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Break Into Marketing

Take control of your job search: create a job hunt plan, build your professional profile and have an interview strategy.

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Course overview

Land your first marketing job.

In 3 weeks, you'll get clarity, confidence and the tools to turn your career dreams into a plan that will help you land your first job in marketing.

This course is for... 👀

01

Students and fresh graduates interested in a career in marketing

02

Young professionals with little experience looking to land a marketing job

03

Career switchers looking to prepare themselves to land a job in marketing

Ready to stand out in your job search? 🌟

Find out which paths in marketing are best fitted for you and where to start

Unless you study the market and reflect on your skills and interests, it's easy to feel lost. We'll explore different paths in marketing, do exercises to find out what you're best suited for and will narrow down your options to come up with a 'career wishlist' and roadmap.

Build your professional profile & first steps towards your personal brand

You'll learn the best practices for resume and cover letter writing and setting up a stellar Linkedin profile that will position you as a strong candidate for the job market. Get feedback in real-time and improve.

Make smart, convincing job applications

When your career roadmap and all star application material come together, it's only a matter of time before you get job interviews booked in your calendar.

Interview confidently and secure multiple job offers

Learn how to prepare strategically for an interview and what questions to ask. This will help to position you as a high value candidate and will help you vet the job to see if it will make you happy.

What others are saying 💬

        I aced my next interview and secured the job, against 450 other applicants! After struggling to find a job during COVID lockdowns, Elif gave me very useful advice to really stand out from a digital marketing manager’s perspective.
Kevin Law

Kevin Law

Digital Marketing Specialist
        Not only did Elif take the time to go over with me all the improvements for my CV and cover letter, but she also helped me find different strategies for me to be successful in my future career. From networking strategies to certifications, I found more answers than I expected!
Carlos Mandujano

Carlos Mandujano

        I prepared for my interviews with your amazing advice and your videos gave me the courage for the interview. And, I got the job finally. Thank you 🥳
Ozcan Kirtan

Ozcan Kirtan

        I landed a marketing co op with Canadian Tire and wanted to let you know how much your class taught me and your YouTube videos! You’re an amazing educator!
Tristan Wong

Tristan Wong

        Your content helped me earn my first role at a marketing agency, which I started last week! Thanks for all your help!
Gianluca

Gianluca

Digital Marketing Executive, Indicia Worldwide
        Elif helped me transition my career in a year from working as an IT technician at an accounting company to a copywriter in advertising. Would absolutely recommend her help if you need to change your career or tips on getting a job in the industry.
Mustafa Ali

Mustafa Ali

Copywriter, H4B Chelsea

Meet your instructor 👋🏼

Elif Hiz

Elif Hiz

The start of my marketing career journey was challenging and lonely. I made it my mission to make it smoother and better for others.


After working with global B2B marketing agencies and tech companies for 7+ years, I’m now building a marketing education brand to give you the resources and tools you need to land and succeed in your job.


Over the last 2 years, I’ve:

  • Helped thousands of people land their first jobs in marketing
  • Reached 1mil+ people with content that helped them become better and smarter marketers
  • Taught marketing courses at higher education institutions
  • Mentored tens of students and young marketers through their first marketing jobs and internships and helped them build their personal brands online
  • Partnered with brands to bring the best resources and tools to support your work and job search


Now I'd like to help YOU land a job in marketing you'll love.

Course syllabus

6 live sessions • 21 lessons • 4 projects

Week 1

Nov 15—Nov 21

    Nov

    16

    Break Into Marketing - Workshop 1 (Orientation & Coming up with your Job Search Plan)

    Tue 11/166:00 PM—8:00 PM (UTC)

    Nov

    18

    Office Hours #1 - Job Search Plan

    Thu 11/186:00 PM—7:00 PM (UTC)

Week 2

Nov 22—Nov 28

    Nov

    23

    Break Into Marketing - Workshop 2 (How to build a professional brand with your resume, cover letter and Linkedin)

    Tue 11/236:00 PM—8:00 PM (UTC)

    Nov

    25

    Office Hours #2 - Building a Professional Brand

    Thu 11/256:00 PM—7:00 PM (UTC)

