Subscriptions Growth
This course will take participants through the actionable steps needed to build, scale, and optimize a subscription-based business.
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Course overview
Learn to Build, Launch and Scale a Subscription Business
This course will take participants through the actionable steps needed to build, scale, and optimize a subscription-based business. Drawing directly from the "Subscriptions Growth Playbook," each module dives deep into strategies for acquisition, retention, monetization, and scaling. The course includes case studies, live Q&A, and collaborative projects to reinforce the learning experience.
Who is this course for
01
Aspiring Entrepreneurs. Anyone interested in building and scaling a subscription business (online or offline)
02
Entrepreneurs. Looking to switch your business to a subscription-based business.
03
Product & Growth Managers. Launching a subscription business within your company.
What you’ll get out of this course
Understanding Subscription Metrics (The Foundation of Growth)
- Grasp the critical metrics that drive subscription business success (MRR, ARR, CAC, LTV, and churn).
- Learn how to interpret and act on these metrics.
Subscription Acquisition Strategies (Winning New Customers)
- Define your target audience and craft irresistible value propositions.
- Master content marketing, SEO, and paid acquisition strategies.
Retention & Customer Success (Keeping Customers Happy and Loyal)
- Build a strong customer success framework.
- Develop effective onboarding and engagement strategies to reduce churn
Scaling Globally & Localising (Growing Beyond Borders)
- Learn how to adapt your product and marketing for global markets.
- Explore localization strategies for payments, content, and customer support.
Transforming into a Subscription Business (Building Long-Term Growth)
- Understand how to transition to a subscription model and the internal changes required.
- Build a subscription-first culture within your team.
What’s included
Live sessions
Learn directly from Zain Abiddin in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Introduction to Subscriptions
No module content yet
Nov
7
Introductions to Subscriptions Growth
Week 2
Nov
14
Subscriptions Growth Metrics
Thu 11/1412:00 AM—2:00 AM (UTC)
Subscriptions Growth Metrics
No module content yet
Week 3
- 📄
Untitled lesson
Nov
21
Engagement & Retention
Thu 11/2112:00 AM—2:00 AM (UTC)
Engagment & Retention
Week 4
Payments
No module content yet
Nov
27
Payments
Week 5
Monetisation & Going Global
No module content yet
Dec
5
Monetisation & Going Global
Week 6
Transforming into a Subscription Business
No module content yet
Dec
12
Transforming into a Subscriptions Business
Meet your instructor
Zain Abiddin
Zain Abiddin
Venture Scout @Headline VC, ex-Canva, Coursera, Shopify
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you