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Every day, more of your audience gets instant answers from AI without ever clicking a link. Currently, over 58% of searches result in “zero clicks,” as users find what they need right on the results page. The rise of large language models like ChatGPT, Google’s Gemini, and Claude, along with voice assistants like Alexa and Siri, is transforming traditional search into a world of direct answers. This is organic search’s next chapter – an era where answer engines dominate. WHAT TO EXPECT:This is an interactive course with Q&amp;A, examples, and exercises that you can apply to your Organic Search Strategies to win in the AI search space. It includes 2 hours of live instruction taught personally by Mostafa on Zoom. We will focus on both the "why" and tactical pieces around the "how." In these 2 days, you will gain insights on how the space is evolving, how leading brands are winning, and the framework &amp; methodology for your brand to win. The course also includes:• Assessing and mitigating the impact of AI search on your content and brand• Our proprietary assessment sheets to measure the impact across your digital assets• Our proven strategy framework that works across leading LLMs today• Real-life brand examples• Hands-on exercises• Detailed guides on answer engine optimization for self-study• Homework to put concepts into practice• All Zoom workshops are live, taught by Mostafa We give you a new playbook as this course delves into cutting-edge research of AI Search, search marketing, and equips you with hands-on practice to thrive in the AI search era. You will discover how to adapt your content strategy for AI answer engines so you continue to attract customers organically, even as algorithms and user behaviors shift. You will learn alongside fellow marketers who are also trying to solve a similar marketing problem, and also get live feedback from Mostafa during the sessions. WHO WILL BENEFIT MOST FROM THIS COURSE:This course is designed for marketers, founders, and growth strategists who recognize that AI is reshaping search and want to stay ahead of the curve. If you’re eager to understand how AI-driven answer engines work and how to ensure your brand remains visible in this new landscape, this course is for you.Folks who will get the most from this course tend to be the following: • You are on the organic growth team and need to adapt your SEO and content strategy for AI-driven search engines like ChatGPT, Perplexity, and Google’s AI-generated answers.• You believe in first-mover advantage and want to develop strategies before the competition fully grasps the implications of AI in search.• You’re on a lean team that needs to move fast—you don’t have the luxury of waiting for “best practices” to emerge, so you want a proven playbook to execute now.• You are a practitioner who likes hands-on learning—you want more than just theory; you’re ready to apply real-world insights, conduct research, and work through live AI Search audits of top brands.This course will bring together a forward-thinking group of marketers, growth leaders, and founders who are serious about evolving their approach to Organic Search. WHO THIS IS NOT FOR:• This is not for you if you are looking for generic, traditional SEO tactics like keyword stuffing and backlink farming. This course will challenge your thinking—we focus on next-generation strategies for AI-driven search.• This is not for you if you want 1:1 coaching. While you will have the opportunity to engage in live Q&amp;A and discussions, this is a cohort-based course, not a private consulting session.• This is not for you if you believe SEO won’t change. If you think existing SEO will remain the same despite AI advancements.• This is not for you if you expect instant results without effort. Mastering Answer Engine Optimization requires understanding new systems, testing strategies, and iterating—you will leave with a proven framework, but must continue refining it over time.• This is not for you if you prefer a slow, passive learning experience. This course is fast-paced, immersive, and action-driven—you’ll be actively working on your own brand’s search presence and analyzing real AI Search audits throughout the course. This is a unique opportunity for a brand to have a first mover advantage in the newly created digital shelf of AI search and LLMs.

Search as we know it has changed forever. It's time for a new playbook. 

Course syllabus

This session will be conducted live and will include some time for Q&amp;A. You can also submit your questions to us, and we will address them asynchronously.

Janurary 28, 2025

Janurary 29, 2025

Course schedule

Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.

Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from conventional search to AI sea

Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role

Who is this course for

What you’ll get out of this course

Understand how answer engines (from Google’s generative AI results to ChatGPT, Perplexity, and other LLM-powered tools) work, and what key factors influence which answers they choose. You will learn the insider mechanics of these systems so you can make them work in your favor.

Master the new AI search landscape:

Learn how to enhance your current SEO and content strategy to ensure AI platforms feature your brand's content. You’ll apply a proven optimization framework to your existing content, ensuring you maintain or boost your organic brand visibility.

Optimize your content for answer engines

Learn how to effectively track your performance in AI-driven search by identifying the key metrics that matter most for your brand. We will also explore a comprehensive guide to enhancing brand visibility in AI-generated answers.

Measure and iterate for continuous growth

Explore AEO audits from leading brands to see how they are adapting to AI-powered search. Work through hands-on case studies and build your audit, so you walk away with an actionable, implementation-ready plan tailored to your business.

Hands-on experience with real audits and research

This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.

