All courses Business & finance

Igniting AI in Organizations

5.0 (42)

9 Days

Cohort-based Course

From inspiration to implementation: concrete strategies to drive AI adoption across your organization

Igniting AI in Organizations

5.0 (42)

9 Days

Cohort-based Course

From inspiration to implementation: concrete strategies to drive AI adoption across your organization

Hosted by

Marco Andre

AI & Marketing Executive, Keynote Speaker, Published Author. Ex-Google, P&G.

Marco Andre

AI & Marketing Executive, Keynote Speaker, Published Author. Ex-Google, P&G.

Previously at

Course overview

Discover how to land and expand AI in your company, department or team.

Everybody is talking about AI, but you struggle to see how AI could ever help you in what you do in your own day-to-day work.

You're not alone. Many of us don't know where to start to land it in our own spheres of influence.

Whether you are a corporate executive, startup founder or company director, this course is for you.

It will take you from the AI hype to practical implementation, with tangible steps to harness the transformative potential of AI to drive tangible outcomes for your business.

Without technical jargon, a strategic mindset and real-life examples that will save you time the next day.

Marco has over 20 years of experience of growing brands in the world’s biggest companies - Google, Procter & Gamble, Novartis. He has trained and advised over 2,500 business leaders on landing and expanding AI for better and faster business results.

During these live, 2x 2-hour sessions, here's what you will get:

⚡ Understanding how AI is impacting the value chain of your business or function.

⚡ Real-life case studies and applications of AI in business.

⚡ The best AI tools to 10x your personal productivity as a leader.

⚡ Addressing common misconceptions about AI.

⚡ Key AI and Generative AI terms and models.

⚡ Ethical considerations in AI adoption and scaling.

⚡ How to partner for AI scaling - Build/ Buy/ Borrow.

⚡ Developing and scaling AI ideas and use-cases.

⚡ Driving AI capability, adoption and impact in your org.

⚡ Creating business impact in your bottom-line with AI.

Join Marco for an interactive, fun, practical, non-jargony, full-of-examples live course.

If you're interested in running a bespoke programme for your team, department or company, please reach out directly to marco@marcoandre.me.

Who this course is for

Business Leaders who want to get inspired and understand the impact of AI within their companies, functions and industries.

Company Directors looking to understand and take concrete steps to implement AI and drive business impact in their organizations.

Bridgers, who want to know the role AI will play in our lives, while taking an active role to bring business and tech together.

Business Leaders who want to get inspired and understand the impact of AI within their companies, functions and industries.

Company Directors looking to understand and take concrete steps to implement AI and drive business impact in their organizations.

Bridgers, who want to know the role AI will play in our lives, while taking an active role to bring business and tech together.

What you’ll get out of this course

Mastering AI fundamentals for business applications

Get a comprehensive understanding of key AI and Generative AI terms, concepts, and their relevance to business. Gain the ability to explain these concepts clearly and apply them in various business contexts, driving speed to market and profitability.

Analyzing AI's impact on business value chains

Learn to critically assess how AI is transforming different aspects of business operations and value chains. Develop skills to identify opportunities for AI integration within your specific industry or function, so you can get ahead of your competition.

Leverage AI for leadership productivity enhancement

Explore and master AI tools designed to boost your personal productivity as a leader in business. Get Marco's best tips on how to immediately implement these tools in your daily leadership tasks, so you can focus on what you do best - building businesses and leading people.

Understand customer interactions through the lens of AI

Understand AI's role in reshaping customer and consumer engagement. Develop strategies to leverage AI for improving customer experiences and relationships across various business scenarios - such as personalisation, content creation, customer support and FAQ generation.

Strategizing AI implementation and scaling

Gain expertise in evaluating different approaches (Build/Buy/Borrow) for scaling AI in organizations. Learn to create and execute effective strategies for driving AI adoption, capability development, and impact within your company.

Navigating ethical considerations in AI adoption

Develop a nuanced understanding of ethical implications in AI implementation. Learn to address and mitigate potential ethical issues, ensuring responsible AI adoption and scaling in your organization.

Crafting actionable AI use-cases and solutions

Develop concrete, tailored AI ideas and use-cases for your specific business needs. Design AI-driven solutions that create tangible business impact.

