Product Marketing Black Belt - The Course

5.0

(4 ratings)

Β·

1 Day - 2 Weeks

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Cohort-based Course

Tried and tested, actionable knowledge to be the best PMM you can be. A 4-hour long course suitable for all levels, with Q&A πŸš€

Square
Amazon
Product Marketing Alliance
Product School

Last chance to enroll

3

days

15

hours

54

mins

Course overview

The A to Z of product marketing πŸ“–

Whether you're a novice or an experienced Product Marketing Manager, this 4-hour long program ensures you acquire the knowledge and tools necessary to be the very best PMM you can be.


Divided into 4 modules focused on specific PMM fundamentals, each session also includes 20 minutes of Q&A to make sure also get a chance to ask questions about interviewing and career development.


Ginevra 'Ginny', your instructor, is a seasoned, multi award-winning Senior PMM with an all-tech background across EMEA and APAC, as well as an Advisor and Mentor to tech startup founders at Techstars. She is a regular speaker at PMM summits and has created and taught product marketing courses at Product Marketing Alliance, Product School and Product Heroes, to more than 300 PMMs.

Who is this course for

01

Aspiring Product Marketing Managers from all backgrounds.

02

Solo PMMs who are looking for a more structured way to make the most out of their day.

03

Senior Product Marketers who want to elevate their PMM skills.

What you’ll get out of this course πŸ…

Ace Research and Understand Your Market and Your Users

πŸ”¬ Learn top research techniques for gathering valuable data.

πŸ“š Gather feedback through surveys, interviews, and transactional channels.

❓ Structure questions and interviews for powerful insights.

βœ… Analyze feedback to shape your go-to-market strategies

Nail Buyer Personas and Get Everyone to Love Them

πŸ”₯ Develop, construct, and implement effective personas.

⬆️ Elevate your company's product, marketing, sales, and customer-centric initiatives.

🎯 Unite your organization around personas, showcasing their tangible value.

Become a Sales Enablement Jedi

πŸ”₯ Develop a sales enablement program from the ground up, aligning with business objectives and sales requirements.

πŸš€ Introduce and refine sales enablement programs.

πŸ€‘ Showcase the tangible impact of sales enablement on business and revenue generation.

Master Go-To-Market

πŸš€ Drive effective product/feature/market launches.

🏒 Lead GTM strategies for companies of all sizes.

🎯 Master GTM tactics from pre-launch to post-launch phases.

🀝 Ensure product longevity by overseeing the entire customer cycle.

πŸ“ Confidently project manage the GTM cycle.

This course includes

4 interactive live sessions

Lifetime access to course materials

4 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Mar 4β€”Mar 13
Mar 5β€”Mar 5
Mar 26β€”Mar 26
Expand all modules

    5.0

    (4 ratings)

    What students are saying

    Meet your instructor πŸ‘‹

    Ginevra 'Ginny' Mambretti

    Ginevra 'Ginny' Mambretti

    Senior Product Marketing Manager @ Square

    Ginevra is a seasoned, multi award-winning Senior PMM with an all-tech background across Luxembourg, Hong Kong and Ireland, as well as an Advisor and Mentor to tech startup founders at Techstars. She is currently working at Square, with past experience at Amazon and in cybersecurity.

    Ginny is a veteran speaker at PMM summits and has created from scratch and taught product marketing courses at Product Marketing Alliance, Product School and Product Heroes, to more than 300 PMMs.

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    Product Marketing Black Belt - The Course

    March '24, 2x week (Mondays and Wednesdays)

    $400 USD

    Dates

    Mar 4β€”13, 2024

    Payment Deadline

    Mar 4, 2024

    Don't miss out!Β Enrollment closes in 4 days

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    $400 USD

    Dates

    Mar 5, 2024

    Payment Deadline

    Mar 4, 2024

    Don't miss out!Β Enrollment closes in 4 days

    1-Day Course

    $400 USD

    Dates

    Mar 26, 2024

    Payment Deadline

    Mar 25, 2024

    |

    Bulk purchases

    Learning is better with cohorts

    Learning is better with cohorts

    Active hands-on learning

    This course builds on live workshops and hands-on projects

    Interactive and project-based

    You’ll be interacting with other learners through breakout rooms and project teams

    Learn with a cohort of peers

    Join a community of like-minded people who want to learn and grow alongside you

    A pattern of wavy dots
    Join an upcoming cohort

    Product Marketing Black Belt - The Course

    March '24, 2x week (Mondays and Wednesdays)

    $400 USD

    Dates

    Mar 4β€”13, 2024

    Payment Deadline

    Mar 4, 2024

    Don't miss out!Β Enrollment closes in 4 days

    1-Day Course

    $400 USD

    Dates

    Mar 5, 2024

    Payment Deadline

    Mar 4, 2024

    Don't miss out!Β Enrollment closes in 4 days

    1-Day Course

    $400 USD

    Dates

    Mar 26, 2024

    Payment Deadline

    Mar 25, 2024

    |

    Bulk purchases

    $400 USD

    5.0

    (4)

    Β·

    1 Day - 2 Weeks