Mostafa ElBermawy

Founder @ NoGood // Goodie AI

Oct 2025

Jan 2026

Nach Abschluss dieses Kurses wirst du ein tiefes Verständnis für die Rolle von KI und maschinellem Lernen in der Suche der Zukunft haben und wissen, wie du die intelligenten Suchmaschinen der nächsten Generation beeinflussen kannst. Du erhältst das Wissen und die Fähigkeiten, um selbstständig zu erkennen, was Du an Deiner Arbeitsweise ändern musst und was nicht. So bist Du bestens gerüstet, um die Zukunft des SEO erfolgreich zu meistern und Deine eigene, maßgeschneiderte Strategie zu entwickeln.&nbsp; Investiere in Deine Zukunft und lass Dich nicht durch allgemeine Anleitungen einschränken – lerne zu verstehen, was wirklich zählt! Was dieser Kurs nicht ist Dieser Kurs ist kein typischer „SEO mit KI“-Kurs. Das bedeutet, dass Du hier keine Schritt-für-Schritt-Anleitungen erhältst, wie Du KI-Tools in Deinem täglichen SEO-Alltag einsetzt oder mit Hilfe der KI Inhalte erstellst und optimierst. Die Arbeitsweisen im SEO sind hierfür zu vielfältig und individuell, um sie in einem einzigen Kurs wirklich praxisnah abzudecken.

Auf einen Blick

Du kannst Dich jetzt bereits als Interessent:in anmelden. Die erste Kohortet startet bereits am 03. Juli 2024.

3. Juli - 31. Juli 2024

Wöchentliche Live-Vorlesungen via ZOOM.

Immer Mittwochs

Falls Du im Juli keine Zeit hast, oder Mittwoch Nachmittag nicht frei machen kannst, hast Du die Möglichkeit in der nächsten Kohorte mir Deine Wünsche für den Wochentag und Zeitslot vorab mitzuteilen.

Weitere Kohorten folgen

Kursplan

SEO-Experten: Die ihr Wissen erweitern und sich auf die Zukunft vorbereiten möchten.

Fachleute in der SEO-Branche: Die Orientierung in einer sich schnell wandelnden Branche suchen.

Interessierte an KI und ML: Die verstehen möchten, wie KI-basierte Suchen funktionieren und welche Chancen und Risiken sie mit sich bringen.

Für wen ist dieser Kurs geeignet?

In diesem umfassenden Kurs wirst du lernen:

Verstehe die Technologien, die hinter modernen Suchmaschinen stehen.

Grundlagen von ML, KI und LLMs

Erfahre, wie Suchmaschinen wie new bing, perplexity und Googles SGE bzw. „AI Summaries“ funktionieren.

Funktionsweise von KI-basierten Suchen

Lerne, wie du diese neuen Suchtechnologien wirklich beeinflussen kannst.

Einflussmöglichkeiten und Techniken

Was sind LLMO oder GenAIO eigentlich und ist das wirklich der nächste Schritt in der SEO?

Die Zukunft der Suchmaschinenoptimierung

Wie sich Technologien auf Nutzerverhalten, Referral Traffic und Geschäftsmodelle auswirkt.

Auswirkungen auf SEO und Web-Publishing

Lerne Bullshit und Halbwissen von gesicherter Erkenntnis zu unterscheiden.

Orientierung in Zeiten des Umbruchs

Bereite Dich auf die anstehenden Veränderungen der SEO-Branche optimal vor.

Weiterbildung für eine erfolgreiche Karriere

Erkunde die Zukunft der SEO mit KI und maschinellem Lernen

Kai Spriestersbach, M.Sc.

Erfolgreicher Unternehmer, SEO & KI-Experte

Cohort 2: SEO Professionals

For absolute beginners in Data Science and Python. As a professional data practitioner, the ideal scenario is your ability to handle raw data with the full flexibility of a programming language. Opening files, analyzing data, creating simple charts, and automating some basic tasks are some of the outcomes you will leave with. You will also be exploring how to use some of the most important packages for data and SEO work. Practicing those tasks and tools every day will set you on the path of using the world's top tools for data manipulation, visualization, machine learning, and AI. Generous gifts from great partners (in alphabetical order) DemandSphere: 3 months (including API) access to our Startup plan (500 keywords daily SERP monitoring on Desktop &amp; Mobile) and 20% discount on any other plan for 12 monthsKeywordInsights: 6,000 lifetime credits and API accessWindsorAI: 15% lifetime discount on your accountWordLift: free Business+Ecommerce license for 2 months The total value exceeds the cost of the course.

Automate & scale your work, gain new insights, and use Python for daily tasks.

Designed to fit in your regular schedule, and to allow you time in between, to practice and absorb the topics discussed.

Monday, Wednesday, and Friday

You'll be given many additional resources, notebooks, and scripts to explore and try on your own.

Homework

SEOs who have a lot of data to handle, want to get insights, and really love digging into data.

Search marketers who want to be on top of their data, and provide interesting insights that the typical tools cannot provide.

