Go-to-Market with Confidence
5 Weeks
·Cohort-based Course
Build a defensible go-to-market strategy that drives meaningful pipeline and revenue for your SaaS.
Go-to-Market with Confidence
5 Weeks
·Cohort-based Course
Build a defensible go-to-market strategy that drives meaningful pipeline and revenue for your SaaS.
Course overview
Go-to-Market with Confidence
Gain leadership buy-in and buyer trust with a GTM strategy designed to increase sales velocity, win rate and team confidence.
In 30-days, you'll craft a go-to-market strategy your ICP will fall in love with.
Ideal for revenue professionals in the following job functions:
- Marketing Managers
- Product Marketing
- Senior AEs / Sales Managers
- Marketing CMOs, VPs and Directors
- Sales CROs, VPs and Directors
Enrollment grants access to the 30-Day GTM Challenge; a fun competition where you'll earn rewards by reaching success milestones throughout the course 🎁
This course is for you if...
01
You're a marketing or sales leader tasked with (co)-owning GTM strategy at your company.
02
Prioritising, sequencing and allocating funds for revenue programs is a hassle in your company.
03
You want to generate more pipeline and revenue every time your prospects interact with your brand.
Master key fundamentals to drive GTM strategy with purpose
Calculate market size and TAM with precision
Learn how to calculate the size of your market and total addressable market with pin-point accuracy.
Achieve true marketing, sales and leadership alignment
Build a shared target account list for all revenue teams to work from.
Craft messages which resonate with your ICP
Discover the value props that move the needle for your business and discard the rest.
Increase win rate across all competitive deals
Leverage key differentiators to deposition competitors and shift market narratives in your favour.
Revamp your pricing & packaging strategy
Run sophisticated market surveys to inform current and future pricing.
Create, capture and convert demand with purpose
Learn how to identify, prioritise and sequence GTM programs designed to drive qualified pipeline and revenue.
Go-to-Market with Confidence
What people say about David...
Kevan Lee
Jonathan Chan
Meet your mentor
David Oragui
Founder & CEO at Grow Hack Scale
I help go-to-market leaders and revenue professionals solve unique growth challenges.
Having led content, growth and product marketing at some of the world's fastest growing SaaS companies — I've seen firsthand how sales, marketing and leadership misalignment around GTM strategy stifles business growth, costing millions and drives employee turnover.
This course is designed to help busy revenue professionals bridge that gap as they create a GTM strategy their entire company can get behind.
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David Oragui is the founder and CEO of Grow Hack Scale — The GTM Design Company, with a mission to educate, inspire and empower the next generation of go-to-market professionals.
Course schedule
2-4 hours per week
Course Introduction
September 1st 2023 — 3:00pm - 4:00pm BST
Introduction to Go-to-Market with Confidence and The 30-Day GTM Challenge. Meet and greet your instructor and the peers you'll be working with over the next 30 days.
Guided, self-paced projects
1-2 hours per week
Build your GTM strategy with short, digestible lessons you can consume on demand. Implement the learnings on real-life projects you're already tasked with in your current role.
Weekly Live Q&As (Optional)
1 hour per week
Join our weekly, live Q&A sessions to get answers to your burning questions on GTM strategy, sales and marketing execution, budget planning, hiring, PLG and anything inbetween.
1:1s with David
30 minutes per week
Book time with me to walk-through your strategy and challenges in private, get personalised advice on your terms.
Earn rewards as you progress through the Go-to-Market with Confidence program
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30-Day GTM Challenge
Earn exciting rewards when you complete key milestones
Access Premium Software
Get access to the necessary tools and software for building a compelling GTM strategy.
Private Growth Club Community
Get 1 month unlimited access to Growth Club — our community for GTM experts to learn and grow in their careers