7 Weeks
·Cohort-based Course
In three 90-minute sessions, learn how to use AI to produce better internal communications in less time. Result: A working AI-powered system
7 Weeks
·Cohort-based Course
In three 90-minute sessions, learn how to use AI to produce better internal communications in less time. Result: A working AI-powered system
Previously at
Course overview
Over three 90-minute sessions, you’ll learn how to apply AI tools directly to internal communications and marketing communications so you can produce clearer, faster, more consistent messaging across teams. Each session combines live demonstrations, practical exercises, and ready-to-use templates so you walk away with real outputs, not just theory. By the end of the course, you will:
✅ Save hours each week by automating repetitive communication tasks like drafting updates, summarizing meetings, or rewriting content for different audiences
✅ Turn long, complex information into clear, short, audience-friendly messages using AI summarization and tone adaptation
✅ Build your own internal “AI communications agent” that can help write weekly updates, FAQs, onboarding content, or department-specific messages
✅ Use AI for consistency—voice, tone, and brand alignment across teams and channels
✅ Create templates and prompts you can share with your HR team so everyone benefits from what you build
✅ Develop a pilot plan to roll out AI-supported communications in your own organization, with ethical guardrails and human oversight
By the end of the course, you won’t just understand how AI can support internal communications — you’ll have a working system, ready to use the next day.
01
This course is designed for professionals responsible for keeping teams aligned, informed, and engaged — especially when time and resources
02
The Internal Communications Manager
You’re responsible for company-wide updates, newsletters, leadership messaging, and change-management
03
The Marketing or Project Manager
You’re constantly communicating updates about product launches, campaigns, timelines, or projects
Participants should be comfortable writing basic internal communications (emails, announcements
You’ll build a working AI-powered internal communications workflow.
By the end of Week 3, you’ll have a repeatable system that can draft messages, summarize long information, rewrite content for different audiences, and maintain tone consistency — saving you hours every week.
You’ll create a custom library of prompts and templates tailored to your organization
You’ll leave with reusable prompts for newsletters, leadership messages, onboarding content, FAQs, policy updates, and department-specific announcements so you never start from a blank page again.
You’ll build your first AI agent > your internal comms assistant.
You’ll design a lightweight agent that can help draft updates, answer common employee questions, rewrite content in the right tone, or generate weekly summaries — and you’ll learn how to run it responsibly with human oversight.
You’ll design a pilot plan to roll out AI-supported communications in your company.
You’ll learn how to test your workflow with real stakeholders, set ethical guardrails, maintain human oversight, and measure success with simple KPIs like time saved, engagement rates, and clarity of messaging.

Live sessions
Learn directly from Anne Cocquyt in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
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Paudy O Gorman
Megan Gross
Dr. Zahar Barth-Manzoori
Simone Friese
Anne Cocquyt is a Silicon Valley innovation leader, award-winning UC Berkeley faculty member, and the founder of The GUILD, where she has trained thousands of entrepreneurs, teams, and executives in using AI and rapid experimentation to accelerate their work. As a startup operator, product advisor, and bestselling author of Dare to Launch, Anne specializes in turning complex ideas into simple, practical systems that teams can implement immediately — even without technical backgrounds.
She has led innovation, communication, and transformation programs for global organizations, accelerators, and public agencies across the U.S. and Europe, helping teams adopt AI responsibly and effectively. Known for her hands-on teaching style, Anne focuses on real-world workflows, ethical guardrails, and tools that save time while improving clarity and engagement across teams.
In this course, she brings her experience as a founder, product instructor, and AI practitioner to show you exactly how to build an AI-assisted internal communications system you can start using the next day.
Join an upcoming cohort
Cohort 1
$1,995
Dates
Payment Deadline
4-6 hours per week
Tuesdays & Thursdays
1:00pm - 2:00pm EST
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
May 7, 2022
Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Cohort 1
$1,995
Dates
Payment Deadline