Opinionated data analysts who want the complete freedom to dig in to any dataset they want without any tool restrictions.

Easy-to-use "point and click" tools are very convenient and quick. Usually, this convenience comes with restrictions and limitations. We will take the first steps into starting to work with raw data and utilizing the full flexibility of a programming language - Python.

Take your data work to a new level

Many toy tools help you with analyzing a single page or a URL, but you really need to establish the ability to do everything in bulk. You will see examples of that, and will be pointed to tools in that direction.

Start to think programmatically and in bulk

Remember that moment after reading a great article when you felt really excited about new opportunities? You probably felt stuck, because you weren't sure how to do that on a website with 72,395 URLs. Data Science skills allow you to implement whatever you want with your data.

Think Implementation

Remember that moment after reading a great article: Part 2. Yes, but what is the current situation compared to the ideal one? Do you know how to assess a business/website with 72,395 URLs? Data Science skill can help in that.

Think analytics and diagnosis

We will start with very basic chart types and see how to programmatically build them with various options. You first need to "see" your data.

Data visualization - a chart is worth a thousand words!

2024: "I don't need Python to do SEO, I use Excel.”

1994: "I don't need Excel to do accounting, I use a calculator."

Elias Dabbas

Creator of advertools 

Cohort 5

You've been conditioned to believe a lie. That if we're to stand a chance at ranking in the SERPS, content has to be written a certain way. Unmemorable, keyword optimized fodder designed to do one thing and one thing only... Rank. That somehow "Search Content" has to be uninteresting to read and that somehow "Thought Leadership" is a format, not an outcome. It's not your fault though. From my experiences as a freelance writer, consultant, and content leader at companies like Shopify Plus and QuickBooks, this is for three reasons: 1. Management is skittish about saying anything that might upset readers. 2. Content leads are pressured to care more about volume than craft. 3. Writers aren't given a strong direction on POV. Add to that many businesses are re-evaluating the unit economics of a blog post, and AI's ability to create exponentially more at a fraction of a cost, it's no wonder the content industry feels so uneasy. But there is a better way. Make no mistake, the days of providing only the basic bits of information on a topic are coming to an end. It's essential to our survival as strategists, writers, and editors to share ideas, insights, and experiences that's both profitable for the business and valuable to the reader. In this workshop, we'll explore a criminally ignored screenwriting concept that will elevate B2B content into something that will stick with your reader forever. You will walk away from this workshop fully equipped with the language and strategies to talk to your employer or client about how to create content with more "soul" without risking the business's reputation.

For Content Folks Who Want To Create More Resonate Work

One Day Only

June 6th, 2024

B2B Content Strategists who want their content to travel further.

Content Writers who want their work to resonate with their audience more.

Content Editors who want to get better at developmental editing.

Who is this workshop is for:

What you’ll get out of this workshop

This will be a small group setting so attendees can get personalized attention and conversation around their specific needs.

An intimate group setting

Bring your own article to the workshop and to get hands on editing from the former Editor-in-Chief at Shopify Plus and Global Editor-in-Chief at QuickBooks.

Hands on instruction

Have better conversations with colleagues and clients on how to include more original ideas and insights on whatever topic you're covering.

Learn how to defend ideas

Time-tested techniques to create content that gets people scrolling further, reading more, and returning frequently.

Tommy Walker

Founder @ The Content Studio

Workshop 1

AI is threatening SEO and changing the way we create content. ChatGPT, Perplexity and Google's own AI reduce traditional search traffic by 94%.* This is, of course, a threat and an opportunity. And the winners won't just shift their SEO to "AIO," they will completely reinvent their organic customer acquisition. We'll help you discover the risks and opportunities to your business, and craft your post-SEO growth strategy. You won't just leave with theory—you'll leave with your complete organic acquisition strategy ready to implement immediately.

Rewrite Your Customer Acquisition Strategy for the AI Era


If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

CMOs who need to size their risk, develop a new strategy, and shift headcount and budget to continue to grow organic acquisition.

Entrepreneurs who need practical strategies to build direct audience relationships and create content that stands out in the age of AI.

Marketing Leaders who need to optimize for LLMs, find new traffic sources, build audiences, and produce content that gets cited, not stolen.

A tailored organic growth strategy that fits your specific business, industry, and team capabilities

Your AI-Native Content Strategy


Clear assessment of your SEO vulnerability with plans to shift dependence before traffic collapses

A Risk Mitigation Plan


Custom KPIs that track the ROI of your content investments, and provide leading indicators of future growth.

Key Metrics


Gap analysis of your current team versus what you'll need to execute successfully, and a plan to shift spend from declining channels to new growth areas without increasing total spend.

Talent & Budget Shifts


Prioritized action steps with quick wins and longer-term strategic initiatives.

A 90-Day Implementation Roadmap


Senior Leaders: Rewrite your growth strategy for the AI era – build a sustainable growth engine that doesn't rely on paid ads or SEO.