Implementing AI initiatives in your sphere of influence

Synthesize course learnings to create a practical, actionable plan for implementing AI initiatives in your company, department, or team. Develop the ability to lead AI transformation efforts effectively in your professional context.

This course includes

1 interactive live session

Lifetime access to course materials

5 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Nov 7—Nov 10

Nov

Igniting AI in Organizations - Live session (All Modules below will be covered)

Thu 11/73:00 PM—7:15 PM (UTC)

Week 2

Nov 11—Nov 15

Nothing scheduled for this week

Post-course

Introduction - How AI is impacting Business

2 items

Making AI work for Organizations

2 items

Strategies for AI Implementation and Scaling

1 item

5.0 (42 ratings)

What students are saying

Speaker Reviews

Marco's presentation style is direct, relatable, and jargon-free. It's no surprise that members of The AI Forum at The Conference Board found his AI workshop engaging and inspiring. They gave his keynote the highest rating so far.

Claudio Truzzi

AI Forum Director - The Conference Board

Marco uses creativity to solve the simplest problems and aces storytelling, which says a lot about his capability for sharing his vision and bringing people along for the challenge.

Joana Santos

Sales Director - Google

I attended Marco's talk on Gen AI. He's a fantastic speaker. His energy is contagious and he captivated the audience right from the beginning. He navigated through intricate concepts, providing clear insights and real-world examples that inspired the audience to know more - and do more.

Elen Barber

Chief Marketing Officer - Betway

Marco's keynote was eye-opening. His expertise on AI trends and organizational implementation is truly remarkable. As a speaker, Marco doesn't just inform - he ignites curiosity and inspires action. He excels at catalyzing leaders to seriously consider AI's role in their business and personal spheres.

Alyssa Fenoglio

VP, Global Head of Digital - TEVA Pharmaceuticals

Marco addressed our leadership team and within a few short hours, reshaped our team's mindset, producing immediate, actionable strategies to enhance the business. His dynamic facilitation approach made the session enjoyable and motivating for everyone. We continue to witness the impact of his work through ongoing discussions from the team.

Jan Reischek

CEO, ICUC-Dentsu

Marco was the inaugural keynote speaker for The Asia AI Forum. Marco’s energetic and visionary delivery was thought provoking and wide ranging. In a very short amount of time, he was able to get Forum Members with varying degrees of AI experience to envision ways in which AI could be leveraged for their organizations.

Dan Wong

CEO - Gift.Ed

I can't recommend Marco enough for a workshop or any thought leadership you need around AI for your business. From using real-world relevant examples, to a little honest self-deprecation from his personal experiences, all of our team members felt comfortable getting vulnerable with and inspired by Marco.

Erika Lovegreen

SVP Marketing - ICUC-Dentsu

I really appreciate Marco' bias to action approach, making things practical, keeping it honest and love the playfulness/humour he brings to his presentations.

Helio Fujita

CHRO, Fresenius Kabi

A story teller that takes the audience along for the ride. Super pragmatic and relatable… never a lecture. Humour and the ability to make topics relevant and actionable. Ah ha moments peppered throughout.

Mariah Edmondson

Global Marketing Director

Marco delivered a brilliant keynote at our EU Think Tank focused on "unleashing an AI-enabled organization". His ability to make complex topics like AI accessible and engaging is truly remarkable. He’s witty, insightful, and has a unique knack for keeping the audience captivated. Marco’s presentation left everyone inspired to explore AI.

Sammy Rashed

Strategic Advisor, Executive Coach

Meet your instructor

Marco Andre

AI & Marketing Executive, Keynote Speaker, Published Author. Ex-Google, P&G.

Marco is the Global Head of Marketing and AI Excellence at Novartis. For the last 2 years, he has trained and advised more than 2500 senior business leaders on all things AI.

Marco is a keynote speaker, Marketing & AI executive and a published author. He has worked 20+ years for some of the biggest brands and companies in the world - Google, Procter & Gamble, YouTube and Novartis.

Marco holds a General Management Programme from Harvard Business School, an MBA from ESADE Business School and an Executive Programme in Marketing from INSEAD.

Find out more about Marco here.