spirit
The Power of Rapid Experimentation - Overview
Zooming-in: Your Customer & Their Need
Refining Your Solution Idea
Week 2
- 📄
Ready for week 2?
- 📄
Experiments in the wild
- 📄
Rapid Experiment Tool introduction
- 📄
Rapid Experiment Tool – getting started
- 📄
Rapid Experiment Tool – brainstorming assumptions
- 📄
Crafting good assumptions
- 📄
Step 1: Brainstorming assumptions
- 📄
Step 2: Prioritize assumptions
- 📄
Understanding the hypothesis
- 📄
The signal: currencies and metrics
- 📄
How to select a currency & target metric
- 📄
Overview
- 📄
The smoke test
- 📄
The fake door/dry wallet test
- 📄
The imposter judo
- 📄
A high hurdle test
- 📄
The concierge test
- 📄
The Wizard of Oz test
- 📄
Prototypes
- 📄
Step 3: Document the hypothesis
- 📄
Step 4: Design the experiment
- 📄
Experiment guidelines
- 📄
Best practices
- 📄
A fun quiz
Oct
18
Interactive Session 1
Week 2: What to Expect
Prioritizing Assumptions
The Hypothesis Formula
Experiment Design: Types of Experiment
Setting Up Your Experiment
Running Your Experiment
Week 3
- 📄
Excited about experiment results?
- 📄
Why imperfect is okay
- 📄
Step 5: Document Outcomes
- 📄
Evidence-based decision making
- 📄
Step 5 (cont.): Decision and next steps
- 📄
Building your experimentation muscle
- 📄
History of experiments
- 📄
Honor the process
- 📄
Common obstacles
- 📄
Taking the first step
- 📄
You did it!
Oct
25
Interactive Session 2
Week 3: What to Expect
Interpreting Results
Making a Decision
Building the Experimentation Roadmap
Making it a Habit
What people are saying
Jörg Hächler
Shannon Wagers
Kathy Kirkendall
Aditi Gupta
Meet your instructors
Kavita Appachu
Kavita Appachu
As CEO of Moves The Needle, Kavita drives transformation and product innovation through customer-centric collaboration. She partners with companies of all sizes to tackle growth challenges, fostering new leadership skills and a culture of continuous innovation. Kavita has unlocked the entrepreneurial spirit in leaders and teams at organizations like Intuit, Target, Roche, Charles Schwab, AARP, USAA, Audible, and P&G, coaching them to embrace change, take risks, and deliver value-driven solutions.
Mike Kendall
Mike Kendall
Mike, a principal at Moves The Needle, is a seasoned global product innovation consultant, advisor, coach, and speaker, known for driving large-scale product, culture, and customer experience transformations across industries. He has partnered with leading brands like ING, Citi, Capital One, Intuit, Roche, Humana, P&G, USAA, Thomson Reuters, 7-Eleven, Google, and Amazon, guiding teams and leaders in adopting Human-Centered Design, Lean Startup, Agile, Strategy, Change Leadership, HR optimization, and Process Excellence.
Learning is better with cohorts
Real world, hands-on learning
Make progress on your product/market challenges as you learn
Develop skills and mindset
You will be focusing on methods, tools and mindsets to sustain this way of working and drive business impact
Learn with a cohort of peers
Learn and share with a community of like-minded people who want to learn and grow alongside you