Week 3

Nov 29—Dec 3

    Nov

    30

    Break Into Marketing - Workshop 3 (How to nail every job interview from now on)

    Tue 11/306:00 PM—8:00 PM (UTC)

    Dec

    2

    Office Hours #3 - The Job Interview Strategy

    Thu 12/26:00 PM—7:00 PM (UTC)

Bonus

    Orientation

    Welcome to Break Into Marketing! If you're here to find success in landing a marketing job, then you're in the right place. Over the next 3 weeks, you'll find clarity, tools and confidence about your marketing career and you'll meet a group of marketers who share similar journeys like yourself, from around the world. We can't wait to get started.

    Creating an Intentional Job Search Plan

    Our goal this week is to find clarity around the job search phase & create a career plan that will give us a direction, even in the longer run.

    You will start off with a thorough self-analysis, followed by learning material on career paths, narrowing down and tightening your company and job goals and eventually create a career roadmap.

    After the workshop, complete all prompts and submit your document (plan).

    • 📄

      16 Personalities Test - Get to know yourself better

    • 📄

      Marketing Career Planning Guide - Reflect & Review top 10 entry level marketing job titles

    • ✍️

      Career Planning Roadmap

      Submit by Nov 20
    • 📄

      Onboarding Workshop Slides

    • 📄

      Job Search Plan Workshop Slides

    • 📄

      Recording of Workshop 1 - 16/11/2021

    • 📄

      Office Hours #1 Recording

    Building Your Professional Brand

    This module is where you'll brush up/create a professional brand & learn how to use this now and in the future.

    By the end of this week, you will have sharpened your Linkedin profile, your resume and have a cover letter format that you can use for the role you are potentially most interested in.

    The project of this week is submitting your Linkedin profile URL, resume (PDF format) and cover letter format.

    • 📄

      Entry Level Marketing Resume Template

    • 📄

      Linkedin Profile Best Practices Checklist

    • ✍️

      Resume

      Submit by Nov 2
    • ✍️

      Linkedin Profile

      Submit by Nov 2
    • ✍️

      Cover Letter

      Submit by Nov 2
    • 📄

      Marketing Cover Letter Template

    • 📄

      Resume Best Practices Checklist

    • 📄

      Bloom's Action Verbs

    • 📄

      Workshop Recording

    • 📄

      Workshop Slides

    • 📄

      Office Hourse #2 Recording

    Acing interviews & securing job offers

    This module is where we learn how to strategically prepare for job interviews.

    You'll be introduced to a preparation framework and interview questions that can be used in all of your future interviews. The goal is that this will become a repeatable system to help you prepare faster, but even more importantly, to enable you to have confident interview conversations that lead to job offers.

    We'll prepare for a hypothetical interview for a real job posting and do mock interviews.

    • 📄

      Marketing Interview Prep Crash Course

    • 📄

      Job Search Organizer

    • 📄

      Post Interview Follow-Up Email Templates

    • 📄

      Questions To Ask In Interviews

    • 📄

      Job Interview Prep Workbook w/ Example

    • 📄

      Workshop 3 Slides

    • 📄

      Workshop Recording

    Graduation

    Join your fellow marketers to celebrate your journey and reflect on what you’ve accomplished. Congratulations!

They achieved their goals. Time for you?

Learning is better with cohorts

Learning is better with cohorts

Active learning & tangible results

  • 3 live workshops, 1 every week
  • 3 office hours (AMA or get feedback)
  • Job Interview Workbook to use for every interview
  • Videos on key concepts & best practices
  • Checklists to guide you through resume, cover letter & Linkedin profile best practices
  • Resume template
  • Follow-up email template to use post interviews
  • List of questions to ask in interviews
  • Orientation & graduation party
  • Slack community
  • Lifetime access to materials & recordings


Find your marketer tribe here

Community is a superpower in life, and even more so in professional life. You'll meet and find support from like-minded marketers that are in a similar phase of their career journeys.

We'll work and solve together.

You'll collaborate with peers through breakout rooms, Slack channels and carry your connection onto external platforms.

Frequently Asked Questions